2024 has come and gone, leaving behind countless memorable stories and achievements. While every year brings its own set of challenges and milestones, 2024 has stood out as a year of growth and innovation for us at Kinsta — and for many of our customers around the globe.
This article highlights the achievements, innovations, and progress that made 2024 an unforgettable year for Kinsta.
First and foremost, we want to express our heartfelt gratitude to our amazing customers. Whether you run a single website, a WooCommerce store, an agency, an academic institution, or any other venture, thank you for trusting Kinsta to host your websites — the cornerstone of your business.
We also want to give a big shout-out to our readers, followers, and community. In 2024, we published hundreds of tutorials, connected with new audiences, and deepened our engagement with you all. Your feedback, ideas, and passion inspire us to keep pushing forward.
We’d like to thank our wonderful affiliate community, which has over 11,000 members; your role in spreading the word about Kinsta and helping us drive the web forward over the past year has been essential for our growth. We appreciate your commitment and hard work!
And, of course, none of this would be possible without our amazing Kinsta team. From our brilliant Engineering and Support heroes to our Sales, Product, and Marketing stars and everyone working behind the scenes — thank you for your dedication to Kinsta. You’ve truly shaped it into what it is today, and we couldn’t be here without you. 🥰
Now, with gratitude in our hearts, let’s jump into a selection of highlights, stats, and stories that made 2024 a year for the books. Are you ready? Let’s dive in!
Customer base and revenue growth
Our customer base and revenue continued growing at a healthy rate compared to the previous year, as represented in the charts below. Kinsta remains a financially stable and trustworthy company!
We are proud to empower over 120,000 businesses globally. Over the past year, our customers launched more than 39,000 new sites on our platform, reflecting an impressive 46.26% growth in customer base.
According to Nathan Bliss, Kinsta’s Chief Sales Officer:
I’m incredibly proud of the growth and success Kinsta has achieved this year. Our strong customer base and revenue growth are a testament to the hard work of our entire team and the loyalty of our customers. We’re committed to providing the best possible hosting experience for our customers, and I’m confident that we’ll continue to exceed expectations in the years to come.
I’d also like to personally thank our Sales team for their dedication and hard work in driving new customer acquisition and ensuring customer satisfaction. Their contributions have been instrumental in our success this year.
Looking ahead to 2025, I’m excited to see how we can continue to innovate and provide even more value to our customers. We have some exciting plans in store, so stay tuned!
Data volume handled by Kinsta in 2024
As Kinsta continued to grow in 2024, so did the sheer scale of data we managed across our infrastructure. From billions of HTTP requests to petabytes of cached and delivered data, here’s a closer look at the impressive numbers that showcase the power and reliability of our platform:
- 80+ billion HTTP requests were served through Kinsta’s servers.
- 3.6+ petabytes of data served by Kinsta’s servers.
- 48+ billion HTTP requests served through the Kinsta CDN.
- 2.43 petabytes of cached data served via the Kinsta CDN.
PHP versions, WordPress versions, and most common plugins for Kinsta users in 2024
Get ready for some juicy data! The following sections provide a snapshot of the PHP versions powering sites hosted on Kinsta, the WordPress versions they use, and the plugins our customers love the most.
Supported and most used PHP versions
We recently released support for PHP 8.4 on all environments. We encourage our customers to test upgrades on their staging sites to experience the performance and security benefits firsthand. Once they are happy with the upgrade, they can safely deploy it to production.
In November 2024, Kinsta released long-term support (LTS) and security monitoring for PHP end-of-life (EOL) versions 7.4 and 8.0, providing flexibility for businesses with legacy applications. With this new option available, customers using older versions of PHP (who could not upgrade for numerous reasons) could bring their site to Kinsta and enjoy the wide range of features we proudly offer.
The PHP versions supported by Kinsta and most commonly used by our customers were distributed as follows (considering that PHP 8.4, 8.0, and 7.4 were introduced in MyKinsta late in 2024):
- 78.8% used PHP 8.1
- 11.2% used PHP 8.3
- 9.3% used PHP 8.2
- 0.4% used PHP 8.4
- 0.3% used PHP 7.4
- 0.01% used PHP 8.0
Most used WordPress versions
Unlike PHP, most of our users keep WordPress up to date. WordPress version 6.7 is by far the most popular, followed by WordPress 6.6 and WordPress 6.5. For detailed insights on each version and their changes, check out our linked articles.
Most used WordPress plugins
Kinsta customers rely on a variety of plugins to enhance their WordPress sites, whether for e-commerce, SEO, security, or performance. After processing data from over 140k environments on our server, we found an impressive 81,904 unique plugins in use.
Here are the top nine most-used plugins (excluding must-use plugins) among Kinsta customers in 2024:
- Yoast SEO – 83,984 environments
- Akismet Anti-Spam: Spam Protection – 54,155 environments
- Advanced Custom Fields PRO – 46,203 environments
- Elementor – 45,357 environments
- Classic Editor – 43,303 environments
- Gravity Forms – 42,354 environments
- Redirection – 38,908 environments
- Elementor Pro – 37,936 environments
- Yoast Duplicate Post – 33,684 environments
These plugins reflect the diversity of Kinsta’s customers, from bloggers and businesses to developers and agencies.
Unmatched 24/7/365 support
At Kinsta, delivering top-notch support isn’t just part of what we do — it’s who we are. Our team of 44 expert support engineers is available 24/7/365, distributed across multiple time zones, offering assistance in 10 supported languages:
- English 🇺🇸
- Spanish 🇪🇸
- Portuguese 🇵🇹
- Japanese 🇯🇵
- Italian 🇮🇹
- French 🇫🇷
- German 🇩🇪
- Dutch 🇳🇱
- Danish 🇩🇰
- Swedish 🇸🇪
We’re committed to ensuring that every customer receives the help they need when they need it.
This was reflected in the fantastic feedback from our customers throughout the year. Our support team achieved an outstanding 97.6% positive conversation rating for the year — a 0.3% increase from the previous year — showing we’re doing an excellent job supporting our customers.
But hold on for a second — there are more stats! Here’s what the numbers say about our support efforts:
- 120,364 support conversations were responded to, an increase of 20,604 compared to 2023.
- The median first response time was 1m 2s, an improvement of 22 seconds from 2023 — a cherry on top of an already remarkable achievement!
- The median time to close support conversations was 43m 10s, reduced by 1m 28s compared to 2023.
- The median positive rating was 97.6%, a 0.3% improvement from last year.
- Times around 15:00 UTC were our busiest hour in support. You might want to avoid that! 😁
Additionally:
- The Malware and Abuse team resolved over 3,700 cases of spam, malware, and terms-of-service violations.
- The Migrations team successfully moved over 10,000 sites to our platform. As a refresher, we offer unlimited free migrations.
We feel lucky and privileged to serve our amazing customers. Their appreciation for our hard work really warms our hearts and brightens our days.
Huge shoutout to @kinsta support!
Helped me troubleshoot some issues with a large e-commerce site after moving it from Cloudways
Performance and load speeds are much better 🔥
— Nat Miletic (@natmiletic) November 21, 2024
I requested a client’s demo site be migrated to @kinsta for go live preparations at 20:48. It was completed by the Kinsta team at 20:57.
Simply the best.
— Robb Fahrion || Flying V Group (@RobbFahrion) January 25, 2024
Top feature releases in 2024
With 31 features released over the past year, our engineers and development teams worked tirelessly to deliver a steady stream of updates and improvements, driving remarkable progress and success. The sections below highlight all the major features introduced and enhanced, making it an outstanding year for Kinsta.
Unlimited free migrations and expedited site transfers
We made migrating to Kinsta easier than ever. We removed all limits on free WordPress migrations from other hosting providers, so whether you’re moving one site or a hundred, you can now do it at zero cost.
But we know that sometimes you need things done fast. That’s why we introduced expedited migrations, allowing you to move your site to Kinsta within eight hours for a one-time fee of $49. And if we don’t complete the transfer in time, you get your money back.
Agencies on Kinsta also have a special perk: up to 10 free expedited migrations, depending on their plan. Our documentation explains how to request a migration.
If you’re already a customer, you can find them under WordPress Sites > Add Site dropdown > Request Migration. Otherwise, sign up for Kinsta first and then proceed the same way from your MyKinsta Dashboard.
Increased resources on all plans and new names
We revamped our Managed hosting for WordPress plans, making them easier to understand and packed with more resources.
We ditched the old, unclear labels like Business 1 Single and Enterprise 3. Now, single-site plans are named after their included visitor limit (e.g., Single 35k for 35,000 visits/month), while multiple-site plans reflect the number of WordPress installs they support (e.g., WP 120 for 120 installs).
Beyond the name changes, we increased visitor limits and CDN bandwidth across all plans without raising prices. We even introduced a new Single 65k plan with 65,000 visits/month and 250GB of CDN bandwidth.
These updates make choosing the right Kinsta plan simpler while ensuring you get even more value from your hosting.
Your first month is on us
Switching web hosts is a big decision, and we get it. You want to be sure you’re making the right move. That’s why we introduced a free first month on select Kinsta plans, giving new customers a chance to experience our premium Managed WordPress Hosting with zero upfront cost and no long-term commitment.
This offer gives you access to everything Kinsta has to offer, including:
- Blazing-fast performance with Google Cloud’s C3D machines
- Unlimited free migrations (with an expedited option if you’re in a hurry)
- Built-in security and automatic backups for total peace of mind
- Powerful tools in MyKinsta to optimize and manage your sites
- 24/7 expert support from real engineers
Whether you’re looking for better performance, stronger security, or more hands-on support, your first month at Kinsta is completely free, so you can see the difference for yourself with no strings attached.
Add extra WordPress sites without upgrading your plan
We introduced a new WordPress site add-on, giving customers the flexibility to add extra sites to their existing plan for $30 per site per month without switching to a higher-tier package.
It’s a cost-effective way to scale your needs when you’re not ready yet to justify a full upgrade. The WordPress analytics page within Company settings can help you determine if this option makes sense for you.
You can find more details about this feature in our documentation.
PHP Performance tool
As part of our last feature for the year 2024, we introduced the PHP Performance tool to give you more control over how your WordPress site handles traffic and tasks. With this tool, you can adjust the number of PHP threads (previously known as “PHP workers”) and the memory allocated to each one, making it easier to fine-tune your site’s performance.
Whether you’re tackling high traffic or optimizing resource use, you can customize these settings directly in MyKinsta for live and premium staging environments. It’s a smarter way to keep your site running smoothly and handle any demands that come your way.
Simplified caching and DNS management
Caching tools have been neatly grouped on a single page for each site in MyKinsta. You can access Edge Caching, Server Caching, the Kinsta CDN, and even Redis Cache, which you can install and configure yourself without contacting support.
Easy DNS management on site admins’ hands
For DNS management, we made life easier for organizations and agencies. Instead of allowing DNS settings to be managed only by company administrators, Kinsta made it possible to assign site administrators to manage their DNS records, making it easier for agencies and enterprise customers to manage DNS on their own without any request.
Bulk Actions
Managing dozens or even hundreds of sites can be overwhelming for agencies, enterprises, and developers managing multiple WordPress sites. That’s where the Bulk Actions feature comes in. It allows you and your team to perform repeated tasks across multiple environments at once, saving valuable time and effort.
Bulk Actions can target live and staging environments of the same site or any combination of environments across multiple web properties. The screenshot below shows what you can do with Bulk Actions on the sites you select:
- Clear cache
- Update plugins and themes
- Change edge caching
- Change CDN
- Change PHP settings
- Export to CSV
- Change labels
Plugin and theme updates across multiple sites made easy
Keeping WordPress sites secure and up to date is a constant task, but we’ve made it much easier. Now, you can update plugins and themes across multiple sites directly from MyKinsta — no need to log into each WordPress admin dashboard.
Both features work across live and staging environments, allowing you to apply updates selectively or all at once. You can filter by available updates, search for specific plugins or themes, and update them across all sites, specific sites, or individual environments.
This centralized control means fewer missed updates and a faster, more secure WordPress experience. Bulk Actions is a feature we constantly improve, so expect even more functionality in MyKinsta soon! Learn more about managing bulk updates in our documentation.
Enhanced Selective Push
The Selective Push feature in MyKinsta has always given users control over what they push from their staging environments to production — whether files, databases, or both.
We enhanced this functionality to support even more granular development workflows: you and your team can choose to deploy specific files and folders, and specific database tables from staging to live and from live back to staging, offering you unparalleled flexibility in WordPress deployments.
New Kinsta API endpoints for improved WordPress site management
We expanded the Kinsta API, making it easier than ever for developers and agencies to manage WordPress sites programmatically. These updates allow users to automate key site management tasks, reducing the need for manual dashboard interactions.
Here are the new endpoints added to our API:
- Plugins and Themes
- Get a list of all plugins installed on your WordPress site
- Update a plugin for a specific environment
- Bulk update outdated plugins for a specific environment
- Get a list of all installed themes on your WordPress site
- Update a theme for a specific environment
- Bulk update outdated themes for a specific environment
- Backups
With these endpoints and others, you can automate site management, streamline workflows, and eliminate manual updates.
Reset your WordPress site in MyKinsta
If you need a fresh start for your site, our new reset WordPress site option allows you to reinstall WordPress while preserving domain configurations, historical backups, and activity logs.
Instead of starting from scratch, this feature removes and reinstalls WordPress while preserving key configurations like your data center, multisite setup, and installed plugins (Yoast SEO, WooCommerce, and Easy Digital Downloads). It even creates a final system backup before resetting.
To reset your site, click WordPress Sites > sitename > Info > Reset site.
Centralized Add-ons page easily reachable within MyKinsta
We also introduced a dedicated Add-ons page where you can explore, manage, and buy add-ons from MyKinsta. Previously, purchasing them required assistance from our support team; now, you have complete flexibility and can pick and choose those you need in a self-serve fashion.
Five new data centers
At the end of 2023, we began adopting Google’s C3D machines, a new generation of virtual machines with improved hardware and more efficient I/O. Testing showed impressive results, with response times improving by 20% to 50% compared to the already fast C2 machines.
Since C3D machines weren’t available in all Google Cloud data centers, we rolled them out as they became available. By upgrading six regional data centers in 2023 and five more in 2024, we increased the number of “Boosted” locations in MyKinsta to 11. These upgrades allowed more customers to experience the benefits of high-performance C3D machines.
Beyond these upgrades, we also expanded our total number of data centers, bringing the global count to 37. This included launching our first data center in Africa, located in Johannesburg, South Africa, and adding a second Middle East data center in Dammam, Saudi Arabia. While these two new locations don’t yet support C3D machines, they significantly reduce latency for customers in these regions, improving site performance.
Faster navigation in MyKinsta with omni-search and shortcuts
The first feature introduced in 2024 was keyboard-powered omni-search for fast navigation. When you press CMD + K (macOS) or CTRL + K (Windows/Linux), a command dialog opens, perfect for those who prefer keyboard navigation over the mouse.
For those who prefer a mouse, we added a breadcrumb path to the top menu and a “Jump-to or search” dialog box that makes reaching important assets effortless.
Advanced access management and data security
We introduced new SFTP/SSH management options in the MyKinsta dashboard, giving customers greater control over site security. These enhancements include:
- Disabling and re-enabling SFTP/SSH access
- Auto-expiring passwords
- Enabling or disabling password authentication
- Downloading access configurations for third-party tools
- Setting IP allowlists for SFTP/SSH and phpMyAdmin
New security and data protection certifications
Kinsta earned ISO 27001, 27017, and 27018 certifications, recognizing our commitment to the highest international standards for information security and data protection in cloud environments.
These updates ensure your data and site security are and will always be in safe hands.
As you can see, our teams have been hard at work delivering improvements to make managing your sites even better, faster, and more secure.
What customers say about us
In 2024, we received 500+ new reviews on G2 and Trustpilot, with G2 reviewers awarding us an incredible 186 G2 awards. This recognition places Kinsta as the #1 Managed WordPress Hosting provider out of 339 contenders, with an outstanding 4.8 out of 5-star rating.
The best compliment we could ever receive as a hosting company is knowing that Kinsta has helped a customer’s business succeed and has given them the perfect infrastructure for managing their websites.
We want to give a big shout-out to all our customers, including partners, agencies, educational institutions, and enterprise clients, who trust us to manage tens or even hundreds of sites.
We receive reviews from customers worldwide who have shared how Kinsta has improved their website’s SEO, speed, and security, highlighting the real benefits of switching to our platform.
We’re honored by the trust and appreciation shown by our customers, and it motivates us to keep delivering the very best in managed WordPress hosting. You can read more Kinsta reviews on G2 and Trustpilot.
High-quality content is still a major focus
The role of content has evolved significantly over the past year, but at Kinsta, we continue to see it as the most powerful way to share knowledge, build relationships, and help businesses grow.
Our commitment to creating high-quality, insightful content remains unwavering. We make sure our community and customers have the resources they need to expand their knowledge, tackle technical challenges, and succeed.
Throughout the year, we poured thousands of hours into publishing and updating more than 250 content pieces, among articles and tutorials, web pages, case studies, and changelogs, to ensure you get the information you need.
To give you a taste of the best of 2024, take a peek at the best performant articles we published:
- How to use WordPress as a headless CMS for Next.js
- What’s new in WordPress 6.6: Pattern overrides, Block Bindings API, Data Views, new design tools, and much more!
- Customizing WordPress for developers: developing custom REST API endpoints
- Node.js and WordPress: Building Dynamic APIs for Custom Applications
- How to build a WordPress theme with React
Beyond that, we translated over 1,600 pieces of content into many languages relevant to our audiences worldwide, such as Spanish, French, German, Dutch, Italian, Portuguese, Japanese, Swedish, and Danish. This effort ensures that our content reaches our community worldwide, helping everyone succeed no matter what language they speak.
Rock-solid documentation
We overhauled our documentation in 2024, introducing a dedicated site for everything MyKinsta and DevKinsta, along with a separate site exclusively for API documentation. The new sites feature enhanced structure, intuitive navigation, and improved search capabilities, providing an exceptional user experience. This makes it easier than ever to explore existing features, discover new ones, and gain a clear understanding of how everything works across our products and APIs.
Kinsta Talks: exclusive insights from the WordPress industry
We launched Kinsta Talks, a series hosted by our Community Manager, Roger Williams, where he connects with passionate professionals shaping the WordPress world. From developers to designers, Kinsta Talks dives into their stories, insights, and tips on everything WordPress.
We published 40 videos, with several gaining significant traction:
- Max Traylor on why productizing processes — not just services — is key to reducing complexity, meeting expectations, and retaining clients
- Phil Storey discusses the origins of Glow, a WordPress management tool designed to help agencies streamline support and maintenance
- Amber Hinds and Paola Gonzalez on the WordPress Accessibility Meetup, its impact, and the importance of accessibility in web development
- Matt Medeiros sharing insights on the future of WordPress
- Nick Diego explores the power and potential of the WordPress Block Editor in version 6.7
Kinsta Talks is our way of bringing the WordPress community closer, sharing expertise, and celebrating the innovations driving the ecosystem forward.
Our presence in WordPress events around the world
We value the vibrant WordPress ecosystem and its incredible community. In 2024, we attended and sponsored several WordPress events worldwide, strengthening our ties with the community and sharing our passion for the platform.
From WordCamp US in Portland 🇺🇸 to WordCamp Europe in Turin 🇮🇹 and WordCamp Asia in Taipei 🇹🇼, our team connected with thousands of WordPress enthusiasts, clients, and partners. We also attended WordCamp Sydney 🇦🇺, embracing the unique perspectives of Australia’s thriving WordPress community.
As a distributed company, Kinsta team members also attended local WordCamps and meetups across Europe, including events in Wrocław 🇵🇱, the Netherlands 🇳🇱, Vienna 🇦🇹, and Romania 🇷🇴.
Here are a few more events we sponsored or attended (there’s more!):
- WordCamp Skopje
- WP Meetup Amsterdam
- WP Meetup Rotterdam
- WP Meetup Utrecht
- WordPress Meetup Ancona
What to expect in 2025
The new year is already underway, and while I can’t reveal all the exciting news we have in store for 2025 just yet — trust me, they’ll be game-changing — I’m thrilled to share a sneak peek of what’s coming your way.
Smarter and more efficient ways to manage your websites or clients’ websites
As highlighted in this post, we introduced numerous features in 2024 to simplify and improve website management. And we won’t stop there!
This year, expect even more features to help you manage your WordPress sites, plugins, and themes effortlessly. There will also be additional endpoints for the Kinsta API and other enhancements designed to make site management easier and more efficient.
More solutions to help our customers grow their business
At Kinsta, our customers are at the heart of everything we do.
In 2025, we’re committed to delivering even more tailored solutions for developers, educators, agencies, and businesses — empowering them to thrive online like never before. Here’s a glimpse of what’s in the pipeline:
- Easy-to-manage automatic updates for plugins and themes for improved efficiency.
- Additional payment options for our customers.
- Longer analytics data retention beyond 30 days for in-depth analysis.
- Multiple options for improved control over SSH and SFTP access.
- Improvements to DevKinsta for a smoother development experience.
And this is just the beginning! Subscribe to our newsletter to stay informed about new releases and tutorials!
What else?
We’d also love to hear from you. What features made the biggest difference for you in 2024, and which ones are you looking forward to in 2025? Share your thoughts in the comments — your feedback inspires us to have new ideas and keep improving our products, services, and solutions.
Once again, a big “thank you” to all our customers for trusting us with their business and allowing us to be a part of their journey. We’re excited to continue supporting all the great things you create and growing together.
We wish you all an incredible 2025! If you’re not fully satisfied with your current hosting provider, you should give Kinsta a try. Your first month is completely free!
