LightBlack Solutions delivers 10x faster sites and higher Google PageSpeed rankings

LightBlack Solutions was founded in 2008 to meet the need for reliable web technology services in Cyprus and the Middle East. Their core mission is to serve clients as a one-stop shop for websites and ecommerce projects.

LightBlack Solutions has reached several milestones over the years. From developing its first SaaS system in 2011, expanding its services to help clients with Digital Marketing, scoring two golds at the Cyprus Digital Marketing Awards, to acquiring a mobile app development company called WithinDigits.

With a constantly growing team, LightBlack Solutions continues to be a renowned provider, serving businesses to help build solid software foundations, memorable web projects and create brand awareness.

Andreas Hadjigeorgiou, Managing Director at LightBlack Solutions, explains how Kinsta empowered his agency in scaling its website operations, improving site speed, and expanding its business.

Snapshot

• Industry:Web design, Development and Digital Marketing
  
• Business size: 15 team members

The Problem

Pricing changes and unstable servers

Before Kinsta, LightBlack’s team struggled to find a web host that offered a platform with high standards for quality of service and premium support.

GoDaddy was one of the web hosts he used for his sites but was not satisfied overall. They felt that the price hikes were not in line with the level of service the company provided.

Andreas recalls: “We seemed to face constant price increases and declining quality; the servers were unstable, and there was virtually no support.”

Performance issues and lack of tech specifications

LightBlack’s team also faced challenges when they hosted sites on SiteGround’s platform.

For a growing agency like LightBlack Solutions, making sure their sites run fast and smoothly at all times is crucial. Also, the need to accommodate customized setups is a common need for agencies managing client sites.

“The main issues were site speed and the limited technical configurations we could perform on the servers.”

The team wasn’t happy with the service they’d been getting from the last few hosting providers they’d tried out, so they decided to look for something better for LightBlack Solutions.

They wanted to ensure that they host sites on a platform that guarantees the highest level of security, technical support, and server speed.

The solution

Speed-optimized hosting environment

Speed is one of the non-negotiables for LightBlack Solutions. After switching to Kinsta, Andreas and his team saw immediate improvements on their client sites. This is because Kinsta offers a core infrastructure that helps clients improve their website speed without the need to implement extra measures or third-party services.

Google Cloud’s fastest C2 and C3D virtual machines are proven to bring huge performance increases (even up to 50%) to clients. Additional features like Early Hints, Edge Caching, or an extensive CDN network help speed up client sites further.

Expert technical support available  24/7/365

The lack of responsive support was one of the pain points for Andreas and it was crucial to his business operations to get instant troubleshooting assistance. Kinsta’s Technical Support team is ready to assist 24/7/365, and provide expert assistance with migrations, server error messages or even help addressing performance issues within just a few minutes.

When asked about what exceeded his expectations the most at Kinsta, LightBlack Solutions’ director highlighted Support and said: “Kinsta has consistently exceeded our expectations with their exceptional support response time and quality. Even outside office hours, their responses are immediate and on-point.”

Tech-savvy and secure infrastructure with scalable plans

With Kinsta’s one-click staging environment,  it’s now easier than ever for LightBlack’s developers to create and build sites. The platform also provides numerous development features to help accommodate more complex technical configurations or customize client sites.

The top three notable features that have significantly improved our operations are the migration service, dedicated resources for each domain, and the ability to upgrade without downtime.

Beyond the developer-friendly infrastructure and scalability, security is also critical for LightBlack Solutions’ daily operations. Andreas shares: “The security of our websites has been significantly bolstered, providing peace of mind for both us and our clients alike.”

Kinsta strives to help business owners like Andreas focus on growth by providing advanced security features out-of-the-box. These include the use of isolated container technology, hardware firewalls, uptime monitoring every 3 minutes, daily backups, DDoS protection, and a Malware Security Pledge.

The result

Enhanced UX with 10x faster sites and improved Google PageSpeed rankings

After moving projects to Kinsta, the team noticed a big improvement in website speed:

“Our websites are now performing at speeds that are ten times faster than before. Additionally, we have experienced improved Google PageSpeed rankings for both our own sites and those of our clients.”

LightBlack Solutions now have faster sites, which makes their workflow more efficient. This, in turn, improves client satisfaction which strengthens the company’s market position.

“This improvement in speed has also led to a greatly enhanced user experience, reflected in a reduced bounce rate.”

Andreas was so impressed by this performance boost that he started demonstrating site speed improvements with Kinsta to win clients:

We leveraged Kinsta’s unique offerings and successfully attracted prospective clients who were facing speed and technical issues by demonstrating the performance of their websites when hosted on Kinsta.

Streamlined website operations and business growth

Kinsta’s site management tools and expert support contributed to much more efficient workflows for LightBlack Solutions. They can now focus on growth without handling complex maintenance or support issues for their clients.

Kinsta has let us sell high-end hosting without an in-house team. This has helped us deliver projects faster and meet our long-term goals.

The conclusion

Choosing Kinsta as a web hosting partner has improved LightBlack Solutions’ web operations. LightBlack’s team has put its trust in Kinsta for numerous web projects. We’re proud to have contributed to LightBlack Solutions’ growth and success.