Cloudflare Market Share

Cloudflare is a major player in the web security and performance space. In addition to advanced firewalls, Cloudflare also offers a variety of performance-enhancing services for websites like CDN caching, image optimization, intelligent traffic routing, and more. Learn more about Cloudflare’s growing market share!

One of the most effective ways to improve any website’s performance is to use a Content Delivery Network (CDN) such as Cloudflare. CDNs are becoming increasingly popular with websites of all sizes, and Cloudflare is one of the most popular names on the market.

Of course, there are plenty of CDN options to choose from aside from Cloudflare. However, its attractive pricing makes this particular CDN a top contender. Let’s check out how popular it is by the numbers.

Cloudflare in a Nutshell

Putting aside Cloudflare itself, website optimization is more important than ever, both to ensure an engaging user experience and to guarantee that you won’t lose out on traffic.

To show you where these conclusions are coming from, we’ve put together some statistics about Cloudflare’s market share and how it compares to similar services.

Cloudflare Is Used by 81.2% of All Websites That Rely on Content Delivery Networks

According to data from W3Techs, 81.2% of all websites that use a CDN or reverse proxy rely on Cloudflare:

Cloudflare market position. (Source: W3Techs.com)
Cloudflare market position. (Source: W3Techs.com)

By the numbers, Cloudflare is easily the most popular CDN on the market. It beats out competitors such as Sucuri, Amazon CloudFront, Akamai, and Fastly. There’s hardly a lack of CDNs available, and some of Cloudflare’s rivals are powered by household names such as Amazon. This makes the former’s dominance all the more impressive.

Some of the Most Popular Websites in the World Use Cloudflare

When you look at the top CDN providers in the world according to their customer count, you can start to understand how the market works at a deeper level. When it comes to customer count, Cloudflare still leads the pack, followed by Amazon CloudFront and Akamai:

Customer count for various CDN providers. (Source: Intricately)

Those three CDNs combined account for 89% of customers in the CDN market. Some of Cloudflare’s biggest users include websites such as:

Although Cloudflare dominates in both market share and customer count, most of its client base consists of small to medium-sized websites and businesses. When it comes to enterprise customers, Akamai has an edge, since it’s been on the market far longer than its competitors.

That difference in consumer base is part of the reason why, despite its massive dominance in terms of market share, Cloudflare’s revenue stands at around $287 million per year (in 2019). Akamai, on the other hand, brought in $2.89 billion in the same year.

Data from BuiltWith reveals that Cloudflare is used by about 30.9% of the top 10K websites in the world:

Cloudflare usage statistics.
Cloudflare usage statistics.

It’s important to understand that Cloudflare’s performance among the enterprise customer base isn’t directly related to the quality of its services. Other companies, such as Amazon CloudFront and Akamai, offer CDNs as part of a broader portfolio of services. This often makes them more attractive to enterprise-level customers that need to simplify their portfolio of tools.

Is Cloudflare’s Market Share Likely to Continue Growing?

Predicting a company’s growth is always a tricky business. Before we share our thoughts with you, let’s take a look at Cloudflare’s usage throughout the past year:

Cloudflare usage growth. (Source: W3Techs.com)
Cloudflare usage growth. (Source: W3Techs.com)

During 2020, Cloudflare experienced massive growth. It went from being used by about 10% of all websites to over 15%, according to W3Techs.

It’s important to consider that despite the many challenges 2020 brought to businesses across the world, companies such as Cloudflare were in a perfect position to take advantage of businesses migrating to the remote work model en masse. Likewise, 2020 saw a massive increase in online traffic and security attacks. DDoS attacks alone increased by 300% from Q1 to Q3 in 2020.

This tells us that despite Cloudflare’s current market share dominance, it might not be able to sustain growth at the same rate that it did in 2020 over the long term. Throughout the next few years, we wouldn’t be surprised to see Cloudflare’s market share continue to rise (albeit more slowly than in 2020).

On the other hand, throughout the past few years we’ve seen more and more businesses come to understand how important website performance is. CDNs provide one of the most efficient solutions to increase website and application performance.

Cloudflare’s existing popularity, ease of integration, solutions like Automatic Platform Optimization (APO) and pricing make it an attractive option for ‘small’ websites that don’t have the budget for other solutions.

How Does Cloudflare’s Growth Hold up When Compared to Other CDNs?

Cloudflare’s recent growth rate far outreaches that of its top competitors. In 2020, Amazon CloudFront went from being used on around 0.8% of all websites to nearly 1%:

Amazon Cloudfront usage. (Source: W3Techs.com)
Amazon Cloudfront usage. (Source: W3Techs.com)

In Akamai’s case, its market share remained relatively steady at around 0.45% of all websites, but it did see some growth:

Akamai CDN usage. (Source: W3Techs.com)
Akamai CDN usage. (Source: W3Techs.com)

Cloudflare’s drastic expansion during 2020 could be attributed to its popularity among small businesses. In any case, it’s important to understand that although Akamai and Amazon CloudFront’s CDN market share numbers might not look all that impressive, they’re still massive in terms of revenue.

Is It Time to Try out Cloudflare and Use a CDN for Your Website?

Given how beneficial CDNs are, there’s no reason not to integrate one with your website. You have plenty of options to choose from, so it’s not hard to find one that’s a perfect fit for your needs. Plus, here at Kinsta we make the process easier for you by offering built-in integration with CDN services.

If you’re looking for a “budget” CDN option that can scale alongside your business, Cloudflare could be the right solution for you!