Adapting Social is a full-service digital marketing agency that started with a simple dream and a big mission: to help businesses grow and thrive online with multi-channel marketing strategies.
“We’ve made it our mission to be the best in the business. We use our in-depth knowledge of the industry and cutting-edge AI tools to guarantee our clients get the top-notch service they deserve.”
In over 16 years, they remain dedicated to their mission. Adapting Social’s team of experts has increased revenue, search engine visibility, website traffic, brand identity, and social media following for thousands of brands and businesses.
“Our team of design and marketing experts urgently implement our strategies for you so you can focus on your business, while we focus on building a brand your target market will remember. We help our clients become the next and best versions of themselves.”
But even the best agencies face challenges. For Adapting Social, those challenges came from their previous web hosting providers. Their client sites were plagued by recurring downtime, slow-loading pages, and security vulnerabilities.
In our conversation with Christopher Iafelice, Chief Operating Officer at Adapting Social, he shares how Kinsta’s Managed WordPress Hosting solved these issues and how it empowered them to deliver even better results for their clients.
Get inspired by their success story and see what Kinsta can do for you!
Snapshot
- Industry: Digital marketing and design Agency
- Business size: 50 employees
The problem
Adapting Social worked with several hosting providers before discovering Kinsta.
Prior to discovering Kinsta, we’d worked with a few different hosting providers, including GoDaddy, BlueHost, and Network Solutions.
Unfortunately, Adapting Social kept running into problems that made it difficult for them to provide their customers with the smooth online experience they deserved.
We had to do something. We were constantly dealing with website downtime, which meant lost traffic and potential lost revenue for our clients.
- Frequent downtime is the #1 problem: Recurring downtime was the most frustrating issue for the Adapting Social team. The worst part? These outages were often unpredictable and long.
“It was disheartening to witness the frustration of our clients as their websites were repeatedly taken offline. This undermines their trust in us and hinders their ability to reach their business goals.”
- Vulnerable client sites: The security vulnerabilities in these hosting platforms left client websites exposed to potential attacks.
“We were reluctant to host client websites on these platforms because of their unreliable performance and potential negative impact on our reputation. We realized that we weren’t just having trouble ourselves but also that, because of all these limitations, we couldn’t provide the best service to our clients.”
- Complex site management with no server control: “On another note, not being able to control where our servers were and having no way to oversee all our client websites at once just made things more complicated.”
Staying wasn’t an option anymore as these website issues were hurting their bottom line. So Adapting Social’s Creative Director, Caitlin Morris, led the search for a better solution.
“Caitlin and I did a lot of research and evaluated many hosting providers. We were looking for a solution that would meet the needs of both our clients and our team.”
“We needed a hosting solution that matched our commitment to excellence and gave us the confidence to offer hosting services to our clients. One that was reliable, performed well, and kept our clients’ websites safe and secure. That’s when we discovered Kinsta.“
The solution
Adapting Social’s search for a reliable hosting provider led them to Kinsta, a platform that quickly proved to be the ideal solution for their needs.
Kinsta really stood out for us because of its great features that make it easier to manage websites and make our workflows more efficient.
Key features and their impact
- Free staging environment: Each WordPress install at Kinsta can have its own free WordPress staging environment, completely separate from the live production site.
“The fully-powered staging environments let us safely test updates and changes before deploying them to live sites, which helps us avoid errors or downtime.”
- One-click backups: Kinsta provides daily automatic WordPress backups, as well as system-generated backups for all user sites, including Adapting Social’s websites. These backups, along with each site’s manual backups, are available as restore points in MyKinsta.
“One-click backup creation and restoration gave us peace of mind knowing that we could easily revert to a previous state if needed.”
- MyKinsta dashboard: MyKinsta is an integrated, single intuitive dashboard for deploying, hosting, and managing all Kinsta-hosted web projects. It saved Adapting Social the time and effort of managing plugins, themes, and user access directly from one place.
“Being able to update plugins and themes directly within the MyKinsta dashboard saved us a lot of time and effort. Another great thing about MyKinsta is that you can add as many users as you want and control what each one can access. This helped us work better with our clients.”
- Global CDN and free SSL: Kinsta partnered with Cloudflare, an HTTP/2 and IPv6-enabled content delivery network with 200+ locations, to turbocharge all its assets and media around the globe.
“Kinsta CDN was a total game-changer for us. It allowed us to optimize website delivery based on visitor location, which improved load times and the overall user experience.”
“We also loved that Kinsta offers free SSL certificates with automatic renewals. This kept our clients’ websites secure without them having to worry about it.”
With these new features, Adapting Social can now offer clients a more reliable, secure, and efficient service thanks to more powerful and feature-rich managed WordPress hosting.
The results
Since partnering with Kinsta, Adapting Social has achieved remarkable improvements across various aspects of its business.
Kinsta really impressed me… We’ve successfully moved over 50 client sites to Kinsta, and we’ve retained them all — which we think says a lot about how reliable and high-performing the platform really is.
“The migration was completed flawlessly, and the client’s website saw an immediate improvement in performance, reliability, SEO, and security.”
“We’ve even integrated Kinsta into our standard service offerings because we know we can rely on them to help our clients make a big impact. We’re not just saying these results are good—we’ve got the data to back it up.”
Greater engagement with 33% faster page load times
When Adapting Social saw their average page load time drop from 4.2 seconds to just 2.8 seconds, it was a huge win. That’s a 33% improvement in site speed!
And those seconds resulted in reduced bounce rates, which made all the difference. This ultimately has a big impact on user retention and overall site success. More visitors are staying on their clients’ sites longer, exploring their content, and engaging with it.
“Since moving to Kinsta, we’ve seen some big improvements across our websites, operations, and user experience. Our client sites now load much faster, which has led to lower bounce rates, more engagement, and better search engine rankings.“
And it doesn’t stop there. “Best of all, we’ve completely eliminated downtime incidents, so our client sites are always up and running.”
Up to 767% increase in search engine traffic for a client site
With much faster websites, the SEO of their client sites saw notable boosts. One client of Adapting Social had a 767% increase in search engine traffic, with search engine ranking increasing from page 9 to page 1.
When Google sees a fast, well-performing site, it tends to reward it with higher search rankings, which is important for attracting new visitors.
“By offering a high-performance hosting environment, we make sure that our clients’ websites make a great first impression and engage their target audience effectively.”
And this fits right in with Adapting Social’s goal of providing tailored digital marketing experiences that deliver results.
250 hours saved annually with streamlined site maintenance
With the MyKinsta dashboard and tools, Adapting Social cut their weekly maintenance from 15 hours to just under 10.
This 5-hour reduction adds up to over 250 hours a year—equivalent to about six full workweeks for the team. Adapting Social now has extra time to innovate, tackle new projects, and strengthen client relationships, driving faster growth and delivering even greater value to its clients.
“We’ve made some big changes to our internal processes to make our operations more efficient. Kinsta’s dashboard and tools have made it easier for us to manage our websites, so we can focus more on what’s important.
By freeing up the team’s time, Adapting Social can now respond more quickly to customer needs which allows them to better serve their clients.
“Kinsta gives us the tools we need to deliver better results for our clients, and we’re excited to leverage more of their features. With tools like Application Performance Monitoring (APM) and Edge Caching, we’re set to make our websites even faster and more efficient.”
Looking ahead, Adapting Social is excited to explore Kinsta’s multisite capabilities. This will help them manage complex website networks and push the boundaries of what’s possible as a full-service digital marketing agency.
10% growth in monthly leads and sales
When your site runs smoother and faster, great things follow. For Adapting Social, this translated into a 10% boost in monthly leads and sales for their clients after moving to Kinsta.
“The results speak for themselves: a 10% increase in leads and sales for our clients and a 98% client satisfaction rate, which shows how powerful Kinsta’s platform is and how committed we are to excellence.”
The difference is clear: with Kinsta’s Managed WordPress Hosting and its easy-to-use dashboard, clients feel more in control of their websites.
“We know that a better user experience helps our clients, too. Kinsta’s user-friendly interface and great features let our clients take more control of their websites, which makes them feel more in charge and more involved. That’s where the satisfaction comes from.”
Christopher also adds, “But these numbers don’t tell the whole story. Our clients are also really happy with the extra security and backup processes Kinsta provides.“
Kinsta fuels Adapting Social’s growth
For Adapting Social, Kinsta not only solved their problems with its previous web host, but it also became a driving force behind their overall growth and success.
As COO Christopher puts it, the impact of Kinsta has been remarkable.
“Since we teamed up with Kinsta, Adapting Social has hit some pretty impressive milestones… I’m really proud of how successful we’ve been together, and I’m excited to see how our partnership with Kinsta will continue to drive our growth and innovation in the years to come.”
By choosing Kinsta, Adapting Socials overcame critical issues like frequent downtime and slow client sites hurting their agency’s bottom line and reputation. The team also saw impressive results, including a 33% drop in page load times, a 700%+ traffic boost, and a 95% client satisfaction rate.
Kinsta is a game-changer for us. Their platform fixed all our old hosting problems and gave us the tools and support to really grow our web department. With Kinsta as our trusted partner, we’ve been able to streamline our operations, improve website performance, and exceed client expectations.
