Without deep insights into online marketing, WP users find themselves losing marketing investments, struggling to justify ROI and aiming marketing strategies inappropriately toward random audience.
But for WP users leveraging Google’s Webmaster Tools (GWT), also known as Google Search Console, the issue is not much of an Achilles’ heel. All they do is register their WP website with Google’s industry-leading – however lacking enterprise-grade functionality – analytics solution in the following ways as deemed appropriate.
Google Webmaster Tools Verification
Check out these 6 options you have for completing the Google Webmaster Tools verification.
1. HTML Verification File
The verification procedures starts with signing into Google Webmaster Tools, and registering the domain by following the Add A Site button.
GWT will then prompt users to use the recommended HTML File method to verify ownership of the entered website. The process is fairly straightforward. WP users have to download the HTML file from GWT and then upload it to root directory of the WP website.
Users can either upload the file from the cPanel or FTP Server. Once uploaded, click the Verify button to complete the process.
Pros: A simple and recommended procedure.
Cons: Requires Write access to the hosting server. This also means anyone with the Write access can (unintentionally) delete the file, or ignore exporting it when transferring the website to another hosting server.
2. HTML Tag
The next-best solution among the alternate verification methods, copying HTML Tags takes a few careful clicks to complete the process.
Visit the GWT platform home page and click the Manage Site button, and then the Verify this site button. Select and copy the HTML tag from the Alternate methods section and search for the Header (header.php) file in the Appearance > Editor Section. Paste the Meta tag immediately under the <head> within the file and upload it to the WP platform.
Visit the GWT home page again, select the HTML Tag option and click verify to complete the process.
Pros: A typical method to follow, could be easier yet by using the Header and Footer plugin.
Cons: Some knowledge of HTML is required. Extra care is needed to maintain this verification if the website is redesigned and the HTML tag is left out of the new Web pages.
3. DNS TXT Record
This method requires users to add a new CNAME or TXT record to their domains. Some domain registrars allow users to verify their sites directly from the GWT platform by selecting the appropriate option and clicking the Verify button.
Otherwise, users can add the records manually following the lengthy process as detailed here.
Pros: Does not require changing files on the server. Creating DNS CNAME or TXT records is mostly a one-time process.
Cons: Access to DNS server is required and it takes Google up to 24 hours to register the new records and complete the verification process.
4. Google Analytics
Perhaps the easiest of all the verification methods, requires users to simply match their website domain already registered with Google Analytics.
Pros: Easiest, takes no more than a few seconds. No file edits or playing with the code.
Cons: Works only as long as your site is registered with Google Analytics.
5. Google Tag Manager
Another straightforward method to verify your website with the Webmasters Tool. Requires users to register their site with the Google Tag Manager program and include the container snippet immediately under the <body> tag of your webpage. Once entered, visit the GWT platform again, select the Google Tag method and hit Verify.
Pros: The latest method to verify websites with GWT. Must be cool enough.
Cons: Works only as long as your site is registered with Google Tag Manager, and a strange container snippet is required to enter within the website code.
6. Plugin Tricks
If all of these processes are too complicated, or don’t work at all (there could be an issue at your end, or) you could use plugins such as All in One Webmaster and follow this guide to verify your WP website with the Webmaster Tool.
Pros: High chances of successful verification as GWT integration is a feature of the plugin.
Cons: Must be using this plugin to follow this verification process.
Once your website ownership is verified, you will need to create and add XML Sitemap to let Google know about the important webpages on your site as the crawler better indexes high-priority pages and boost SEO effectiveness.
Hopefully, this guide on your 6 options for Google Webmaster Tools verification was helpful. If you have any other tips about this process feel free to leave them below in the comments!