Justin Staples founded JS-Interactive with the mission to help small and medium-sized businesses enhance their digital presence. The agency serves as a true partner for companies, delivering full-service digital marketing that includes custom web design and development, content creation and strategy, SEO/GEO services, AI marketing & automation, Google Ads/PPC, digital strategy, and social media support.
For JS-Interactive, every client relationship starts with trust. Whether the team is building a new website, improving SEO, or developing an AI marketing strategy, choosing the right technology partners is essential to delivering long-term results. That’s why Kinsta has become part of the agency’s long-term client strategy.
“It’s our mission to exceed company expectations, form strategic partnerships, and deliver meticulous attention to detail on every project.”
Through its partnership with Kinsta, the agency delivers a strong technical foundation for its clients while strengthening its own business through a recurring revenue stream.
Every strategy starts with a strong foundation
JS-Interactive conducts a strategic assessment of each client they work with, including a deep analysis of each business’s goals and objectives to ensure they recommend the right digital strategy.
“It’s important for us to analyze each unique scenario before proposing the best strategy for a business. Whether it’s rebuilding a foundation with a new web design, amplifying their voice across social platforms, or focusing on SEO/GEO to gain visibility.”
Why hosting comes first
Justin and his team want to ensure that sites have the right foundation for smooth performance, and it all starts with hosting.
“Part of a solid business foundation IS their web hosting. We depend heavily on reliable hosting solutions and support for our clients. SEO performance starts with good hosting.”
Finding the right hosting partner is about more than website performance. Reliable hosting strengthens client trust, improves SEO, uptime, and user experience, and reduces the time spent troubleshooting infrastructure. Instead, the team can focus on delivering strategic value for clients.
Websites remain the source of truth
AI has had a significant impact on the web; however, Justin and his team do not underestimate the power of websites and regard client sites as the source of truth for visitors.
“Users can access information through LLMs and chatbots long before accessing a website. We see a website and its functionality as the ultimate source of truth – the stamp of credibility for a business.”
As AI-generated search experiences become more common, websites need to be fast, reliable, secure, and always available. At the same time, the rise of AI bots and automated crawlers is placing greater demands on website infrastructure.
Why JS-Interactive partners with Kinsta
1. Confidence backed by expert support
As Justin thinks of hosting as the foundation of each project they work on, having a provider that offers an out-of-the-box development toolset and a clean site management dashboard can significantly enhance the efficiency of the agency’s workflows.
“Kinsta provides a level of confidence that other hosting solutions do not. Not just with the quality of support and services, but with a simplified, easy-to-use dashboard that is transparent about data usage.”
The MyKinsta dashboard is designed to serve beginners and advanced users alike; detailed analytics help track resource usage, while an array of tools, such as the PHP performance tool or built-in Application Performance Monitoring, contribute to the management of resources and detection of bottlenecks.
“I have always been impressed with the prompt response from their support team. And they tend to be very knowledgeable in most cases. Which speaks volumes. No GoDaddy support here.”
Agencies often think of Tech Support as an extension of their teams. Kinsta’s support is devoted to delivering an outstanding experience with WordPress experts on the other end to help address issues within 2 minutes.
2. Ease of use for site development
For agencies managing multiple client websites, those time savings quickly add up.
“Its ease of use in creating dev websites and deploying dev websites to prod when development is complete. Other systems from past hosting companies had a tendency to be a little clunky.”
The team behind MyKinsta regularly monitors client feedback and logs feature requests to ensure they meet users’ needs. One-click staging streamlines development processes, while the selective push and cross-environment push features provide flexibility.
A powerful REST API helps retrieve data and automate certain processes, such as site creation or cache clearing.
3. Recommendations built on trust
“One thing I try to improve consistently is communication and interaction with clients. I steer away from experiences that feel transactional and try to invest in the businesses and the people who stand behind them. We have to remember that behind the business are people. Cultivating genuine relationships is key to business success.”
For successful agencies, like JS-Interactive, communication and transparency with clients are business landmarks. These are also the primary means for establishing client trust. When an agency is doing affiliate marketing, product recommendations should serve the clients.
“I have always seen affiliate marketing as an opportunity for business revenue whenever it’s available. However, it’s also important that the quality of service from selected affiliates aligns with my own business and its quality of service.”
Because Kinsta aligns with the agency’s own standards for quality and support, recommending it to clients feels natural rather than transactional.
Kinsta’s affiliate program and agency partner program are designed to reward and support agencies’ efforts to nurture relationships, offering different models for referring and maintaining client sites.
4. Rewarding trusted recommendations
“Since businesses we operate with are extremely relational and see us as a trusted advisor for business, we just candidly provide information based on our personal and direct experience with other businesses hosted by Kinsta, and how pleased most are with Kinsta.”
Since Justin feels confident recommending Kinsta’s services, he is transparent in sharing his affiliate link with clients. Kinsta’s affiliate program provides a 60-day tracking cookie and last-touch attribution to ensure smooth affiliate sales tracking. To support development processes, affiliates can also provide their unique ID when using Kinsta’s Site Transfer tool. Should any referrals fall through the cracks, the team is ready to provide assistance.
Kinsta’s Affiliate Program rewards recommendations that are already happening.
The result
Over the years, JS-Interactive has established a strong partnership with Kinsta, benefiting both its clients and the agency’s growth.
By recommending Kinsta to their clients, JS-Interactive has consistently delivered fast, secure, and reliable websites backed by expert support. Internally, the JS-Interactive team benefits from simplified workflows, less time spent on troubleshooting, and greater confidence in consistently delivering high-quality services.
At the same time, Kinsta’s Affiliate Program has also contributed to the agency’s growth by rewarding them with recurring lifetime commissions for recommendations that are made on trust and their own experience.
Kinsta strengthens our relationship with our customers.
Today, after successfully migrating dozens of client websites to Kinsta, Justin and his team continue to recommend the platform for consistently delivering the quality, support, and performance their clients expect.
Kinsta provides a level of confidence that other hosting solutions do not. We stand behind quality solutions; hence, Kinsta has confidently been a partner of JS for over 6 years.
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