Interested in seeing more “Sold” signs with your real estate business? Take a look at your website. If you don’t have one that’s your first problem. If you do, ask yourself if it’s clean, modern and easy to navigate.
One big problem with the real estate industry is that agents get sold on websites from franchisors or affiliates. These include franchisors like Remax and Baird and Warner. Many agents partner with companies like these, and they get all sorts of incredible benefits. Unfortunately, however, the websites usually aren’t good at all.
However, you can still be associated with your real estate company and make your own WordPress website. This way, you have complete control over the design and functionality, and you can boost your sales by utilizing the best WordPress real estate plugins. The plugins, or extensions you install to add functionality, include highly advanced property listing plugins, options for adding mortgage calculators to your site, along with integrations with Zillow.
If you’re getting started from scratch, I’d recommend finding a real estate WordPress theme. But older WordPress sites can be improved with the help of a solid WordPress real estate plugin.
Since many people reading this article are new to WordPress altogether, it helps to explain the elements that will go together to create the ideal real estate site. We’ll be listing the best WordPress real estate plugins below, but you’re only going to select maybe one or two of them for your website.
The rest of the plugins you decide on won’t have a direct relation to real estate. Instead, they’ll protect your site, make it faster, allow for social sharing and give you marketing options. Since you shouldn’t install too many plugins, it’s important to stick with the reputable essentials.
For a brand new real estate site, here’s how you would piece it together:
Once you’ve found a theme, it’s time to make sure your site has the basics. Therefore, every real estate agent, company or developer should launch a new site with the following plugins:
For every recommendation above, there are dozens of alternatives for you to use. Here are some lists to give you some tips and a better selection of plugins:
You’ll also be happy to learn that Kinsta handles caching for you, so you don’t need a plugin for that, yet you can still keep your site’s performance up.
Now it’s time to move onto the real estate plugins. These are made just for selling, buying and renting homes and apartments. We’ve compiled a quick list of our recommendations (in no particular order,) but if you’d like more complete, in-depth reviews, continue on.
Estatik is definitely the king of all real estate plugins, seeing as how it offers a wide range of features in one plugin. Yes, you get the listings and multilingual support. Yes, you receive a responsive layout with a photo gallery. Yes, you can create a slideshow or integrate with social media.
The Estatik PRo version goes for $89, and it provides a full suite of tools like customizable labels, frontend subscription management, and an advanced search module.
The Real Estate Pro plugin comes highly recommended for a few reasons. First of all, it’s one of those rare plugins where the settings, pages, and templates are all configured right after installation. You truly don’t have to touch anything for it to look pretty nice.
Secondly, the plugin allows for a clean listings modules with a beautiful image gallery. Customers can purchase through your website by going through PayPal or Stripe. Furthermore, it’s fully responsive for clients to browse listings on their mobile phones and tablets.
IMPress Listings is completely free, but you do have the option to buy some listing templates. The basics behind the plugin include a full listing management system, an MLS integration and status tags for all of your listings.
IMPress has quite a few fields for you to fill in when making a listing. Some of them include price, address, floors, garage, pool, map and virtual tour.
The WP Amortization Calculator plugin has its uses if you don’t already have one of these calculator tools included with your theme (or another plugin like Estatik). Right now, the WP Amortization Calculator plugin sells for $20, so you’re not spending much money to give your clients a tool they definitely need.
The plugin has highly customizable settings for branding and fitting it in with your website. It’s responsive and has a lead capture module when people use it. You can also share PDF reports to give your clients additional value.
With the WPL Real Estate plugin, you get a chance to list agents, share a map view of your listings and offer an advanced search for your clients. The main reason I like this one so much is because it caters to agencies with a handful of agents. You can post agent information and share photos to give buyers or sellers more on who they’ll be working with.
The WPL plugin has some native and compatible themes, but it should work fine with just about any WordPress theme. There is a free plugin with decent features, but the true functionality comes in the form of the WPL Pro version. Unfortunately, you have to ask for a free quote in order to see how much it’s going to cost you.
Easy Property Listings has more of a freemium business model, where the regular plugin is completely free, but several extensions are available for you to buy. For example, you can buy the Comparables extension and spend around $47.
The stats are rather interesting since you can look at how many listings have been posted in a certain timeframe. You can also check how many of those you have been sold. Listing widgets are provided as well. Therefore, you can reveal some property listings in a sidebar next to your blog feed.
The Essential Real Estate plugin gives you a lot of premium features in their free version of the plugin. You can easily customize and override the layout and functions. It supports global payments, single list properties, single agents, and more.
This plugin essentially has everything you need to start a Real Estate website. It also has an impressive 5-star rating on the repository! It has custom post types, taxonomy features for properties, agents, packages, user packages, invoices, and even transaction logs. You can add new listings, edit them, and much more.
The WP-Property WordPress plugin has been around for a long time and is one of the most downloaded real estate plugins on the repository. It allows you to create and manage highly customizable real estate, property management, and completely custom listing showcase websites.
The plugin was built for real estate, but it can also be used for any type of entity. Perhaps you are selling used cars? It can easily showcase this.
Even though this post is regarding plugins, we couldn’t leave out a couple really high-quality real estate themes you should check out.
WPCasa is probably the most widely known WordPress theme framework built to satisfy real estate agencies’ various needs. It is a flexible, fully responsive framework offering countless options for customization.
Edit screens and theme settings are extremely easy to handle with the use of drag & drop widgets. There are numerous layout options available, the background and the components of the header are also customizable, but if that wouldn’t be enough, you can create your truly bespoke website by using one of WPCasa’s professionally designed child themes, or making your own.
All WPCasa themes and child themes are available in several languages, which can easily be added and edited in the WordPress admin. Continuous support is provided in three languages to help users get the best out of the purchased theme. Purchase includes future updates and installs on unlimited sites.
The icing on the cake is that you can not just look at the front end demo before buying the theme, but you can create a personal test site for 7 days free of charge to experience all the advantages and drawbacks of the theme.
AgentPress is also a fully-featured realty WordPress theme, which is truly a great deal for real estate professionals.
Purchase includes access to AgentPress Pro and the Genesis framework too. Responsive design, unlimited support, and updates are of course provided. Again, several layout options, custom background, header, and menu are available. What makes AgentPress special is its smart listing system based on the combination of dsIDXpress plugin and dsSearchAgent. This mixture provides indexable MLS listing system, which is also good for SEO purposes.
As you may have noticed, you don’t really need all of these WordPress real estate plugins. Sure, you might go with something like Estatik for listing your properties and WP Amortization Calculator for displaying additional financing information, but there’s no need to have two home listing plugins. Therefore, we recommend reading these reviews, then testing out the ones that sound interesting.
Then you can install the necessary WordPress plugins for security, SEO, social media and more (the standard plugins we covered at the beginning of this article). If you have any questions about the best WordPress real estate plugins, or if you’d like to talk about your experience with any of the plugins, let us know in the comments section below.
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