If you’re a WordPress agency and would like to move your clients over to Kinsta, there are a few different ways you can operate: through our Agency Partner Program, our Affiliate Program, our Referral Program, or with a combination of the three.
We’ll take a look at all the main benefits each program offers in this article.
Ready? Let’s dive in!
1. Agency Partner Program
The Kinsta Agency Partner Program is a collaborative framework with benefits ranging from branding and exclusive support from our team to co-marketing and prospect referrals.
A tiered approach within the partnership program means agencies can leverage more of Kinsta’s resources as they grow.
For agencies in the Select and Elite tiers of the program, those benefits can include lead referrals, co-marketing opportunities, and inclusion in Kinsta’s Agency Directory. Elite partners also gain access to dedicated partner managers at Kinsta.
All members of the partner program can take advantage of badges to highlight their collaboration with Kinsta are invited to participate in the Kinsta Affiliate Program (see below) to earn additional recurring revenue.
Kinsta’s Agency Partner Program makes it easy for you to resell web hosting services and helps you take care of your clients’ sites through the unified MyKinsta dashboard.
You can also use the Kinsta API to rapidly deploy and manage multiple client sites.
If this sounds like a good fit for you, check the available Kinsta Agency plans (all of which include free hosting for your agency’s own site) and get in touch!
2. Affiliate Program
If you’re more interested in earning commissions instead, then you should take a look at the Kinsta Affiliate Program. Once you enroll, you’ll get access to custom banners, unique promotional materials, trackable affiliate links, and a powerful dashboard to keep track of your referrals.
For each WordPress referred customer, you’ll receive both of the following:
- A one-time commission between $50 and $500
- A monthly recurring commission of 10%
For Application and Database Hosting referred customers, you’ll receive:
- A monthly recurring commission of 5%
Keep in mind that per Kinsta’s affiliate terms, the customers need to take care of the billing for their new MyKinsta account themselves. They’re welcome to grant you access as an “administrator” or “developer” user, but they must be the ones to buy the plan and maintain ownership of the account.
Feel free to apply for Kinsta’s Affiliate Program at any time.
3. Referral Program
An alternative to the Affiliate Program for Kinsta customers looking at recommending Kinsta is our Referral Program.
This scheme is exclusively for Kinsta customers and makes it easier to recommend our hosting service by obtaining your referral link directly from your hosting dashboard. Instead of commissions, the Referral Program offers hosting credits to cover or reduce your customer’s hosting invoice with Kinsta.
For each referral, the program rewards twice based on qualifying actions completed by the referred user. You’ll earn:
- $10 in credits when your referral signs up for a paid service.
- $50 in credits when your referral spends $50 for the first time.
Credits will be automatically applied to your customer account without any redemption process required. Learn more about Kinsta’s Referral Program.
4. Mixed Model
Thinking about mashing two potatoes with one fork? We love this approach — that’s why you’d be more than welcome to join all programs and utilize each for different clients.
For example, affiliate commissions are available for client sites that agency partners have referred to Kinsta but are not hosting as a reseller.
Would you like to know more? Reach out to our sales team, and we’ll be happy to chat with you!
Shannon, an Editor at Kinsta, is a self-taught web developer and writer, with a passion for creating internal tools and task automations. Outside the web, she's into scuba diving, traveling, and rock crawling, and she does volunteer pet therapy in her spare time. Connect with Shannon through her website.
