PPC Marketing Specialist

Kinsta is a premium managed WordPress hosting provider designed for all types of businesses, small or large. We're the first to be exclusively powered by Google Cloud Platform while utilizing an isolated container system. We believe that constant availability and an outstanding user experience are a must. That’s why we always utilize the latest software and most advanced technology to power our infrastructure.

Location: remote

We are looking for a PPC Marketing Specialist to develop and execute a strategy to drive revenue growth through the use of pay-per-click advertising across search engines and social media channels.

As Kinsta’s PPC Marketing Specialist, you will:

  • Coordinate with the Design Team on the creation of graphics for use in PPC campaigns, write accurate and concise copy for adverts.
  • Launch, monitor, and fine-tune various PPC campaigns in coordination with other teams.
  • Launch multilingual campaigns with local teams to target different regions.
  • Consider all available PPC platforms to include social media, search engines, and any other PPC platforms.
  • Suggest and develop new campaigns across multiple channels.
  • Research and test the effectiveness of platforms with different types of ad formats.
  • Deploy graphic and copy-based PPC campaigns across selected platforms.
  • Build and fine-tune audience lists.
  • Monitor and track campaign performance and budget to lower CPA and improve ROI.
  • Produce reports for management on campaign performance.

Requirements

  • Proven experience as a PPC Specialist or Digital Marketing Specialist with a strong lead generation background.
  • Experience A/B Testing ad copy and campaigns.
  • Comfortable with data analysis and reporting.
  • Previous experience selling digital services/SaaS.
  • Familiarity with multiple platforms including social media, search engines, and other PPC platforms.
  • Working knowledge of analytics tools.
  • Strong analytical skills and ability to uncover insights from data.
  • Native fluency in written and spoken English.
  • Knowledge of SEO.
  • Excellent communication skills.

Bonus points:

  • BSc/BA in Marketing, Digital Media or a related field.
  • Previous experience with HubSpot CRM (Sales and Marketing Hubs).

Benefits

This is a fully-remote role. The PPC Specialist can work from anywhere with reliable broadband internet access.

This position offers a great deal of flexibility, responsibility, and opportunity for growth for the right candidate.

Resumes we receive are stored in Workable’s database only. Your personal data will not be downloaded. Only HR and Hiring Managers have access to the personal data. Data will not be disclosed to third parties. CVs are stored for recruiting purposes exclusively and will be permanently deleted in case of unsuccessful selection. If we believe any of the applicants to be potential future hires, we’ll ask their permission to retain their CVs in Workable's database until the next hiring period. For further information, please check Workable’s Terms of Use.

Kinsta's motivated team is scattered across the globe

You’re in luck! We're actively looking for more talented and tech-savvy co-workers to join our awesome team. If you’re willing to learn a bunch of exciting new technologies at an innovative growing tech company, then please get in touch.

Life at Kinsta

We have plenty of fun at the office and you're welcome to try and beat our current scooter lap record. But we also know when it’s time to batten down the hatches and put in the amount of time and work a startup can sometimes require.

We expect everyone to be honest and forthright with their ideas and contributions. Day-to-day, we challenge each other to constantly raise the bar, encourage unconventional thinking to achieve innovative breakthroughs, and are passionately committed to surpassing our goals.

We're looking for people who can take the initiative and contribute ideas anywhere in the company. We promote continuous learning in a flexible work environment.

What we offer

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Remote working environment

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Remote expense budget

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Kinsta annual retreat

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Competitive base salary

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Paid vacations

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Equal employment opportunity

Kinsta is an equal opportunity employer.

We will not discriminate and will take actions to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran’s status, sexual orientation, gender identity, or gender expression.

How we review and select newcomers

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You apply for one of our open positions

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We have a first interview, which is the first round to getting to know each other (and a compatibility check for us, too)

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We have a second interview where we talk about everything technical and we check your problem solving skills

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After all went well we give you an offer and we do our best to talk you into it (and usually it is not super hard)

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