Parachute Design is a Toronto-based digital agency specializing in branding, web design, and custom WordPress development. Since 2003, the agency has delivered secure, high-performance WordPress solutions built for enterprise clients who expect long-term reliability and exceptional craftsmanship.
In this case study, founder and Creative Director Jay Eckert shares how Parachute Design integrated Kinsta into its development workflow and how the affiliate program helped offset management costs while strengthening trust with clients.
A development workflow that demands reliability
Parachute Design works with many enterprise-level clients, meaning the stakes for performance and security are always high.
Many of our clients operate at an enterprise level, so our builds need to be secure, fast, and easy to manage long-term. We handle custom integrations, performance tuning, and accessibility to ensure every site meets modern technical and compliance standards.
Even after launch, Parachute continues to manage updates, monitor performance, and optimize each site.
Most of our clients rely on us to manage updates, monitor performance, and provide ongoing support. Features like automatic backups, one-click staging, and built-in caching allow us to work efficiently and respond quickly to client needs.
This is why the agency needed a hosting partner that could handle day-to-day maintenance with zero friction.
We recommend Kinsta to all our clients because the WordPress-specific infrastructure and tools make maintenance seamless.
Why Kinsta became Parachute Design’s hosting partner
Jay discovered Kinsta through industry peers who praised its expert support and developer-friendly tools. After testing on real projects, the improvements in speed and reliability were immediately clear.
As a Kinsta Agency Partner, we develop all our sites on the platform from day one. It streamlines our internal workflow and lets us show clients firsthand how Kinsta’s dashboard, performance metrics, and support tools simplify day-to-day management.
Kinsta offers two partnership paths for agencies:
- The Agency Partner Program for hosting and managing client sites
- The Affiliate Program for recommending hosting without managing infrastructure
Parachute Design uses both, but the affiliate program quickly became a meaningful operational advantage.
How Kinsta’s affiliate program supports Parachute Design
As Parachute’s client base grew, hosting management absorbed more time. The affiliate program enabled the company to offset that operational effort while providing clients with a hosting partner they could trust.
The affiliate program was a bonus—it allowed us to formalize our recommendations and offset management costs. We moved the vast majority of our client sites over to Kinsta from a competitor we were growing frustrated with. Partnering with Kinsta allowed us to recoup some of the costs of managing hosting and maintenance on our clients’ behalf.
1. Hosting recommendations built into the process
Parachute incorporates hosting recommendations directly into client onboarding and documentation.
Our affiliate links are integrated into our client onboarding and hosting recommendation process. We explain why Kinsta is the best fit, then include the affiliate link as part of our standard workflow.
When launching new projects, Kinsta’s Site Transfer Tool makes the hand-off simple:
We also use the Site Transfer Tool to move new builds directly into our clients’ Kinsta accounts, making the process seamless.
Transparency is central to Parachute’s approach.
Clients appreciate transparency. We explain that as a Kinsta affiliate, we receive a small commission that helps offset the time and cost of maintaining their hosting environment. It’s a win-win.
2. Consistency that scales
The agency emphasizes a streamlined, repeatable process:
The key has been consistency. Every client we host or maintain goes through the same process, and Kinsta is always part of that conversation. We build our development and support workflows around their infrastructure, which makes it easy to scale.
And the payoff is better performance and happier clients.
Clients often comment on improved speed and reliability, especially those who migrated from shared hosting or budget providers. One law firm saw page load times drop by more than half after moving to Kinsta.
3. Predictability and long-term value
Jay highlighted Kinsta’s reliable affiliate reporting and recurring commissions as key benefits.
The reliability of tracking and the transparency of reporting make forecasting and billing straightforward. The recurring commissions are valuable since many of our client relationships are long-term.
Kinsta offers a custom-built affiliate dashboard that helps affiliates track each sale, commissions, and payments. Kinsta’s affiliate dashboard also contains promotional materials (such as banners) and helpful affiliate resources.
Dedicated affiliate managers are also available to address queries and help you make the most out of your affiliate partnership with Kinsta.
The result
Parachute Design now pairs development services with a sustainable, efficient hosting and affiliate strategy. Kinsta enables the team to deliver better performance while keeping maintenance costs predictable.
It turned hosting from an operational burden into a manageable, scalable service. The affiliate commissions help balance the time we spend supporting client infrastructure, which lets us keep our service costs predictable and fair.
Jay’s advice for other agencies:
Focus on relationships. Technical skills matter, but clients come back for trust and dependability. Build a strong process and communicate clearly. Choose partners who help you deliver consistent results—like Kinsta.
Partnering with Kinsta simplified everything—less maintenance, fewer emergencies, better results.
United Kingdom 
