Google Cloud Market Share: Where the Google Cloud Platform Stands in 2023
As an organization, Google needs little introduction. This online giant dominates nearly every corner of the internet – particularly since the introduction of the Google Cloud in 2008. This technology provides a wealth of different services, although it’s perhaps most notable for its hosting.
Google Cloud Market Share — TL;DR:
Just here for the stats and facts? We’ve got you covered:
- As of Q4 2021, the Google Cloud market share is 9% worldwide.
- Revenue growth has consistently been up to 45% over the past several years.
- The global cloud market was valued at $70.19 billion in 2021.
- That number is expected to grow to $83.41 billion in 2022.
- The cloud market is expected to have an annual growth rate of 19.1% for the entire industry.
- By 2029, the cloud market industry could be worth $376.37 billion.
- Amazon, Microsoft, and Google dominate 64% of the cloud market share.
While it doesn’t hold the title for the largest market share in the cloud computing business, the market share of the Google Cloud Platform (GCP) makes it one of the top 3 cloud service providers in the world. The Google Cloud market share goes up and down but has been steadily growing since it was released in 2008.
Where does Google Cloud stand now compared to its competitors Amazon Web Services (AWS), Microsoft Azure, and Alibaba? What are the latest stats on its growth? And where are things expected to go in the future?
What Is Google Cloud Platform Used For?
Google Cloud Platform is a rich ecosystem of tech, and much like other cloud business platforms, it’s used for many purposes.
With cloud computing, you can do almost anything that requires a remote server:
- Run apps or Internet of Things (IoT) devices
- Host web servers
- Power machine learning applications
- Manage big data
- Store files in a safe location
The main draw of GCP is its provider.
You host your app or website and store your files in Google’s data centers, where you can then do what you want with them. Since your files are hosted and backed up on the cloud, they’re safe from data loss.
Another important GCP feature is its pay-as-you-go payment model that ensures you only pay for the resources you use. There are no exorbitant up-front or termination fees, and each service has its own pricing.
You also get $300 in free credits for 90 days for signing up, so you can test out Google Cloud before committing. It’s a reasonable payment model backed by powerful servers.
What Is the Google Cloud Market Share?
As of Q4 2021, the Google Cloud market share is 9% worldwide. That puts it in 3rd place, behind AWS and Microsoft’s cloud service Azure. Still, GCP is one of the largest cloud companies in the world.
Over the years, the Google Cloud market share fluctuated between 5–9.5%, with no steady upward or downward trend. The other cloud companies on the market fluctuated too.
However, that doesn’t mean the Google Cloud market share hasn’t seen growth. Throughout the years, its revenue growth has consistently been up to 45%.
Canalys reports that in Q4 2021, AWS, Microsoft Azure, and Google Cloud, collectively grew 45%, to account for a combined 64% share of customer spend. This is good news for Google, which is keeping pace with the other companies and could one day surpass them.
Still, it’s unclear where Google Cloud’s market share may be headed. The cloud market industry has been growing at a staggering rate due to innovations like AI and machine learning — which Google has invested heavily in.
It’s very possible Google could one day be at the front of the cloud market. In any case, it’s earned its place near the top.
How Big Is Google Cloud’s Market Share Compared Among Other Cloud Providers?
Google Cloud’s market share fluctuation isn’t unusual. The other top cloud platforms have also remained stagnant over the past 5 years, showing little consistent growth or loss in total market share except for the occasional spike in popularity.
While there’s been little change in the top companies in the past few years, they’re still growing steadily. The cloud market was worth $274.79 billion in 2020 and is expected to have an annual growth rate of 19.1% for the entire industry. By 2029, the industry could be worth $376.37 billion.
While numbers did skyrocket due to the pandemic, the cloud market was already growing at a very rapid pace even before this.
Alibaba Cloud is lagging just behind Google with a worldwide market share of 4–6%, but its presence in China is huge. According to Canalys, that’s likely due to cloud regulations in China. While it seems Google is safely ahead, it’s possible Alibaba could make a resurgence (or that Tencent Cloud could take its spot as Google’s competitor).
The big three dominate 64% of the cloud market share: Amazon, Microsoft, and Google. All other cloud service providers hold only 36% of the market combined.
Synergy Research Group found that cloud revenue for the giants also grew since 2020, but the smaller companies grew with them. The cloud infrastructure market is full of many diverse entities, which doesn’t seem to be changing soon.
Google Cloud has removed much of the competition, but it still has a long way to go before it can overtake Microsoft or Amazon. And it’s still possible GCP could be overtaken by a smaller company like Alibaba.
Still, GCP has had surprising growth in only just over a decade and has managed to push its way into the top 3, so anything is possible.
For Google Cloud Platform, the future is hopeful.
How Much Market Share Does Google Have in Cloud Storage?
Cloud storage is a niche aspect of the cloud market and one in which Google only holds a small portion.
The market for cloud storage was worth $70.19 billion in 2021, and Google partnered with Box, Inc. to try to grow in the industry.
The partnership led to integrating Google Workspace, making it easy to share files with coworkers and peers. It also allows Box users to use Google Docs, Sheets, and Slides to collaborate on and transfer these files.
Google also offers several cloud storage services, from file archives to extra-secure storage to high-performance storage made for serving content to users.
Despite all these useful integrations, GCP still only holds an estimated market share of 0.20% in the cloud storage industry, eclipsed by Amazon S3 with a market share of 51.07%.
When Was Google Cloud Platform Created?
Cloud computing started taking off in the late 2000s. Amazon launched its cloud platform in 2006, Microsoft introduced Azure in 2010, and Alibaba Cloud launched in 2009.
Google announced its cloud platform in April 2008. At the time, it was called Google App Engine, a platform to develop and run web apps on Google’s infrastructure.
In 2010, Google launched the Google App Engine for Business and introduced new features like cloud storage and APIs.
Google released App Engine to the public in November 2011. Since then, Google has added many features, programming language support, and new products to the platform. Google has also released it outside the US and created a partner program.
Google App Engine became known collectively as Google Cloud Platform, with App Engine making up just one of its many services. Now you can host a website, work in a Docker container, analyze data, and much more.
Google Cloud Products Overview
There are over a hundred products available on Google Cloud, specialized for different tasks. Here’s an overview of what GCP offers:
- AI and Machine Learning: Using Google’s innovative Vertex AI platform, you can bring the power of the intelligent cloud to your app with building blocks such as image or video recognition. You can also purchase the cloud infrastructure services market and GPUs you’ll need to run a machine learning
- API Management: Take advantage of the Apigee platform, AppSheet’s automation, scalable cloud endpoints, or various API tools directed at health care servers.
- Compute: These virtual machines, base infrastructure, and dedicated GPUs let you build applications on scalable servers — including Google’s most popular Platform as a Service (PaaS), Google App
- Containers: Develop and run software within dedicated containers (including Google’s Kubernetes container), from app-building to deep learning.
- Data Analytics: Manage big data and analytics and automatically derive insights from hosted data.
- Databases: Store large amounts of data and tables in Google’s backend.
- Developer Tools: Various useful tools for development teams, ranging from cloud-native integrated development environments (IDEs) and command-line tools to testing infrastructure.
- Health Care and Life Sciences: Specialized tools for those in the medical industry, with all its unique software challenges.
- Hybrid Cloud and Multicloud: These Infrastructure as a Service (IaaS) tools are directed at those using a mix of cloud tools — either private cloud and public cloud service providers or on-premise infrastructure.
- IoT: Create IoT apps and connect them to customers’ devices.
- Management Tools: Tools to help you manage your applications and servers on the cloud.
- Media and Gaming: Run game servers on-demand and render visual effects.
- Migration: Various tools for transferring large amounts of data.
- Networking: DNS, CDNs, domains, network connectivity, and more are managed here.
- Operations: Keep track of what’s going on in your cloud servers with metrics and monitoring.
- Security and Identity: Log your networks and apps, handle sensitive data, locate malware, or just develop your apps in security-hardened virtual machines.
- Serverless Computing: Take advantage of the serverless model to develop and host apps.
- Storage: Store, archive, migrate, and share files with others.
Google also offers various cloud-based Software as a Service (SaaS) products, like the video meetings platform Google Meet and the productivity apps suite Google Workspace.
AWS vs Azure vs Google Market Share
Google Cloud is certainly a unique service with a lot to offer. What gives it an advantage over AWS and Azure?
- You can run your service on Google’s servers, which offer top-notch speed, security, and stability, leading to fewer outages.
- Google’s services are innovative, and the company is often at the forefront of tech. You can expect better performance, faster containers, and new types of cloud hosting to keep up with the evolving tech world.
- The Google Cloud infrastructure is global, spanning 29 regions and over 200 countries and territories, with more to come.
- It offers a wide range of specialized types of cloud services for functionality, from websites to apps to big data to machine learning. While AWS and Azure have larger catalogs, GCP has some services that AWS and Azure don’t.
- AWS and Azure are heavily enterprise-focused, but Google supports both enterprises and smaller-scale projects.
- Google’s UI is very simple and easy to use. All the data you need is there without being overwhelming.
- GCP is affordable. It’s also priced per second, while many (though not all) of AWS and Azure’s services remain on a per-minute billing system.
- Azure and AWS offer some services free for a year — if you stay within their resource limits. Google offers a $300 credit that covers 3 months. It also offers several services that are free forever as long as you stay within monthly usage limits.
Overall, the best thing about GCP is its fast and secure Google-powered backend and its unique services. It’s also more accessible to smaller businesses.
Can Google Continue to Gain a Greater Position in the Market?
AWS and Azure currently dominate the cloud market share, but Google has managed to muscle its way into third place. While its 9% share is nowhere near Amazon’s 33% or Microsoft’s 22%, Google is still keeping up.
Google’s quality of services, integrations, and innovation has helped it maintain its place and popularity.
While there’s no clear indication of whether it will take over the other 2 services, the market is growing, and Google with it. It certainly has a continued future in the cloud market.
At Kinsta, we use Google Cloud hosting because it delivers the best performance at the most affordable price for you. Google released a case study showing that, among other benefits, load times were reduced by 50%.
While the Google Cloud market share may not be the highest in the industry, it certainly had an impact on our servers.
Try Kinsta Today!
If you’re looking for a secure and cost-effective hosting solution, we at Kinsta offer Application Hosting, Database Hosting, and Managed WordPress Hosting powered by the Google Cloud Platform. This offers you the best of both worlds – powerful, secure, and stable hosting designed to take your website to the next level!