The Code Company lowers client hosting costs without sacrificing performance with Kinsta

Biggest wins with Kinsta

1. 87% faster client onboarding, from two hours to 15 minutes
2. Up to 49% faster site speeds with edge caching
3. Better performance at a lower operational cost
4. Cut downtime incidents that once cost clients revenue.
5. Simplified multi-client management at scale.
6. Boosted performance through local Australian data centers

Meet The Code Company

The Code Company is an Australian technical agency that designs and builds enterprise WordPress platforms: sophisticated digital publishing systems, composable digital experience platforms, and multilingual marketing sites.

Its team of strategists, solutions engineers, technical project managers, and enterprise website specialists works with major brands and digital publishers across industries including media, technology, education, government, and sport, building enterprise WordPress platforms that support critical business and audience needs.

Snapshot

• Company: The Code Company
• Industry: Enterprise WordPress development
• Location: Australia
• Team: 25
• Clients: Digital publishers and media companies
• Website: thecode.co

Tim Sheehan, the firm’s Director of Technology, says The Code Company’s expertise goes “way beyond the technology and tools.” They provide their clients with an integrated roadmap to strategic growth.

But growth was causing problems for some of The Code Company’s clients at other hosting providers.  And that was putting the firm’s own recommendations on the line.

Sheehan and Zac Hickson, Head of Engineering, explain how they diagnosed the problem, evaluated alternatives, and rebuilt a hosting foundation for clients without disrupting a single site.

The challenge: Paying more for hosting that kept getting less reliable 

For several of The Code Company’s clients, hosting costs climbed every year while performance, uptime, and support all moved in the wrong direction.

For an agency serving digital publishers, hosting is the foundation its clients’ revenue runs on, and across several client accounts, the foundation was cracking:

• High cost for low ROI: Rising hosting costs without any real gains in performance or service quality made it harder for clients to justify the expense.
• Unstable sites and downtime: The poor quality of service, including unstable sites, poor performance, and frequent downtime, hurt reliability and, for clients, directly affected revenue.
• Limited APAC infrastructure: With few local data centers in Australia and across Asia-Pacific, clients faced slower load times and lag for regional audiences.
• Inconsistent support: Getting help often meant waiting too long or repeating the same details to multiple agents over and over.

The search led The Code Company to Kinsta. 

The solution: One dashboard for managing every client site

The Code Company began moving clients to Kinsta after free managed migrations demonstrated the platform could absorb high-traffic sites without disruption.

The company’s clients run demanding sites where every minute of downtime means lost revenue, so the migration itself was the first test. Kinsta’s free migrations moved each site with minimal downtime and no heavy lifting.

Hickson says migration was a smooth process at Kinsta: “Most everything just worked when we moved them over, which was great.” 

From there, five parts of the platform addressed the problems that had prompted The Code Company to look for another solution:

• Local Australian data centers put content closer to APAC audiences, addressing the regional performance gap that their previous providers couldn’t. Access to data centers physically closer to users improves performance and supports security-conscious clients who prefer onshore data sovereignty.
• Bandwidth-based pricing lets publisher clients size hosting plans by bandwidth or visitor counts, matching costs to how high-traffic content sites actually operate.
• MyKinsta simplified multi-client management: Clients set up their own accounts and delegate access without admin handoffs from the agency.
• Developer tools including fast deployments, edge caching, image optimization, and SSH access gave the engineering team more control and cut manual tasks across projects.
• 24/7/365 expert support eliminated time-zone gaps and the need to re-brief a new agent on every ticket.

The result: Faster onboarding, reliable uptime, and lower operating costs

Client onboarding dropped from two hours to 15 minutes, the platform was stable, and hosting costs were reduced without sacrificing performance.

Improvements showed up first in the day-to-day: 

• Onboarding dropped from two hours to 15 minutes. Clients create their own accounts and delegate access directly in MyKinsta, cutting admin handoffs and setting the client experience from day one.
• Reliable performance on revenue-critical sites. The move delivered stable environments, strengthening client confidence where every outage can hit income. 
• Lower operating costs at enterprise performance. Says Sheehan: “Kinsta tends to punch above its weight in terms of performance for what you pay for.”
• Faster deployments and consistent environments. Deployments that used to eat into project time now proceed more quickly, freeing the engineering team to spend more time on client work rather than maintenance.

Hosting used to land on The Code Company’s desk as recurring emergencies. Now Sheehan’s and Hickson’s team spends that effort on strategy and client development instead.

Where the team spends its time now

The Code Company is building the leading enterprise WordPress practice in APAC, and the maths is simple: the more time the team spends on infrastructure, the less it spends on the work clients hired it for. Hosting is off the worry list, so strategy, engineering, and client relationships get the attention instead.