Today, Artificial Intelligence (AI) is emerging as a game-changer and reshaping how content is created, and how websites are built, including WordPress websites. It’s making it easier for us to write blog posts, create product content, generate website copy, and develop custom plugins.

One of the most notable advancements of AI is the introduction of tools like ChatGPT which is automating mundane tasks and revolutionizing the core aspects of content creation, site management, and user interaction.

This article explores the evolution of AI in web development, examines key AI tools and plugins, and how they help enhance how you use WordPress.

Understanding the evolution of AI in web development

The integration of AI in web development has been a transformative journey marked by significant advancements.

Initially, AI was limited to basic functionalities, such as automating repetitive tasks and providing rudimentary data analysis. However, with rapid technological progress, AI has evolved to perform more complex tasks with remarkable accuracy and sophistication.

For example, introducing advanced NLP models like ChatGPT has marked a significant leap in AI capabilities. These models understand and generate human-like text, revolutionizing content creation, customer support, and website user engagement.

With all of these advancements, modern AI tools are being developed to assist in designing website layouts, writing code snippets, creating website copy, and even testing your WordPress website functionality.

ChatGPT: A game-changer in AI technology

ChatGPT, developed by OpenAI, is an advanced AI language model based on the GPT (Generative Pre-trained Transformer) architecture. It analyzes vast text data to learn patterns, context, and language nuances. This training enables ChatGPT to generate coherent and contextually relevant text based on user inputs.

Today, people use ChatGPT for a lot of things, such as:

  1. Content creation — ChatGPT is currently used to generate well-written articles, product descriptions, and more, significantly reducing the time and effort required for content creation. It ensures consistency in tone and style across different pieces of content and can produce large volumes of text quickly.
  2. User interaction — ChatGPT-powered chatbots provide round-the-clock customer support, handling inquiries, troubleshooting issues, and guiding users through processes.
  3. Web development — ChatGPT can help developers generate code snippets, suggest improvements, and debug code, speeding up the development process.
  4. SEO optimization — ChatGPT can assist in creating SEO-friendly content, suggesting keywords, and optimizing meta descriptions to improve search engine rankings.
  5. Internalization and Localization — ChatGPT can generate content in multiple languages, making it easier to create multilingual websites.

But every day, people work on various ways to bring these ChatGPT capabilities into WordPress. So you don’t need to visit ChatGPT to do all of these; you can do them right from your WordPress dashboard.

5 use cases for AI and ChatGPT in WordPress

Here are five compelling use cases where AI and ChatGPT can enhance your WordPress site, making it smarter and more efficient:

1. Automated content creation for blog and WooCommerce

Creating high-quality content consistently is crucial for maintaining an engaging blog. Most people use WordPress because it is easy to set up blogs with its content management system.

But imagine all of this with AI-powered tools like ChatGPT integrated into WordPress — you can streamline the entire content creation process, from brainstorming ideas to generating full articles.

Today, some plugins can help you craft an outline based on your chosen topic, suggest main points and subheadings, and even generate the full article. All you have to do is provide initial input, such as the title, language, style and tone, number of headings, and keywords.

For example, with the AI Power plugin, you can generate a new post with ChatGPT right from your WordPress dashboard by supplying details like the Title, Language, Style and Tone, and other information, as highlighted in the image below.

AI Power plugin interface for generating a new post with ChatGPT
AI Power plugin interface for generating a new post with ChatGPT.

ChatGPT then generates a blog post based on your criteria alongside an SEO meta description. You can then review it and click the Save as draft button, which immediately creates a draft for you in WordPress Posts that you can preview and publish.

This plugin also works with WooCommerce to help you generate product titles, full descriptions, short descriptions, tags, and even meta descriptions. When you navigate to the products > Add New page, you can scroll to the AI Power Product Writer section, add an Original Title, and tick the information you need it to generate for you.

WooCommerce Add New Product page showing AI Power Product Writer section
WooCommerce Add New Product page showing AI Power Product Writer section.

It immediately generates them and fills them into the fields below for you to review before clicking the Save button so they can be added as a WooCommerce product. The only thing left to add is the product image and price. You can then publish the product.

2. Enhanced customer support with chatbots

Providing 24/7 customer support can be daunting, especially for smaller teams. AI-powered chatbots, like those driven by ChatGPT, offer a practical solution for enhancing customer service and engagement on your WordPress site.

These chatbots provide instant responses to inquiries, handle common questions, troubleshoot issues, and guide users through various processes, significantly improving customer satisfaction and freeing valuable time.

Today, various ChatGPT plugins can be installed into WordPress to provide a ChatGPT chat experience. For example, the AI Engine plugin makes it easy to integrate a chatbot into WordPress that can answer questions, direct customers to specific products or services, and assist with troubleshooting, making it an invaluable addition to your site.

To get it up and running, you can leave the default settings and copy the shortcode to embed it wherever you wish.

AI Engine plugin interface for integrating a ChatGPT chatbot
AI Engine plugin interface for integrating a ChatGPT chatbot.

While the default settings are usually sufficient, you can configure additional customization options to set the chatbot as a popup, make it full-screen, and style it to match your site’s branding.

3. SEO optimization

Ensuring your website ranks well on search engine results pages (SERPs) is essential for driving traffic and gaining visibility. Today, there are so many tools available that help you optimize your WordPress site in various ways so they rank well.

Many of these plugins, tools, and themes use ChatGPT in some way. For example, the popular Yoast SEO plugin uses AI and ChatGPT to make crafting high-quality post titles and meta descriptions easy.

This can be useful when you want to update titles and meta descriptions on hundreds of pages and posts or pages. Manually updating them can be daunting, but with these ChatGPT plugins, the task is accomplished effortlessly and efficiently, providing optimized content with a better chance of ranking higher and generating more clicks.

4. Content translation

Reaching a global audience often requires content in multiple languages. However, setting up a multilingual WordPress site and translating content can be a lot of work.

With the introduction of AI-powered translation plugins, you can handle the entire configuration and automatically translate your content into various languages. This provides an avenue for you to review to ensure it’s accurate and culturally appropriate.

For example, top plugins like WPML produce outstanding automatic translation using AI translation from DeepL, Google, Azure, and our own WordPress-optimized algorithms. Its automatic translation handles all content for any WordPress site, even a complex ecommerce site with product variations and special offers.

WPML plugin interface for automatic translation
WPML plugin interface for automatic translation.

5. Creating custom plugins

AI can significantly help in developing custom plugins for WordPress. Whether you’re a seasoned developer or a beginner, AI tools like ChatGPT can assist in writing code, debugging, and optimizing your plugins.

For example, let’s say you want to create a custom maintenance plugin and not use one of the existing plugins. You can write a prompt for ChatGPT, such as “Please write the code for a maintenance WordPress plugin. When activated, there should be a message that the site is currently under maintenance.”

This will return the code, which you can either add to your WordPress folder or create a PHP file, zip it, and then upload it directly to the WordPress plugins page.

How to use ChatGPT in WordPress with AI themes

Using AI-integrated themes offers numerous benefits. These themes use AI to streamline the design process, enhance functionality, and improve efficiency. For example, they incorporate OpenAI models behind ChatGPT and the DALL-E API for image generation.

This way, when developing sites with these themes, you can type a prompt for it to help you with an AI-generated image, to enhance an image, or to generate catchy sentences and titles.

Let’s explore two popular themes incorporating AI and ChatGPT capabilities into its website builder:

Elementor AI

Elementor is popularly known as a drag-and-drop page builder for WordPress. It helps you create beautiful pages using a visual editor with many elements. Today, Elementor is one of the first page builders to add a native AI integration, Elementor AI.

The Elementor AI can be used in content creation to generate headlines and descriptions, rephrase and polish text, generate image variations, and remove and replace backgrounds. It can also be used for image generation and editing via text-to-image with detailed prompts.

Elementor AI is available to all Elementor users. All you need is an Elementor account and an updated Elementor plugin. If you’re a Pro user, you must upgrade to the latest Pro version.

Once you’ve fulfilled the abovementioned requirements, you can access any AI feature by clicking the AI icon wherever it’s found in the Editor.

Elementor editor showing the AI icon, with options to generate text by supplying prompts
Elementor editor showing the AI icon, with options to generate text by supplying prompts.

Supply the perfect prompt, and Elemntor AI will generate a text or image. You can then click the Use text button to accept it. Similarly, you can also generate images by supplying the right prompt.

All you need is to supply the right prompts by being specific. The more detail you provide, the better the AI can interpret your intent. For example, instead of saying, “Photo of a dog,” you could say, “A realistic photo of a happy Golden Retriever puppy sitting in a sunny, grassy park, with a blue sky and trees in the background.”

Elementor editor with a prompt field for generating images
Elementor editor with a prompt field for generating images.

It’s also important to know that Elementor AI can help you create multilingual websites by suggesting translations for your content and optimizing your website for different languages and cultures.

Divi AI

Like Elementor AI, we also have Divi AI, a theme builder incorporating ChatGPT inside the visual builder, so you can generate text on the fly. It can also be used to build a webpage, write a blog post, or improve copy you’ve already written.

These themes provide AI capabilities to limit the way you use AI plugins. Excessive plugin use slows your site and exposes it to security risks.

Similar to how you use AI in Elementor, with DIVI, hovering a text box and clicking the settings icon brings up the module settings, where you can click the Generate Content With AI button to create AI-generated text.

Divi builder showing module settings with the Generate Content With AI button
Divi builder showing module settings with the Generate Content With AI button (source: Elegant Themes).

The generated text will appear in a dialog box, which you can insert into the text module by clicking the Use This Text button.

AI generated text from prompt
AI generated text from prompt (source: Elegant Themes).

Divi AI also allows you to improve the existing text. With the text module activated, click the AI icon within the text box to bring up several options. Click Improve with AI to open a new dialog box with options that help you fine-tune the generated copy or enhance text written by a human.

Improve site copy with DIVI AI
Improve site copy with DIVI AI (source: Elegant Themes).

This shows how AI and ChatGPT can help you enhance the entire process of creating WordPress websites, regardless of the type of site.


AI and ChatGPT are transforming the way we manage and enhance WordPress sites. From automated content creation to improved user experiences and robust security measures, these tools offer practical solutions that save time and increase efficiency.

After building your ideal site with AI and ChatGPT, you can save even more time by choosing the perfect hosting for your project. A good host enhances your site’s performance, security, and more — areas where Kinsta excels.

Kinsta offers powerful Managed WordPress Hosting with a fully containerized architecture, powered exclusively by Google Cloud Platform on Google’s Premium Tier network. Contact us to learn more about our superior managed hosting solution.

Have you used AI and ChatGPT with your WordPress site? Share your experiences in the comments section!

Joel Olawanle Kinsta

Joel is a Frontend developer working at Kinsta as a Technical Editor. He is a passionate teacher with love for open source and has written over 300 technical articles majorly around JavaScript and it's frameworks.