Itineris drives a 32% drop in bounce rate and a 39% rise in organic traffic for client sites

Itineris is a digital agency specializing in high-performance WordPress solutions for enterprise clients. They offer strategy, branding, web development, and digital marketing services, delivering custom websites that enhance user experience and drive conversions. With expertise in Bedrock, Trellis, and Sage workflows, they build scalable, future-proof digital platforms tailored to client needs.

As one of only six WordPress VIP partners in the UK, Itineris is trusted by enterprise brands that demand speed, security, and reliability. Their ability to deliver seamless digital experiences has made them a go-to agency for complex, high-traffic WordPress projects.

However, as their client base grew, their hosting setup struggled to keep up. Instead of pushing the boundaries of innovation, their team spent valuable time managing performance bottlenecks, troubleshooting infrastructure issues, and dealing with slow support. They needed a hosting partner that could match their expertise, scale effortlessly, and optimize their workflow.

See how choosing Kinsta empowered their next phase of growth with the speed, reliability, and scalability they needed to keep delivering enterprise-level hosting solutions.

The problem

As Itineris scaled its client base, its existing hosting solution started to fall short. Instead of focusing on innovation and development, their team was spending excessive time managing performance bottlenecks, troubleshooting infrastructure issues, and dealing with unreliable support. They needed a hosting partner that could match their technical expertise, scale with their growth, and optimize their workflow.

For enterprise clients, uptime, reliability, and seamless performance are non-negotiable. However, Itineris’ previous hosting provider struggled with downtime, making it difficult to guarantee 99.9% uptime—especially for clients with mission-critical, high-traffic websites.

Slow response times and limitations in scalability highlighted the need for a more dependable solution.

With high-profile brands relying on them, Itineris needed a hosting partner that could deliver enterprise-grade performance without unexpected failures.

A modern development stack requires enterprise-level hosting

Itineris builds enterprise WordPress sites using Bedrock, Trellis, and Sage—modern frameworks that improve performance, security, and maintainability. However, their old hosting provider lacked native support for these tools, forcing them to rely on workarounds.

• Complex workarounds were required to make hosting compatible with their workflows
• Infrastructure limitations slowed down deployment and maintenance
• Scalability bottlenecks led to performance issues on high-traffic sites.

We chose Kinsta as our hosting provider because the platform aligns perfectly with the needs of enterprise-level WordPress sites and our expertise in Bedrock, Trellis, and Sage workflows.

The Itineris team needed a hosting provider that natively supported their stack that would allow them to work efficiently, scale easily, and deliver high-quality results for clients.

Poor staging and backup systems slowed client projects

Testing new features and updating the system should be easy. However, with their previous hosting solution, Itineris lacked automated backups and easy-to-use staging environments. This created inefficiencies in their development process.

Staging environments, automated backups, and a robust infrastructure were essential for streamlining our workflows and enhancing site performance.

Without enterprise-level hosting features, their team had to:

• Manually set up backups, increasing the risk of data loss
• Rely on slow or unavailable staging solutions, delaying site updates
• Be cautious with live-site changes, limiting opportunities for experimentation and growth

These limitations slowed down projects, increased risks, and negatively impacted the client experience.

We also realized that our rapid growth required a hosting partner capable of delivering high performance and proactive support.

To continue delivering best-in-class WordPress solutions, Itineris switched to Kinsta’s Enterprise WordPress Hosting, a decision that transformed their workflow, project scalability, and overall service quality.

The solution

After testing the waters with multiple hosts, Itineris chose Kinsta’s WordPress Hosting to enhance site performance, handle complex builds, and support long-term scalability. With Google Cloud Platform’s infrastructure, developer-friendly tools, and expert support, the team could shift focus from troubleshooting to driving innovation and strategy.

“Kinsta’s infrastructure is fast and reliable, which lets us handle big projects easily and deliver great results for clients with demanding high-traffic needs. Working with them helps us build and manage powerful, scalable WordPress sites that meet our clients’ complex requirements.”

• A hosting platform built for enterprise WordPress

  Speed and reliability are non-negotiable for enterprise websites. Kinsta’s Google Cloud-powered infrastructure, using C2 and C3D machines, provided the high-speed performance and scalability that Itineris needed to handle enterprise-level traffic effortlessly.

  Key benefits:

  • Auto-scaling technology ensures seamless performance during high-traffic surges.

  • Premium-tier network minimizes latency, improving page load times globally.

  • Edge caching and CDN integration optimize content delivery across multiple regions.

For Itineris, this meant faster site speeds, lower downtime, and smoother client experiences, all without the need for manual optimizations or additional third-party caching plugins.

• A developer-friendly environment that works seamlessly

  Kinsta’s hosting is built for developers, with full support for Bedrock, Trellis, and Sage right out of the box. Unlike their previous provider—where workarounds and extra configurations were the norm—Kinsta makes deployment seamless for Itineris with frictionless development workflow.

  

  With fewer technical roadblocks and optimized performance, developers can focus on building high-quality WordPress sites faster and with less hassle.

  Key benefits:

  • SSH access with WP-CLI, Composer, and Git for full developer control.

  • Natively supports Bedrock and Trellis for structured and scalable WordPress development.

  • Customizable Nginx configuration for advanced performance tuning.

With Kinsta, the Itineris team could deploy new sites and updates without delays, compatibility issues, or performance trade-offs. The command-line flexibility and seamless workflow meant they could focus on building sites, not fixing hosting-related problems.

• Robust staging and backup systems for faster development
  Previously, staging environments were unreliable and backups had to be manually set up, increasing risk and slowing down projects. With Kinsta’s fully integrated staging environment and backup solutions, Itineris now enjoys a streamlined development process without these inefficiencies.

  

  
  Key benefits:

  • One-click staging environments allow developers to test changes before deployment.

  • Automatic daily backups with manual and downloadable backup options for added flexibility.

  • Instant site restoration to quickly roll back changes if needed.

    Staging environments, automated backups, and a robust infrastructure were essential for streamlining our workflows and enhancing site performance.

This allowed Itineris to test and implement new features with confidence and without causing disruptions to existing systems.

• 24/7 expert support for seamless operations
  With their previous host, slow response times and ineffective support often left Itineris with troubleshooting issues. Kinsta’s 24/7/365 support has completely changed this by providing immediate access to WordPress and server experts whenever needed.

  Key benefits:

  •  100% WordPress-specialized support team available via live chat 24/7.

  • Proactive monitoring with 720 daily uptime checks per site.

Instead of losing valuable time troubleshooting server issues, Itineris now receives quick and effective resolutions from hosting experts which are valuable in keeping client projects on track.

• A hosting partner that supports future growth
  By choosing Kinsta, Itineris aligned with a hosting provider built for enterprise expansion. Instead of juggling infrastructure challenges, they could now scale their services, take on larger projects, and push the boundaries of what they offer.

  We also realized that our rapid growth required a hosting partner capable of delivering high performance and proactive support.

With a foundation of reliable infrastructure, seamless developer tools, and expert support, Kinsta became more than just a hosting provider—it became a strategic partner in Itineris’ mission to deliver cutting-edge, enterprise WordPress solutions.

The result

By switching to Kinsta’s Enterprise Hosting for WordPress, Itineris gained the scalability, speed, and reliability needed to deliver better results for clients, take on larger projects, and scale with confidence.

“Kinsta has changed the way we deliver websites and digital solutions by offering the reliability, scalability, and performance our enterprise clients need. We can now concentrate on innovating and growing instead of fixing technical problems.”

1. Measurable ROI: faster load times and improved SEO

Migrating client sites to Kinsta resulted in immediate performance improvements, including faster load times, lower bounce rates, and stronger search visibility.

• One client saw a 32% drop in bounce rate after migration.

• Another experienced a 39% increase in organic traffic thanks to improved site speed.
  These gains helped clients retain more visitors, improve conversions, and strengthen their digital presence.

Our partnership with Kinsta is a key part of our growth strategy. As we expand our client base and tackle bigger projects, Kinsta’s ongoing advances in hosting technology will help us keep up with industry demands.

2. Unmatched reliability and scalability for high-traffic sites

Kinsta’s auto-scaling infrastructure provided the stability needed to handle high-traffic sites with ease. When FRP Advisory launched its website rebrand, Kinsta absorbed a surge in visitors without downtime or performance issues.

Kinsta exceeded our expectations during a high-traffic website rebrand for FRP Advisory, effortlessly handling a surge in site visits without any downtime.

With consistent uptime and seamless scalability, Itineris can confidently take on complex, high-stakes enterprise projects without infrastructure constraints.

3. Streamlined workflows and faster project delivery

With 24/7 expert support, automated backups, and staging environments, Kinsta simplified Itineris’ development and deployment processes.

• Troubleshooting time was significantly reduced.

• Deployments became faster and more efficient.

• Overall project delivery timelines improved.

Kinsta’s 24/7 support and proactive issue resolution have streamlined our workflows, cutting downtime significantly.

With less time spent on infrastructure management, Itineris can scale services, speed up delivery, and focus on innovation instead of maintenance.

4. Data-driven optimization for continuous improvement

Kinsta’s advanced analytics tools gave Itineris deeper insights into site performance, traffic trends, and resource usage.

• Real-time data enabled proactive optimizations.

• SEO strategies were refined based on performance trends.

• Clients received clear, data-backed recommendations for better results.

Detailed analytics tools provide actionable insights, helping us continuously improve site performance.

By leveraging data-driven decision-making, Itineris ensures every site runs at peak efficiency, delivering measurable value to clients.

Kinsta: a scalable hosting solution for long-term growth

This partnership has strengthened our ability to handle complex, large-scale projects, aligning perfectly with our goal of becoming the go-to digital agency for enterprise-level WordPress solutions.

With Kinsta managing infrastructure, security, and performance, Itineris can focus on strategy, research, and delivering top-tier digital experiences. Instead of being limited by technical roadblocks, they now have the freedom to scale their services without compromise and take on larger, enterprise-level clients.