Facebook may be the largest social networking site in the world today, but LinkedIn has been supporting its users for a longer time period. And more importantly for those looking to network and develop business connections, LinkedIn users know the platform as the “professional social networking site.”
In a world where technology is rapidly changing, the longevity of the tech company, which was founded in 2002, is a tribute to its utility and dominance within its niche in social media.
In fact, search interest for the term “LinkedIn” has increased more than 295 percent since 2010. And, when it comes to interesting LinkedIn statistics and LinkedIn facts, there is a surprising abundance.
Digging into LinkedIn Demographics
LinkedIn now has more than 900 million members with over 58 million registered companies.
Of those LinkedIn users who are frequently engaging with the platform, 40% access it on a daily basis, clocking up over 1 billion interactions every month. However, LinkedIn is used sparingly, so you only have a few minutes to make an impact. Users only spend about 17 minutes on LinkedIn per month.
According to the Pew Research Center Social Media Use study, LinkedIn remains popular with college students. Further research into these LinkedIn statistics revealed that over 50% of adults who have a bachelor’s or advanced degree in the US are LinkedIn users, while the site engages with only 10% of people whose education doesn’t surpass high school.
However, a growing trend has seen an increase in the number of jobs being posted on Linkedin which don’t require applicants to have a degree. The study from Linkedin showed that this accounts for 20% of jobs on the platform, rising from 15% in the previous year which marks a 33% increase.
Additionally, 44% of LinkedIn users take home more than $75,000 per year, which is above the national median in the US.
Although the US has the most LinkedIn users at 220 million, over 75% of LinkedIn users are from outside of the US.
Along gender lines, LinkedIn is more popular with men, who comprise 56% of its users base. And, interestingly, millennials make up over 59% of LinkedIn’s user base, with 11 million of the 87 million millennials in decision-making positions.
LinkedIn Revenue: The Financial Facts
Microsoft, recognizing the value of LinkedIn, acquired the company for $26.2 billion in 2016. However, unlike many other social media platforms which rely on advertisements, LinkedIn’s services are something for which users are willing to pay.
Linkedin’s current annual revenue exceeds $13.8 billion, which represents a 34% year-on-year increase when compared to 2021. This marks a significant year of growth in an already impressive 5 years.
A total of 39% of LinkedIn users pay for LinkedIn Premium, which has four price tiers:
- Career: $39.99/month ($26.99/month when billed annually)
- Business: $69.99/month ($55.99/month when billed annually)
- Sales Navigator Core: $99.99/month ($79.99/month when billed annually)
- Recruiter Lite (Hiring): $199.95/month ($169.95/month when billed annually)
*Sales tax not included in monthly pricing
The Career plan is best for those looking for jobs. It gives you access to five InMail messages per month and in-demand videos, as well as the ability to see who viewed your profile, how many searches you’ve appeared in, and additional information on posted jobs (including salary).
The other tiers include essentially the same basic features but then go a step or two further. The Business plan gives you additional information about businesses and unlimited people searches; Sales Navigator Core gives you advanced search filters, access to different sales tools, and the ability to make notes on user profiles; and Recruiter Lite gives you guided search smart suggestions and more recruiter-focused tools.
No matter which Premium account you buy, you’ll have access to improved metrics and various ways to achieve LinkedIn growth.
Contacting LinkedIn Support
The LinkedIn Help Center contains resources, troubleshooting tips, and useful information to help you use their products. If you’re unable to find what you’re looking for, you can contact LinkedIn’s Customer Service representatives by submitting a support case, but you must be signed in to your LinkedIn account in order to do so.
Is There a LinkedIn Customer Support Phone Number?
No, LinkedIn doesn’t currently offer a phone number for customer support. There are, however, many websites that claim to provide LinkedIn phone support for a fee, but these aren’t affiliated with LinkedIn in any way.
Generating Leads on LinkedIn
LinkedIn is an especially good source for discovering leads. Hubspot found that LinkedIn is 277% more effective at generating leads than Facebook and Twitter.
Given this, it’s no surprise that 79% of marketers see LinkedIn as a very good source of leads, with 43% of marketers saying they have sourced at least one customer from LinkedIn.
That number increases for B2B marketers, who report that 80% of their social media leads come from LinkedIn, with 40% seeing LinkedIn as their most effective channel for driving high quality leads.
Racking up Points for Recruitment
The other primary reason LinkedIn users are active on the platforms is for job recruitment efforts. With more than 58 million companies listed on the site and 52 million people searching for jobs on LinkedIn every week, it’s no surprise to find out that 77% of recruiters regularly use LinkedIn.
In fact, a study found that 122 million people received an interview through LinkedIn with 35.5 million having been hired by a person they connected with on the site. So it’s unsurprising that 101 Job applications are submitted through LinkedIn every second, and 8 people are hired every minute.
LinkedIn saw a 6x Increase in the number of remote job postings added in the U.S. from March to December 2020, with over 300k remote positions.
One good LinkedIn stat for recruiters is that employees sourced through the site are 40% less likely to leave the company within the first 6 months.
According to LinkedIn, women now represent nearly 42% of the company’s leadership, with those in technical leadership roles growing 79% in the last five years.
A Primer on LinkedIn Profile Optimization
Because of LinkedIn’s ability to recognize boolean operators and filter results according to metrics such as company, number of years of experience, function, and seniority level, the platform easily tops its competitors for helping people make essential business connections.
However, despite the advanced search capabilities, you will still want to optimize your LinkedIn profile (suggested reading: How to Create a Company Page on LinkedIn). The first step for doing this is adding a professional photo, which on average will get a user 14 times more views than other types of profile pictures.
To boost your connection requests fivefold, make sure you list your current position. And, don’t forget to list at least five relevant skills, as doing so increases the chance that your profile will be discovered and someone will message you by more than 31 times what you would get if you didn’t.
Fun LinkedIn Statistics About New Features
After Microsoft stepped in, LinkedIn introduced several new features, such as Showcase pages. This extension of business pages is designed to highlight your company’s business unit or initiative.
LinkedIn also introduced a calendar chatbot, which syncs the calendars of two LinkedIn users so they can meet up. This is especially helpful for people wanting to connect with others in different time zones. Although a chatbot feature has yet to be implemented on LinkedIn, AI technology has already made its way to the platform in the form of smart replies, or suggested responses.
Additionally, LinkedIn also rolled out messaging, which allows users to send InMail in the form of chats, rather than with the email formatting, which cuts down on excessive clicking. This feature also includes sponsored messages.
Other new features include:
- The ability to add swipe-up links to LinkedIn Stories, giving more visibility to your content.
- The #Hiring and #OpenToWork frames can be applied to your profile picture to let potential candidates or employers know your current status.
- Hashtag in comments are now being indexed by LinkedIn, which means you will now see results that contain comments when searching for hashtags. This makes the use of hashtags even more important!
Content Creators Make Use of LinkedIn
LinkedIn allows you to share different types of content. Articles, which can be posted on your profile or on LinkedIn Pulse, links to your website, slideshows, and video are among the most popular types of content LinkedIn users post.
In 2019, LinkedIn sessions increased 25 percent year-over-year, with 358 billion feed updates viewed. But only around 3 million users share content on a weekly basis. This means that only about 1% of LinkedIn’s 260 million monthly users share posts, and those 3 million or so users net the 9 billion impressions.
LinkedIn drives 46% of social traffic to B2B sites and is considered the most credible source of content. So, it is no surprise that 98% of content marketers use LinkedIn for content marketing, especially for B2B marketing and lead generation.
A study by OkDork, which analyzed more than 3,000 LinkedIn posts, found that “how-to” and list posts performed best, especially those with titles that had 40-49 characters. Additionally, it found that posts with five headings had the most views. It also revealed that long-form content (1,900-2,000 words) performed the best, as well as content with eight images.
Just don’t get us started on the LinkedIn stats behind using “broetry”—multiple one-line sentences that are probably as annoying to write as they are to read.
Supporting the idea that images improve your posts’ popularity is the fact that including photos increases the comment rate by 98 percent. Time and time again, we see that a visual content strategy just works.
Now, one interesting fact that you might not be able to tease out of your own posting results is that content published on Thursday tends to perform the best.
Thankfully, you don’t have to be famous to have your content perform well. This is clear when looking at LinkedIn’s Top 10 Voices of 2020 in the Marketing & Advertising category:
LinkedIn Video is a Victory
Mark Zuckerberg proclaimed video as ‘the next megatrend’, with platforms such as Facebook, Instagram, Twitter, YouTube, and Snapchat making it easier for users to upload video content.
LinkedIn wasn’t about to be left behind, especially because it was discovered that if the content was found in both video and written format, 59% of executives said they would choose to consume it via video.
At one point, LinkedIn users could only embed video content from other sources. However, LinkedIn now allows native videos to be uploaded through the mobile app. This allows LinkedIn users to see a more “human” side of businesses, making the brands behind them more approachable.
In fact, LinkedIn Video was named one of the most effective platforms for video marketing, though only 28% of marketers agree. That 28% might seem weak, but given that LinkedIn Video was only rolled out for users in August 2017, it’s actually pretty impressive that so many agree already.
Since then, LinkedIn has introduced filters for videos, as well as native video ads as part of sponsored content offerings. This enables businesses to share their own video content. Prior to this, video content was only available for individual member user accounts.
What differentiates video ads from others is that you can choose from a number of targeting options, such as job title, location, and company size. You can also apply advanced features, such as remarketing and matched audience integration.
Since the beta launch of Sponsored Content, LinkedIn reports that users spent three times more time watching videos than viewing static content. During the limited or beta release of LinkedIn Video, it was found that videos were shared 20 times more than any other type of content.
Final Thoughts: Mind-Blowing LinkedIn Statistics and Facts
Have your facts straight when it comes to some of the wild LinkedIn stats that support the idea that the social media platform will continue to dominate?
From about 3 million users banking in on the 9 billion impressions per month, to the realization that even LinkedIn statistics support Zuckerberg’s proclamation that video is the next megatrend, it’s clear that there is a lot to know about who is using the platform and why they’re doing so.
Have any of your own interesting LinkedIn statistics to share? Post them in the comments below!
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Haha!! So funny that you used one of Josh Fechter’s post for “boetry.” That guy is the boetry king…
While I strongly disagree with most of his post content, he certainly validates the concept of one-line post effectiveness.
Boetry aside, really nice article here. Thanks for sharing!
I still can’t believe that LinkedIn Video was named one of the most effective platforms for video marketing…But I guess publishing good and visually attractive content is what can attract customers attention.
this sound really good, however, I have a comment to be shared with Jeff Weiner, Steve Sordello & Shannon Brayton.
With the UK stated to be 25 million users, and the average of 39% of members are on a premium plan, i.e 9.7 million members, it means that 15.2 million are unpaid members. If we take the unemployment rate in the UK alone to be 3.95% on an average of the male/female, then calculate that percentage out of the 15.2 million, the result will be 602K members more or less. The idea here is, generating extra revenue is a very simple, as this rate will continue every month of the year with Linkedin ignoring a potential revenue of $93.2 million every year, considering that they offer Unemployed members a 50% discount on the membership until finding a job.
Now the $93.2 million forms only 1.76% out of the annual revenue of $5.3 billion(total global revenue), however, it will be something good done in the books of Linkedin’s history as well as an extra revenue to the shareholders!
they can thank me later, 12 months after implementing the plan :)
The recruiters come to Linkedin in droves. However, job-seekers do not use this platform as much as they use other sources of social media. Unfortunately, this platform is a lot like using Craigslist. It eventually goes out of style. You may find a couple of good people but the rest are out elsewhere.
This was a fantastic overview, even reading it now in February of 2020. Well done!
Is there a place to find the most searched keywords on linkdedin?
Super insightful article! I’ve got a question on LinkedIn Premium vs Sales Navigator—which of these would you recommend to help build a B2B firm’s brand on LinkedIn?
“A total of 39% of LinkedIn users pay for LinkedIn Premium” … I doubt this is anywhere close to the actual figure.
575mn users * 39% = 224mn * $360 (for the cheapest plan) = ~$81bn of annual revenues in subscriptions alone (not inc Ads)… mmm, that’s 64% of Microsoft’s total revenues of $126bn.
A good data point would be the average Premium subscription tenure per tier as I doubt that all subscriptions last up to a year.
“LinkedIn is 277% more effective at generating leads than Facebook and Twitter.”
We have found this to be true as well. Our sales team has worked with HyperSocial to optimize our LinkedIn page and launch a lead-generating campaign. Our sales have been phenomenal. We also generate proposals that are above and beyond the competition. Thanks for sharing this article.
This is very informative and thank you for that. I’m one who posts almost on a daily basis and found engagement to be the value.
Maybe Linkedin is better at generating business to business leads, but they aren’t better at generating leads in general. It’s more expensive than Facebook by far.
Usage seems to be down too in 2021. Comments and likes are somewhat lower than previous years.
I will however say this…It’s well worth the cost of Linkedin Premium. I find creating lead lists allows me to build trust and name recognition with my potential clients for a month or two before I call him.
There is a mention of Craig’s list. To me this is what LinkedIn became. It had an SEO value once too, but really now its lost. Post Microsoft acquiring it nothing really happened. We need the diversity and now I advise any younger folks be on it with a presence, but whatever you do dont pay them or add any content bar shared links to it. They are all micro blogging platforms, the whole social media idea in LinkedIn will kill it. I would say I removed maybe 300 folks this year alone from them sharing wfh memes, not what I want on a career focused platform. Build your own presence, regardless of what way they package it you can do anything online now. Never been easier to self publish, yet all the rented platforms are doing well.
I agree, the ad costs are more expensive and I would also like to see LinkedIn energise the groups function. Most groups are dying with little to no interaction.