Intuit case study


Intuit started with Quicken in 1983 as a personal finance software for households and individuals. They quickly grew and now serve over 42 million customers, everyone from small businesses, consumers, and accounting professionals throughout North America, Europe, Australia, and Brazil. Many of their financial management solutions and flagship products – Quickbooks, TurboTax, and Mint, are now based in the cloud. They came to Kinsta in need of a host capable of handling large volumes of traffic and providing high-availability.

As a large organization with exacting performance and unique SLA requirements, our team evaluated several hosting providers in addition to rolling out our own self-hosted proof-of-concept. Our success criteria was in finding a solution that makes sure our WordPress sites have consistently fast page speed performance (millions of visits per month), is secure and highly-available in the event of system outages.

Out of the handful of hosts and solutions we tested, Kinsta provided the best-in-class performance while reducing our teams dependency on DevOps support — Kinsta’s support team is second to none.

— Jake Martin, Sr. Mgr, Web Architect, Intuit

Why SkyrocketWP Moved 100+ WordPress Sites to Kinsta

SkyrocketWP is an all-in-one WordPress hosting, maintenance, and support solution for individual businesses and digital marketing agencies. They came to Kinsta searching for speed for their clients, and they found that and more. Check out how Kinsta helps SkyrocketWP manage over 100 WordPress sites.

Managing more than 100 websites carries the potential for overwhelming tech support issues. But the switch to Kinsta has decreased our support tickets by roughly 50%. Our sites just work–they’re live, they’re fast, they’re protected, and they’re (expertly) supported. And that frees us to take care of our clients, which keeps (1) them happy (98+% retention rate) and (2) our families fed!

100+ WordPress sites15-80% decrease in load times50% decrease in support tickets

Why WP Buffs Partnered Up with Kinsta

WP Buffs aims to be the very best technical support partner for any individual, business or organization with a WordPress website. They handle unlimited edits, performance enhancements, daily health maintenance, and regular security troubleshooting so their customers don’t have to. WP Buffs wanted to push the boundaries and they found that Kinsta is a hosting partner that’s innovating in the WordPress hosting space and was a perfect fit.

Fully managed hosting with Kinsta means I get back hours every month that I can focus on growing WP Buffs. They’ve also become one of our recommended hosts for our direct customers and white-label partners when people ask what the best options are. Bufftastic!

200% speed increase21% reduction in bounce rate

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Gadget Flow Struggled With Scalability Until They Found Kinsta

Over 25 million people use Gadget Flow to stay up to date on cool new products, awesome gadgets, and crowdfunding projects. They went looking for a new WordPress host after their current solution couldn’t keep up with their growth. They finally arrived at Kinsta and we were able to provide them with the scalability and uptime they needed.

We’ve tried more than 5 different companies over the past 6 years and were struggling with our scalability until we found Kinsta. After moving we saw at least 20% faster page load speeds, better caching, and 99.9% uptime. We consider Kinsta as part of our team, they are there when we need them and help us scale and succeed as a business.

20% faster page load speeds99.9% uptimeCache HIT ratio improvements

The Sport Review

The Sport Review is a British sports news website, delivering a mix of breaking news, social content and original reporting. It receives 2 million unique visitors a month. They came to Kinsta after realizing it was time to move to a more professional platform and were needing a provider with a focus on speed and reliability. Their old host was an unmanaged service and not specific to WordPress, which resulted in support and optimization not tailored to the platform.

It’s fair to say that the speed of everything pretty much doubled after the migration, from loading and publishing posts, to all front-end requests. Brilliant support, blazing fast set-up.​

470,000 pageviews in one day80% traffic from mobile2 million average visitors per month

ValueWalk is well known throughout the investor community. The site launched in 2010, focusing on value investing and value investors. As the site grew, the scope expanded. ValueWalk is now a news site with millions of visitors covering breaking financial news with an emphasis on value investing, hedge funds, asset management, technology and business news.

After switching to Kinsta, we have managed to overcome all [previous] issues. Our website runs at lightning speed now, both on the front end and back end. We haven’t had any downtime issues either. Overall, their service is commendable. We’re glad we found them.

6,100,000 unique visitors per month203,333 unique visitors per day8,472 unique visitors per hour

Superluchas is a Mexican magazine specializing in pro wrestling (Lucha Libre). They started in 1997 as a traditional print publication and became fully digital in 2012. Given the constant rise in costs of over 200%, keeping their site at WP Engine wasn’t a sustainable option for them, so they set to the task of finding a new hosting company. After finally arriving at Kinsta they were impressed not only by the improved performance over WP Engine, but also at a 70% lower cost.

After having moved the site to Kinsta, we experienced several advantages we haven’t anticipated, such as personalized attention and a special discount for annual payment. Migration to Kinsta has been an experience that surpassed our expectations. It would be our first recommendation to anyone running a WP site.

70% lower costs5 million views per month80% decrease in load times


ClickWP specializes in providing reliable support for individuals and businesses using WordPress. Some of their services include monthly plans and on-demand tasks for website setup, theme customization, malware or hack repair, backups, WordPress migrations, and more. ClickWP needed a fast host they could rely on so they could focus on providing services for their clients, and they found success with Kinsta.

I’ve used other WordPress hosts, but Kinsta has been the best by far. My site is always online and speedy without even really trying. I have never experienced caching issues like some other managed hosts and never worried about getting suspended for exceeding resources like on shared hosts. Their support team is small but they’ve never let me down. They may be a significant investment, but they are worth every penny. I can’t recommend Kinsta enough.



We chose Kinsta as we needed a hosting provider that could effectively handle large spikes in traffic when our stories go viral, while keeping costs to a minimum during more regular traffic periods. Our past hosts had always struggled during spikes, hindering the vitality of our content and severely impacting our revenue potential. I’m happy to say, Kinsta has been fantastic for us so far. We recently had a story go seriously viral (over 10 million page views over the course of just a few days; our highest peak traffic ever so far). The site stayed up, stayed blisteringly fast, and helped us ensure our highest revenue month to date!


Honest Brew

Honest Brew is a UK-based personalized craft beer subscription company which delivers craft beer to your door each month. Launched in 2014 by four friends, they now distribute thousands of craft beer boxes from over 100 breweries from around the world. In 2016, named Honest Brew number 49 on their annual list of the UK’s leading startups. They provide a unique service, as 95% of the beers they sell are not available in stores. They came to Kinsta in need of fast and optimized WooCommerce hosting, and we provided performance like they hadn’t seen before.

After struggling for years with WordPress hosts, we finally found a host that truly understood the unique requirements of a WooCommerce store. Kinsta offers a modern, best in class platform with unrivaled support and service. They have a stack that can be optimized and tuned to make WooCommerce fly. If you’re serious about WooCommerce, Kinsta is the right partner.


UK Startup Jobs

UK Startup Jobs is the most popular job portal in the United Kingdom. People simply have to subscribe to their mailing list to get informed about the latest job opportunities. They moved to Kinsta because they wanted to provide the fastest site possible for the job seekers from all around the UK. We delivered by bringing the load time down to 0.45 seconds, almost the blink of an eye!

Since upgrading from shared hosting to Kinsta we’ve been able to satisfy startup job seekers with lightning fast page loads and a service that doesn’t crack under the traffic every time we send our weekly jobs newsletter.

3.16s load time before Kinsta0.45s load time at Kinsta

Matthew Barby

Anyone who is familiar with SEO and digital marketing practices knows Matthew Barby. His articles and case studies are frequently featured on leading SEO related websites like Moz, Search Engine Land or Search Engine Journal. On his personal site he shares useful tips and advice with his audience.

I run a number of websites so the most important thing for me is that when an issue arises (which it inevitably will), I get a response from my provider as soon as possible. Tom and the Kinsta team have not only responded quickly to any of my questions but they went above and beyond to get everything set up for me and even give me advice on how I could further optimise my sites to get the most out of them. As a result, my sites are running lightening fast, I feel assured that the Kinsta team have everything under control and I’m even paying less than I was before!

9 minute response time for support3.84s load time before Kinsta1.05s load time at Kinsta


aThemes is one of the most popular theme providers. Currently they have numerous free and premium high quality themes on their website. Having more than 400,000 page views monthly the site’s owner regularly struggled both with downtimes and performance issues at their previous host. After researching the hosting market he found Kinsta and we delivered.

Kinsta took care of the entire migration for me, which I was very grateful for. The migration went very smoothly and once it was done I was surprised at how fast the site was. I had never seen the site load as quickly as it did with Kinsta. After testing, I’m pleased to report that my site is now faster than the vast majority of sites.

400,000 page views per month2.26s load time before Kinsta0.836s load time after Kinsta

Portal do Dog

We love dogs here at Kinsta (our offices are dog-friendly) which is why we’re more than happy to host South America’s leading dog portal. Portal do Dog is a Brazilian website created especially for dog lovers. The site is updated several times a day, where one can find information on every dog breed in the world, tips on how to raise and train them, lovely videos and touching stories.

I’ve been looking for a good WordPress host for more than a year, and that is not an easy task, as PdD has a database of more than 8 GB and a few millions of visits per month, there are not many hosting companies that want to or could handle a website like this. I am really glad I’ve found Kinsta. Since the first email I felt that this partnership would work well. The website is really fast and we also gained a lot in productivity as we do not get ‘500 error’ anymore. Thanks Kinsta!

3.02s load time before Kinsta1.70s load time at Kinsta8,000,000 page views per month