Client country: Netherlands

Snapshot

  • Company name: Stuurlui
  • Business size: 40 employees
  • Sector: WordPress development
  • LinkedIn profile

Stuurlui is a leading WordPress agency based in Utrecht, designing, building, and maintaining websites for a wide range of clients. Since its founding in 2014, the agency has focused on delivering high-quality custom WordPress websites, with a strong emphasis on performance, security, and accessibility.

Following the acquisition and integration of development agency Control F5 in 2023, Stuurlui expanded its capabilities, offering clients low-code WordPress websites as part of its standard service.

Stuurlui’s focus

Stuurlui works with clients from various sectors, including government bodies, large corporations, and non-profit organizations.

“It is not the industry that determines whether a client suits Stuurlui, but the desire for a certain standard of quality,” says Sjoerd Kuipers, COO at Stuurlui.

Our clients expect reliable websites that perform well, meet the highest security standards, and comply with accessibility guidelines. These pillars are embedded in our approach.

Reliability

To ensure reliability, Stuurlui adheres to the international coding standards defined by the World Wide Web Consortium (W3C). They build as much as possible on WordPress’s core structure and only use plugins that have passed strict internal testing.

Off-the-shelf themes are never used. Every website, whether custom-built or low-code, is tailored to the client’s specific requirements and fully custom-designed by Stuurlui.

High performance

By leveraging native WordPress technologies, Stuurlui ensures that its websites perform efficiently. All websites are mobile-optimized, include key SEO tools, and are designed with fast load times in mind. Kinsta’s hosting infrastructure plays an important role in achieving those consistently strong loading speeds.

Security

Stuurlui holds multiple certifications that validate their commitment to security, including ISO 9001, ISO 27001, and the Dutch government’s BIO (Government information security baseline). This makes Stuurlui a trusted partner for organizations where information security is critical. Kinsta’s SOC 2 certification also guarantees secure hosting for our clients’ sites.

Digital Accessibility

Digital accessibility has long been a core value at Stuurlui. A website that is accessible to people with disabilities is also more usable for all visitors. To that end, all websites developed by Stuurlui follow the Web Content Accessibility Guidelines (WCAG).

Choosing Kinsta

Back in 2021, Sander Kartman (then co-owner of Control F5) was looking for a premium hosting solution for the low-code WordPress sites they were building. With shared hosting being the default solution for hosting, cloud hosting was soon the best choice to offer this upgrade to customers who wanted a step up.

After strong references and promising test results, Sander found Kinsta. The user-friendly interface, powerful performance, and fast service led to the decision to adopt Kinsta as their premium hosting provider.

When Control F5 was integrated into Stuurlui in 2023, the team reevaluated their hosting strategy. After careful consideration, they decided to raise the standard and offer cloud hosting via Kinsta as standard hosting for all low-code websites. Shared hosting was phased out in favor of cloud hosting that delivers top-tier performance as the new standard.

Another key factor in the decision was Kinsta’s high-quality managed services. Fast and reliable support is one of Stuurlui’s key differentiators. Having a hosting partner with equally fast and expert support is essential.

“Our experience is that issues are resolved in no time”, says Sander. “This allows us to deliver on our promise of fast support to our clients.”

Since Stuurlui itself is ISO 27001 certified, security was a key factor in selecting a new hosting provider. Kinsta’s SOC 2 certification served as important proof that security is well managed.

What benefits does Stuurlui see at Kinsta?

“Since switching to Kinsta as our default hosting platform, we’ve noticed that our sites run even more smoothly than before”, says Sander.

“Performance is not only good, it’s consistently good. Where we previously saw fluctuating performance during unexpected events, those variations are now seamlessly absorbed by the servers, allowing sites to maintain steady performance, even during traffic spikes.

In addition, Kinsta’s availability is a major added value for us. The support team is always friendly and available 24/7. Responses are quick, and issues are resolved efficiently without a lot of back-and-forth.

That’s where you notice the added value of a managed hosting partner focused on WordPress. There’s a lot of expertise — expertise we, as WordPress developers, can rely on without hesitation.”

Our experience is that issues are resolved in no time.

Marcel Bootsman Kinsta

Business Development Manager Dutch and DACH Markets