Add as a preferred source on Google
Black Friday season creates buzz every year; shoppers hunt for the best deals, and affiliates are leveling up their marketing game.
During Kinsta’s 2025 Black Friday campaign, sales-led deals achieved a 34% higher win rate than the yearly average. This highlights the opportunity Black Friday and Cyber Monday offer affiliates and why preparing your promotions early can improve affiliate conversions.
It’s easy to get lost in a maze of special offers, and hard to find the real value behind limited-time deals. We’ve collected our best tips and practices to help you become a trusted advisor for your clients and followers, navigate the best offers, and support your revenue stream.
Publish your Black Friday content early
Black Friday might be in late November, but that doesn’t mean you should wait to start promoting or reviewing affiliate offers.
Many shoppers research products and services way before the big day. By publishing your content early, you have a much better chance of reaching them while they’re still deciding what to buy or looking for specific offers.
If you’re relying on organic traffic, getting a head start matters even more.
Search engines need time to discover and index new pages. Publishing a few weeks before Black Friday gives your content more time to appear in search results.
Create a Black Friday deal page
One way to prepare is to create a dedicated Black Friday deals page with products you use or that are relevant to your audience.
If you’re an agency or developer, you could publish a similar page that’s relevant to your clients, or feature promo offers for the tools you actually use in your clients’ stack. For example, if you run a WordPress blog, you could publish a roundup of hosting providers, themes, plugins, and other WordPress-related tools offering Black Friday promotions.
Take a look at the Woorise Black Friday SaaS deals roundup. They brought together over 60 offers, including Kinsta’s, with product descriptions, promo details, offer dates, and links. It’s a useful example of how you can feature several offers without the need to create individual pages for each promo.
You can also focus on only specific tools or services.
Ultimate Blocks had a dedicated landing page for Black Friday hosting deals, ranking Kinsta as #1.
Create dedicated promo pages for services or products with high commissions
Some products deserve extra attention during Black Friday. Maybe they’re popular with your audience, offer great value, or come with higher commissions or recurring earnings that would benefit you big.
Instead of mentioning these products only in a deal roundup, consider dedicated pages where you go into more detail on why the deal is worth it and the specs you get from the product. This gives you more room to highlight their benefits and explain the offer.
Take a look at WPBlogger’s take on Kinsta’s 2025 Black Friday offer. It’s a dedicated landing page that focuses solely on Kinsta. It gives readers information about the promotion, plus product pros and other details to help them decide.
This method lets you target more specific searches like “Kinsta Black Friday offer,” for example.
It’s especially worth considering for affiliate programs that offer recurring commissions, like Kinsta’s. A qualifying referral during Black Friday could continue generating earnings beyond the promotional period.
Whichever method you choose, don’t wait until Black Friday to publish your content.
Here are a few SEO tips:
- Publish during the waitlist period. Pages need a few weeks to get indexed before searches peak in late November.
- Put the year in the title, not the URL. Use “2026” in the headline but a slug like /kinsta-black-friday/, so the same page keeps its rankings when you update it next year.
- Don’t be put off by zero-volume 2026 keywords. Ahrefs averages volume over 12 months, so year-specific searches look tiny until November. The 2024 variants still show 60–150 searches a month for that reason.
- Cover Cyber Monday on the same page. It extends the page’s useful life by several days at no extra cost.
- Low-volume keywords are still worth targeting. They face little competition, and the same content performs in email, social, and AI tools.
Some brands even give affiliates a head start. For example, Kinsta’s 2026 Black Friday campaign includes a waitlist before the offer is revealed on November 9.
Combined with Kinsta’s 60-day affiliate cookie, this gives you a chance to start attracting shoppers early and potentially earn lifetime commissions on eligible purchases.
Get creative with your Black Friday promotions
Black Friday and Cyber Monday are some of the busiest days of the year. And while blog posts, comparison articles, newsletters, or your social media are a great way to reach your audience or new ones, they’re not your only option.
Create a free Black Friday tool
If you have a website, why not give your audience something useful to help them decide?
With AI coding tools, you could create a simple offer comparison tool or an interactive calculator. For example, you could build a hosting comparison tool that lets visitors compare discounted and regular prices, key features, and potential savings.
Or create a calculator that helps users estimate how much they could save by switching providers during Black Friday.
Just make sure your comparisons are accurate and up to date, that they include your affiliate links, and that you disclose the affiliate relationship.
The goal is to help your audience make an informed decision while giving them an easy way to explore relevant offers and services.
Promote Black Friday deals to your existing audience
You don’t need to build an entirely new audience to take advantage of Black Friday offers.
If you already have a blog, a newsletter, a YouTube channel, or a social media following, you’ve got a head start. The people who follow your content are already interested in your recommendations.
Update your existing content
Start with the content that is already bringing visitors to your website.
Have a Kinsta review, a tutorial, or a comparison article?! Consider adding a Black Friday section where you lay out the details of the offer. You should also take advantage of the visual assets the brand is normally preparing for affiliates.
Typically, brands publish their discounts closer to Black Friday. However, you don’t necessarily need the discount in advance to start the promotion. Some brands, like Kinsta, open Black Friday waitlist before revealing the actual offer.
You can introduce the upcoming promotion, link to the waitlist using your affiliate link, and update the article once the offer is announced.
Include Black Friday deals in your newsletter
Email newsletters are another way to spread the word about Black Friday offers while earning affiliate commissions.
Instead of sending a dedicated newsletter for each offer, create one that includes multiple Black Friday offers from various WordPress plugins, themes, and services.
You can also opt to include a few selected Black Friday offers in your regular newsletters.
For example, WPLift featured Kinsta’s offer alongside other WordPress products in their 2025 Black Friday newsletter with a product description and the offer itself.
It’s a simple method that other affiliate marketers can replicate if they have an existing audience.
You can take a similar approach by:
- Sending an early reminder: Let subscribers know which brands are preparing Black Friday promotions and share any available waitlists.
- Highlighting relevant deals: Feature products your audience is likely to find useful, with a brief explanation of why they’re worth considering.
- Sharing a final reminder: Give subscribers a chance to revisit the deals before they expire.
You can also repurpose the same recommendations for social media, community posts, or even YouTube descriptions.
Get inspired by POSIMYTH’s YouTube video from 2024, where they list a few Black Friday deals that are highly relevant for their audience.
Remember, you don’t need to promote every single deal available. Pick a few that genuinely match your audience or their interests to increase your chances of affiliate conversion.
Highlight Kinsta’s value
You don’t need to know Kinsta’s Black Friday offer to start promoting.
While the waitlist is open, focus on what makes Kinsta worth considering.
If your audience includes WordPress businesses, you could highlight managed hosting, performance, security, and 24/7 expert support. If you’re targeting developers or agencies, focus on features that make managing websites and client projects easier.
You can also share your own experience with Kinsta, publish a comparison with other hosting providers, or even highlight customer testimonials, case studies, or real examples.
The idea is to give your audience a reason to consider Kinsta beyond the Black Friday discount. This way, when you reveal the offer on November 9, potential customers will already understand what Kinsta offers and why it fits their needs.
November 9: Update your promotions when the offer goes live
November 9 marks the next stage of Kinsta’s Black Friday campaign. With the offer now revealed, it’s time to switch from promoting the waitlist to the confirmed deal with your audience.
Make sure the readers understand what’s included in the offer, who qualifies, and how to take advantage of the promotion.
Update your content with the actual Black Friday discounts
Replace any “coming soon” or waitlist messaging with the actual promotion details, including discount, eligibility, and offer deadline.
Kinsta’s 60-day affiliate cookie lets you start referring visitors before the offer goes live. If those visitors make an eligible purchase within the attribution window, you may still earn a commission, subject to the program’s tracking rules.
The longer you promote, the more likely you are to reach a wider audience.
Here are a few things worth checking:
- Headlines and CTAs: Replace waitlist messaging with a clear description of the offer and a direct link to it.
- Promotion details: Verify the discount, eligible plans, any restrictions, and the offer’s expiration date before publishing.
- Existing content: Update relevant product reviews, comparisons, and deals roundups so visitors see consistent information.
- Affiliate links: Make sure your tracking links work and direct visitors to the appropriate page.
- Affiliate disclosures: Clearly disclose your affiliate relationships so readers know you may earn a commission from qualifying purchases.
Announce the offer across your channels
Once the offer is live, let your audience know.
If you already mentioned upcoming deals in your newsletter, this is a great opportunity to follow up with your audience and subscribers.
But don’t focus on the discount alone. Make sure to include a short description of the benefits your audience would get from the tool or service.
Giving your audience a reason to consider this product beyond the offer itself can help them make an informed decision.
Tech Jeny shared their article on LinkedIn to ensure a wider audience reach.
Track your affiliate campaign performance
Once your promotions are live, keep an eye on their performance. Use your affiliate dashboard to monitor clicks, referrals, and conversions. Check your analytics to review which pages and channels are driving traffic and which keywords are ranking.
These insights can help you identify what’s working and what to optimize or cut.
Recommend relevant deals to your clients
If you’re a freelancer, developer, or an agency owner, Black Friday can be a great opportunity to help your clients switch to better tools or services they need.
Think about the products or services you already recommend when building and maintaining sites.
Could your clients benefit from a hosting upgrade?
Put together a short list of recommended Black Friday offers and share them with clients who might benefit. For example, an agency managing WordPress websites could recommend a relevant Kinsta hosting promotion to clients considering a move to managed hosting.
It’s a way to provide additional value to your clients while potentially earning affiliate commissions from eligible referrals.
The key is to recommend products that genuinely meet their needs, not just because they’re discounted.
Give your audience a useful final reminder
Black Friday may be ending soon, but you still have a chance to reach shoppers who haven’t purchased yet.
Some shoppers wait until the last minute, especially when they’re comparing several offers.
Consider a dedicated newsletter or email campaign highlighting closing deals that can motivate undecided users to make their final purchase:
- Highlight your top picks: Focus on a few deals that are especially relevant to your audience.
- Help shoppers compare options: Link to your existing reviews or comparison articles so they can evaluate the products before buying.
- Share the deadline: Clearly state when each offer expires, including the time zone, and check whether it extends through Cyber Monday.
Make your Black Friday pay off beyond the sale
The end of Black Friday doesn’t have to mean the end of your affiliate earning opportunities.
If you’ve created dedicated Black Friday pages, keep them published and update them for next year’s campaigns. Keep the URLs consistent, remove expired offers, and refresh the content with new promotion details each year. That way, you can build on top of the content you already have instead of starting from scratch.
It’s also important to review performance. Which articles, recommendations, and channels generated interest and brought you the highest conversions?
If you’re promoting affiliate products with lifetime commissions like Kinsta, a single conversion can generate revenue for years.
These insights can help you prepare and optimize for the upcoming Black Friday or Cyber Monday events.
Final thoughts: Focus on long-term value
Ultimately, the goal is to promote deals that extend beyond Black Friday.
Focus on long-term value, not short-term gains; instead of pushing huge discounts, recommend products and tools that serve your audience long term. Help them choose services wisely and consider:
- Transparent pricing: Are there unexpected renewal fees or hidden costs once the promotion ends? Is the product’s pricing structure supportive of growth and scalability?
- Features included: Does the plan include everything they need, or will essential features cost extra?
- Easy onboarding: Does the provider offer help getting started, such as free website migrations?
- Reliable support: Will customers have access to helpful support after they’ve made their purchase?
- Long-term suitability: Will the product continue meeting their needs as their website or business grows?
The biggest discount isn’t always the best deal. Helping your audience and clients choose the products that’ll benefit them most builds trust in your recommendations and gives them a reason to return.
Ready to start your Black Friday promotion? Download our free Black Friday affiliate checklist to plan your campaigns, stay on top of the important dates, and make the most of the season. You can also explore Kinsta’s Affiliate Academy for more resources or our affiliate success stories to help you grow your affiliate conversions.
Florina is passionate about helping Kinsta affiliates grow. She plans strategies, looks for new opportunities, and empowers affiliates throughout their journey with support and collaboration.
