After spending 18 years in the corporate world, Matt Grill wanted to make a meaningful impact by helping small to medium businesses succeed in managing their digital marketing strategies and websites.
“[This] inspired me to create a company that could provide full-service support to bridge this gap. And then, BSharp Tech was born out of my desire to get closer to customers and build something meaningful from scratch.”
BSharp is a world-class software company that leverages local Australian talent and utilises best software development practices.
When working with clients, BSharp Tech aims to deliver a holistic approach. Their full-pledged service doesn’t just stop once the website is up and running—they walk side-by-side with the client to ensure it performs optimally over time with continuous support, SEO, and CRM solutions.
But as BSharp grew, their web hosting provider began to hold them back. That’s when they decided to look for a new one, and eventually finding Kinsta.
Read on to find out how BSharp Tech’s switch to a fast, secure, and feature-rich hosting environment led not only to smoother daily operations but also service expansions, bigger projects, and client base growth.
Company overview
- Industry: Website and Digital Marketing Agency Services
- Company size: Six team members
The Problem
“Before we switched to Kinsta, we hosted with WP Engine. As our client base grew and the websites we managed got more complex, it became harder to scale.” — Matt Grill, Founder and Director of BSharp
- Lack of scalability and isolation. WP Engine’s infrastructure lacked the isolation necessary for handling multiple demanding websites. A spike or issue in one website often impacted the performance of others sharing the same server resources.
“The main issue was that WP Engine didn’t have enough isolation – when one server had problems, it often affected the others. We needed containerization to keep things stable so that one misbehaving server wouldn’t affect the performance of the rest.”
- Increasing costs. With WP Engine, scaling to meet client demands came with unpredictable and expensive upgrades. BSharp needed a hosting solution that was cost-effective while still providing high performance.
“Cost was also a significant factor. We had to carefully weigh up the costs versus the benefits, not only comparing Kinsta to WP Engine but also to other hosting providers.”
- Performance bottlenecks. With resource-intensive WooCommerce stores and high-traffic sites in their portfolio, BSharp found that their previous hosting setup couldn’t keep up, leading to slow load times and frustrated clients.
“Performance issues were a constant headache, and it wasn’t just affecting us—it was impacting our clients too.”
The Solution
BSharp evaluated multiple hosting providers and found Kinsta’s feature-rich and performance-driven hosting to be the best fit. Its containerized infrastructure ensured fast, reliable performance, while its transparent pricing offered clarity and value.
BSharp’s most loved Kinsta features and tools
When asked about the Kinsta features that empowered them the most, they answered:
- Containerized infrastructure. Kinsta’s containerized setup isolates resources for each website, eliminating the “noisy neighbor” problem. This ensured consistent performance even for resource-intensive sites.
“Since moving to Kinsta, we no longer worry about one site’s issues affecting others. The stability has been game-changing for us.”
- The MyKinsta Dashboard. Managing multiple sites became seamless with MyKinsta. The dashboard’s intuitive design and powerful tools simplified monitoring, updates, and troubleshooting.
“The MyKinsta dashboard made managing multiple sites a breeze. We could test updates in a safe environment, monitor performance easily, and quickly get to the heart of any issues.”
- Expert, round-the-clock support. Kinsta is well-known for its world-class support, composed of WordPress experts and Linux engineers, available 24/7 for all our customers via live chat, with an average response time of under 2 minutes.
“One of the biggest highlights of Kinsta is having WordPress experts ready to help at any time. Their quick response times and expertise have made a real difference in our daily operations.”
- Cost transparency and flexibility. Kinsta’s straightforward pricing, based on visits, made scaling predictable and affordable, with no hidden fees or upsell pressure.
“Kinsta’s pricing model makes it easy to plan for growth. We know exactly what we’re paying for, and there’s no guesswork.”
The Results
Faster, more reliable client sites
“Since moving to Kinsta, we’ve seen major improvements in performance. Clients are noticing the difference, and it’s made our relationships stronger.”
For Matt and his team, the biggest win was in site performance, which had a ripple effect on everything. Their switch to Kinsta resulted to the following:
- Better SEO ranking for many of BSharp’s client sites.
- Less support tickets related to performance issues.
- More time and resources allocated to growth and client acquisition.
“Kinsta’s infrastructure has empowered us to confidently take on more complex and higher-traffic sites without worrying about server limitations. We’re now more confident than ever to scale our services more effectively.”
With Kinsta, BSharp experienced a transformation in hosting reliability, performance, and scalability, enabling them to focus on growing their agency and serving clients more effectively.
Confidence to scale the agency
Before Kinsta, hosting limitations often dictated which projects BSharp could take on. Now, with Kinsta’s robust infrastructure, they no longer have to turn away clients with resource-intensive sites.
“Kinsta’s infrastructure has empowered us to confidently take on more complex and higher-traffic sites without worrying about server limitations. We’re now more confident than ever to scale our services more effectively.”
Real-world success: A WooCommerce transformation
One standout example is JK’s Cross Stitch Supplies, a high-traffic WooCommerce store previously plagued by slow load times and performance issues. After migrating to Kinsta, the site’s performance improved dramatically.
“The difference was like night and day. Since the migration, we haven’t had a single complaint about performance. It’s given both us and the client peace of mind.”
“This is just one example of a site that was experiencing issues before Kinsta, and the positive difference it made.”
What’s next for BSharp Tech?
With Kinsta’s reliable infrastructure supporting their growth, BSharp is poised to expand its presence across Australia and take on larger, more complex projects. This foundation allows them to focus on what they do best: empowering their clients through innovative solutions like the Sales Growth Accelerator.
“Our ‘BSharp Tech Sales Growth Accelerator’ is an all-inclusive program that focuses on driving real results for clients. Additionally, our agile and customer-centric methodology ensures we deliver fast, iterating based on client feedback and setting up systems for repeatable success. This focus on building long-term partnerships and understanding the specific needs of each client truly sets us apart.”
The Conclusion
Kinsta has been instrumental in BSharp’s growth, providing the tools, reliability, and performance needed to deliver exceptional results for its clients.
“With Kinsta, we have the confidence to grow, take on bigger projects, and serve our clients better than ever before.”
United Kingdom 