Paramark is an award-winning digital marketing agency in Australia, founded by Richard Perrin. With a passion for web design and online business, Richard built Paramark to help businesses of all sizes thrive in the digital space. The agency uses personalized strategies to create impactful websites and content that open doors to growth.
Their team of experts uses industry-leading tools and their extensive knowledge of the technology and finance niche to deliver world-class services. They closely monitor market trends and understand their clients’ goals in order to meet their needs with customized digital marketing services.
In this article, Richard explains how Paramark uses Kinsta’s tools and services to provide seamless website management for their clients.
Snapshot
- Industry: Digital Marketing
- Business size: 4 team members
- Kinsta Plan: Custom Agency Plan
The problem
Unstable hosting on cPanel-based platforms
Paramark had previously worked with four different web hosting providers, all of which had one thing in common—cPanel. While it is a popular, widely used dashboard, it left Richard and his team in a constant frustration.
Paramark’s team faced serious issues on cPanel hosting platforms, resulting in complicated site management workflows requiring constant site monitoring and cleanups.
“It required excessive system administration to prevent websites from failing. Some of the constant issues included managing server resources and cleaning log files. Failure to do that meant websites would become unstable, which we did not want to deal with.”
Time-consuming and complex web development workflow
Managing development environments was another pain point. Without one-click staging or simple push-to-live features, Paramark’s team had to use manual processes that took too long and drained resources.
We’d have to use specific staging domains to manage development websites and migrate them to live using the local host file.
Richard also added that it was crucial for them to host on a platform that could help handle things on the server side: “a hands-off website environment where the server management was taken care of by the hosting provider and not partially our responsibility.”
The solution
Managed WordPress Hosting
Kinsta offers a wide range of user-friendly features and optimizations to ensure that WordPress sites hosted on the platform run smoothly. Managed WordPress hosting means that all customers and companies, such as Paramark, have access to an out-of-the-box toolset that makes site management easy. Clients don’t need to engage in complex server management workflows.
The most preferred tools that help clients and agencies manage multiple sites include:
- Full daily backups to ensure data security
- User access management for easy team collaboration
- Site monitoring for real-time insights and proactive issue resolution
- One-click staging with optional premium staging environments
Shortly after migrating sites to Kinsta, Richard recognized the main benefit of managed hosting: sites operating flawlessly. He said about Kinsta’s platform:
It just works. That’s all I was looking for, and it’s not something any other hosting provider has been able to deliver.
All-in-one MyKinsta dashboard
Before moving to Kinsta, Paramark’s team had to go through a time-consuming process before pushing sites to live. At Kinsta, each site has its free staging environment for developing sites and testing themes, plugins, and new WordPress versions.
MyKinsta makes it easy to create staging sites. Staging environments are separate from live production sites and do not count towards disc space. They have allocated CPU, RAM, and PHP worker resources, come with a custom domain and selective push, and can be password-protected. All this is to make development seamless.
The result
Total confidence with reliable managed WordPress hosting
For Richard and his team, reliability was the critical factor that seriously impacted Paramark’s business operations. After they chose Kinsta, they didn’t have to spend all their time cleaning up and monitoring client sites. This gave them peace of mind and confidence to focus on reaching their goals.
“With all of the other hosting providers we used, I wasn’t confident that the websites we managed would work without constant monitoring and maintenance. But with Kinsta, I know that when I go to a website we manage, it’ll be live and working, and I won’t have to deal with a crashed website or an error.”
Faster site development from hours to minutes
Working in development environments and pushing changes to live meant challenges for Paramark’s team. Kinsta’s staging made their previous process significantly shorter and much more effective:
“This process took hours, and now it just takes a few minutes to switch from development to production in the Kinsta dashboard. Because Kinsta provides a free staging domain and environment, it’s much easier to manage.”
Uninterrupted service with zero downtime
Richard no longer needs to worry about the uptime of client sites. Paramark greatly improved business operations and client satisfaction with Kinsta’s uptime guarantee. When we asked Richard about what impressed him the most about Kinsta’s services after migrating to our platform, he simply replied:
Unplanned website downtime has been eliminated.
The conclusion
Partnering with Kinsta allowed Paramark to simplify their workflows, eliminate downtime, and focus on what they do best—delivering world-class digital marketing services. With Kinsta managing the hosting, Richard and his team can confidently grow their business and provide reliable solutions to their clients.
We’re proud to support Paramark and continue empowering businesses like theirs to thrive.
We use Kinsta with every website we build. Every client who wants to host their own website, we always tell them to use Kinsta.
