A common misconception about web hosting is that it is an expense for agencies and website owners. However, the truth is quite different. Choosing premium hosting is a real investment, rather than a passive item for an agency or online business.
Kinsta hosting is a perfect fit for this, as it provides powerful WordPress development and maintenance tools, many automation features, and top-notch technical support. These features and tools make managing WordPress sites easy, allowing agencies and businesses to allocate fewer resources to tedious maintenance tasks, such as updates and backups. This frees up time for them to focus on their core business and the success of their clients.
Kinsta hosting is also an investment for another reason. Agencies, independent professionals, and tech content creators can monetize their hosting plans by reselling Kinsta hosting, creating a steady source of passive income that can fuel their success and growth.
Let’s explore the different ways to make Kinsta hosting a real bargain.
Strategy 1: Resell Kinsta hosting
In hosting reselling, you purchase resources and services from a hosting provider and then resell them in smaller, customized packages to your customers. Often, the reseller combines basic hosting with their own services to create a more complete and personalized final product/service.
Hosting reselling is suitable for a variety of online businesses. These range from digital agencies and web designers to front-end developers and IT consultants. Hosting reselling is also popular among hosting companies that do not want to invest in their own infrastructure, such as servers, data centers, and hardware. These businesses rely on providers that already have their own established infrastructure in place.
There are several noteworthy advantages for those who choose to resell hosting.
First and foremost, a hosting reselling strategy does not require significant initial investments. Resellers do not need to purchase or manage their own servers or hardware infrastructure. There is also less need for staff with technical hardware and system management skills.
Hosting reselling has the potential to generate considerable income by charging customers more than the average cost of individual plans.
Additionally, resellers can include services such as website design and maintenance for their customers. This approach is ideal for agencies and freelancers looking to transition from project-based work with inconsistent and unpredictable income to a regular subscription service with a predictable and consistent monthly fee.
Reselling hosting allows agencies and freelancers to focus on their customers’ specific needs, providing highly personalized support and marketing services while delegating the challenging tasks of infrastructure maintenance, uptime monitoring, security checks, and more to the hosting provider.
Reselling hosting is particularly advantageous for Kinsta customers because Kinsta provides a comprehensive hosting service package. Those who sign up for a Kinsta hosting plan are getting much more than just hosting, as the package includes a variety of additional tools, features, and services that streamline site management.
Kinsta customers get all of the following included in their hosting plan: Cloudflare Enterprise CDN with 300+ PoPs worldwide, Cloudflare WAF, Edge Caching, automatic daily backups, automatic WordPress updates, a native API for integration with third-party services, award-winning premium support, an APM tool developed in-house, and much more. All of these features are included in all hosting plans, starting with single-site plans.
Additionally, customers with more specific requirements can upgrade their service package with a variety of add-ons, including Kinsta Automatic Updates, Premium Staging environments, external backups, enhanced PHP performance, and much more.
Our agency and developer clients adopt different approaches to reselling.
The typical approach is to keep your clients’ sites in your company account and charge them for hosting.
The average cost of each site added to an Agency plan is lower than the cost that a customer would incur when buying a standard plan. For example, the price of a Single 35k annual plan is $30 per month. For an agency with an Agency 60 plan costing $563 per month, however, the average cost of each site decreases.
Average Total Cost (ATC) = Total cost/Number of sites = $563/n
If you have 40 sites on your agency account, the ATC is around $14 per month. However, if you have 60 sites, the average cost per site is around $9.38 per month. By reselling hosting at a monthly cost of $35 per site, the agency makes a profit of over $25 per site.
In addition to the hosting itself, the agency may add extra services, such as backup management, site updates (core, plugins, and themes), uptime monitoring, security checks, performance monitoring, and technical support.
Creating a website or web app is no longer enough to succeed in modern markets. By becoming a hosting reseller, you can optimize your efforts and work on a larger scale with multiple clients. Advantages include customer loyalty, constant and predictable cash flows, the ability to evaluate investments in advance, and plan for long-term growth.
Therefore, reselling hosting may become a key factor in the success and growth of your business.
Strategy 2: Generate a recurring revenue with the Kinsta Affiliate Program
Another way to generate income is to resell Kinsta hosting through the Kinsta Affiliate Program. You don’t need to be an agency to sign up. Freelance web developers/designers and YouTubers are all welcome to join one of the most lucrative affiliate programs in the industry.
Our affiliates earn double commission for each referred customer:
- A one-time commission between $50 and $500
- A monthly recurring commission of 10%
Affiliates receive a recurring monthly commission for as long as the referred customer remains with us. Furthermore, the commission is proportional to the customer’s plan cost. This means that, as the customer’s business grows and their plan scales, the commission grows accordingly.
Is it really that convenient?
Yes! The numbers confirm it. Kinsta’s customer churn rate is less than 4%. This means that, once a customer joins Kinsta, they remain with us for the long term. This enables our affiliates to generate a growing passive income that they can rely on.
Our customers are loyal to us because we offer them a highly performant platform, robust security, and SLA-guaranteed uptime. According to independent reviews from our customers, this combination of features makes Kinsta the world’s most trusted WordPress hosting provider on G2.
Signing up for the Kinsta affiliate program is easy. Fill out the affiliate form. After that, a member of our team will review your application. Once approved, you will have access to the affiliate dashboard, where you will find your unique ID to use in your affiliate links.
In the affiliate dashboard, you will also find promotional resources and promo material for your affiliate website or YouTube channel.
Once you start referring customers, you will be able to access an overview of your referrals and payments via the affiliate dashboard.
Our affiliate program is open to anyone, including agencies, developers, web designers, technology solution providers, and content creators. Each player can enjoy unique advantages by becoming a member of Kinsta’s affiliate program.
Agencies
All marketing agencies, including Kinsta clients, are eligible to join our affiliate program and earn money by recommending our hosting services to their client base.
This program offers extra perks for agencies that have referred clients to Kinsta, including training, sales and support resources, co-marketing opportunities, lead referrals, and partner recognition.
Agencies subscribe to our affiliate program to generate a growing passive income, and they achieve this in several ways. The approach you take will depend on your business model and customer management strategy.
One option is to send your affiliate link to your client and invite them to sign up via that link while highlighting Kinsta’s powerful features, as Mike Andreasen from WP Bullet does.
Another example of an effective approach is from Louis Jodon de Villeroché of Topicimes agency, who successfully made Kinsta a standard in Topicimes proposals, showcasing the MyKinsta dashboard and performance for a more visual impact.
As an alternative, you can create your client’s website within your company account in MyKinsta and then transfer the ownership of the new site via the Site Transfer Tool, ensuring you include your affiliate ID in the transfer form.
Many agencies take advantage of the opportunity to increase their affiliate commissions by recommending Kinsta directly on their websites or in their recommended tools and services sections, using an affiliate link. As an example, Torro Media has been a trusted Kinsta affiliate and agency partner, openly recommending Kinsta to both their readers and clients.
However, you are not limited to a single approach. As an agency, you can adopt a hybrid model that combines different strategies, keeping some client sites in your account while offering white-label hosting and transferring others to the client’s account, and benefit from Kinsta’s Affiliate Program commissions. The approach you take will depend on the type of audience you are targeting, the resource requirements of their site, and whether the client wishes to retain ownership of the account.
YouTubers and other technical content creators
Suppose you have a popular YouTube channel or blog where you regularly share video or text guides and tutorials with your audience. In that case, you can create content that promotes and/or recommends Kinsta’s hosting services to your followers.
When someone clicks on an affiliate link on your site or channel, our systems record your affiliate ID in a 60-day tracking cookie. This means that even if they sign up for a Kinsta account at a later date, you will still be credited for any sale made via your affiliate link.
Freelance web designers and developers
Our affiliate program enables independent WordPress professionals to generate passive, recurring income by referring clients to Kinsta.
Many web developers and designers build new sites in their Kinsta accounts and then transfer them to their clients using our site transfer tool and affiliate ID.
Others do not have a Kinsta plan themselves, but they are Company developers on their clients’ Company accounts. Their strategy is simple: they refer a new client to Kinsta and then ask that client to invite them as a Company developer.
This enables developers and web designers to focus on designing and building the site while ensuring that ownership and control remain with the business owner.
MyKinsta’s multi-user capabilities make this possible by offering granular access control and highly detailed site portfolio management strategies.
To find out more about the Kinsta Affiliate Program, please read the program overview, our documentation, and Affiliate FAQs.
Strategy 3: Join the Kinsta Agency Partner Program
Kinsta has designed a partnership program tailored for digital agencies looking to grow more efficiently. In addition to our premium hosting service, agencies that join the program can earn lifetime commissions for referred customers and qualified leads, as well as receive dedicated co-marketing support.
What does the program offer?
First and foremost, our Agency Partner Program enables you to monetize your hosting service by earning affiliate commissions for the duration of your referred customers’ plans. All participants in the Agency Partner Program are invited to join the Kinsta Affiliate Program. This enables them to diversify their hosting strategy and provides an additional passive income.
It is designed to help agencies grow faster by allowing them to focus on their core tasks, such as creating and launching new projects, as well as managing and maintaining WordPress sites.
The program provides agencies with greater exposure through Kinsta’s Agency Directory and offers co-marketing opportunities, including webinars, podcasts, white papers, and events. It also offers lead exchange and training on Kinsta products and services.
Our Agency Partner Program comes with the following benefits:
- Training: You will receive targeted training on performance, security, and the best practices for managing WordPress websites.
- Sales and support resources: Presentations, comparison guides, and privileged access to our award-winning WordPress expert support.
- Co-marketing initiatives: Webinars, social media campaigns, and collaborative interviews.
- Lifetime affiliate commissions: Partner agencies are invited to join our remunerative Affiliate Program.
- Partner recognition: The program offers recognition in the form of badges, listings, and visibility opportunities.
Our partnership program features three partnership levels, which vary depending on the size of the agency’s plan: Entry, Select, and Elite.
Our Entry partners will benefit from a badge that reassures their customers they can rely on Kinsta to host their website.
Our Select partners will have access to the Agency Directory, co-marketing opportunities, and lead referrals. This means that, when clients ask us for advice on services beyond our own offerings, we are happy to recommend one of our partner agencies to meet their needs.
Our Elite partners will also have a dedicated partner manager and get early access to Kinsta features.
If you would like to learn more, reach out to our Partnerships team by completing the form on this page.
Summary
With Kinsta’s managed WordPress hosting, your agency will benefit from a range of automated features, including daily automatic backups with one-click restore, automatic Kinsta updates, the Kinsta API, a performance monitoring tool, uptime monitoring, malware scanning, and a free hack-fix guarantee.
If something goes wrong, our expert support team will respond within two minutes, 24 hours a day, 365 days a year. These features have all been designed to make managing WordPress sites as easy and fast as possible, enabling you to manage dozens or even hundreds of sites with minimal effort.
These features make Kinsta hosting an excellent resale opportunity for agencies of all sizes, as well as for developers, designers, and content creators.
So what are you waiting for? Start reselling Kinsta hosting today!
Carlo is a passionate lover of webdesign and front-end development. He has been playing with WordPress for more than 20 years, also in collaboration with Italian and European universities and educational institutions. He has written hundreds of articles and guides about WordPress, published both on Italian and international websites, as well as on printed magazines. You can find him on LinkedIn.
