In 2022, YouTube is the most used platform among US adults. But just because it’s the leading video platform and search engine on the market doesn’t mean there aren’t better alternatives for some use cases.

Many YouTube video creators have started exploring other options due to an ever-increasing number of ads shown per video and algorithms interfering with uploaded videos.

And there are plenty of options out there.

In this article, we look at the best free and paid YouTube alternatives and discuss when a business owner should choose an alternative over YouTube.

Can YouTube Be Replaced?

YouTube is the most established online video platform on the market. Over 2 billion logged-in users visit the platform monthly, and billions of hours of video are watched by its global audience every month.

So from a market and audience perspective, it’s unlikely that the options on our list will completely replace YouTube any time soon.

But if you don’t already have an established YouTube channel, it still might be worth your time to consider a different option for your video strategy.

Whether you use video to reach a new audience or incorporate it on your website to convert visitors to leads, there are great options you can use to replace YouTube.

YouTube is the most used platform among US adults.. but there are also more alternatives than ever. 📊 Find the best options in this guide ⬇️Click to Tweet

Who Are YouTube’s Competitors?

YouTube has competitors in different categories. As a social video-sharing platform, Twitter, Instagram, and Facebook have become competitors with native video.

These platforms have increased their focus on video over the past couple of years, with Facebook even releasing Facebook Watch — a video-centric feed customized for each user — in 2018. Twitter also allows users to upload native videos, and Instagram launched IG TV last year.

When speaking strictly of video hosting platforms, there are free options like Dailymotion and premium solutions like Wistia, Vimeo, and Spotlightr.

Best Free YouTube Alternatives

Below, we’ve covered an extensive list of free YouTube alternatives for content creators and businesses.

1. Dailymotion

Dailymotion homepage screenshot.
Dailymotion homepage.

Dailymotion is a video hosting and sharing platform to upload and share your videos with an existing audience. You can use it to create a video channel, garner a following, and make money from shared ad revenue.

Sounds familiar? It’s the closest you can get to YouTube without actually being the same thing.




As a content creator or marketer, audience size is critical to consider when choosing a YouTube alternative.

Dailymotion claims to have 300 million active users on its platform. They’re likely referring to an average of 300 million unique visitors per month because if you look at their top channels and videos, the numbers don’t quite add up.

For instance, T-Series, the giant with over 190 million subscribers on YouTube, has under 10 thousand followers on Dailymotion. Sure, they’ve only uploaded a few videos, but considering the most popular Dailymotion account, that number isn’t awe-inspiring.

Finally, if we take a look at what’s trending in video lists on Dailymotion, we see drastically different numbers than YouTube presents:

Top videos on Dailymotion screenshot.
Top videos on Dailymotion.

The top result is nowhere near a hundred thousand views, and the second has a meager five thousand.

Many of the trending videos only boast a few hundred views apiece.

These factors should make things crystal clear: Dailymotion has a much, much smaller audience than YouTube.

Is Dailymotion Better Than YouTube?

Since Dailymotion is a direct competitor, it’s fair to ask the question if it’s better than YouTube.

YouTube supports the exact video resolution, longer videos, and larger file uploads. YouTube also has a much larger audience, and the traffic potential of getting a video recommended or listed in search results is much higher.

But on the other hand, competition isn’t nearly as tough on Dailymotion. As we covered, you can hit trending lists and get your video promoted by just reaching a thousand views in 24 hours. That number wouldn’t move the needle on YouTube’s larger platform.

Dailymotion could be a worthwhile option to test as a new distribution channel for your videos if you have a small audience. You’ll have a higher chance of them being seen and shared by others among Dailymotion’s user base.

One thing Dailymotion does better is embedded videos. The final result looks sleeker, with no branding or extended playback options:

Dailymotion embedded video screenshot.
Dailymotion embedded video.

Their embedded player makes it a better option for website owners to implement short videos in articles and pages.

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2. Vimeo

Vimeo homepage screenshot.
Vimeo homepage.

Vimeo is a video platform that offers tools for hosting, collaboration, sharing, compressing, lead generation, and more.

It has an active user base focused on specific niches, making it an eligible audience-building platform for some creators or businesses.




Vimeo has over 200 million users, which falls just shy of 9% of YouTube’s total audience size.

But unlike Dailymotion, Vimeo has a core set of active users that maintain a thriving community.

While YouTube is home to all sorts of creators that cover a host of genres and topics — from travel, to sports, to gaming, to DIY — the most popular videos on Vimeo fall into a small grouping of categories:

The community celebrates creativity and will happily share your work if you meet their cinematographic standards.

Vimeo also has a feature page of human-curated picks and short film premieres:

Vimeo Festival & Awards screenshot.
Vimeo Festival and Awards.

This process offers a shortcut for new filmmakers and creators to reach an audience.

Is Vimeo Better Than YouTube?

For some creators and businesses, Vimeo could be a better platform than YouTube.

If you manage a video production company or an amateur videographer, Vimeo’s tight-knit community of professional creatives is the perfect match. Since it’s a smaller and more focused audience, it can be easier to gain traction and views without a following.

Pro users can even list their work availability and a “Hire” button under all of their videos on the platform:

Vimeo’s “Hire” button screenshot.
Vimeo’s “Hire” button.

Many industry professionals also prefer the Vimeo player, so uploading your showreel to the platform doesn’t hurt.

If you’re a business owner who needs a video hosting service for your website, Vimeo offers a much better embedded video player than Youtube.

You can customize the embed code directly and create full-screen videos that start automatically, without the need for third-party tools or services:

Vimeo video embed options screenshot.
Vimeo video embed options.

You can even alter the playback color scheme to match your brand’s colors.

If you need somewhere to upload videos to embed them on your website, Vimeo is a great choice — customizable, sleek embeds for HD video, at a total cost of $0.

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3. Facebook Watch

Facebook Watch screenshot.
Facebook Watch.

Facebook has doubled down on video over the past few years. They’ve even released Facebook Watch, a feature that allows you to browse and watch trending videos based on your interests and viewing history.

The interface is quite different from YouTube, but the content and audience often overlap.

In many ways, Facebook is now a full-fledged competitor in the video hosting/sharing space.




With nearly 3 billion monthly active users, Facebook is the only alternative with a broader user base than YouTube.

Now, video sharing isn’t the primary purpose of Facebook, but it has become a significant part of the user experience on the platform. Just check your timeline and see for yourself, or read up on the latest Facebook statistics.

In the past, Facebook video publishers have surpassed 3 billion views in a single month. Some, like LADbible, started and built their audience entirely on Facebook, while Nas Daily, a popular travel vlogger, routinely racks up tens of millions of views on his videos.

And because Facebook has an ad-based model, successful creators receive a split of the revenues and support themselves.

Facebook can also be an excellent sandbox for businesses to reach new audiences with their video marketing efforts.

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4. Twitter Video

Twitter Video screenshot.
Twitter Video.

Twitter is another social media platform that is going all-in on video. They launched Twitter Live more than three years ago and have been covering sports events regularly ever since.

But that’s not all: any Twitter user can upload and share videos, or start a live stream on the platform.



Long-Form vs Short-Form Video Content

Industry experts that know the ins and outs of YouTube SEO have noticed a trend where YouTube favors longer videos — preferably over 10 minutes — for recommendations and search results.

If you struggle with making well-produced, 10-minute-long videos, Twitter might be a better place for you to experiment with video content.

Twitter is a platform where “short and snappy” pays off, so if you’re not wordy by nature, it could be a match made in heaven.

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5. IG TV

IGTV homepage screenshot.
IGTV homepage.

IG TV is Instagram’s video-sharing platform, designed as a 100% mobile-first environment.

It was released in 2018, and is more the spiritual successor of Vine than a direct attack on YouTube — Facebook is handling that with Facebook Watch.

But that doesn’t mean it can’t be a viable alternative to creators and businesses seeing no traction on YouTube.



Mobile-First Video Experience

Instagram’s objective with IG TV is to create the first platform with an optimized mobile-first video experience.

With full mobile portrait video as the norm, you get an up-close and personal experience with the video creators.

It can be an excellent tool for building deeper relationships with your audience through unstructured mobile video.

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6. DTube

DTube homepage screenshot.
DTube homepage.

DTube is a YouTube alternative that uses blockchain technology to share videos from peer to peer.

The decentralized approach means that there’s a reduced risk of server outages interrupting your video.

The platform supports free speech and opposes the AI-based censorship by YouTube, and all video creators can earn DTube’s cryptocurrency for successful videos.

You can also share videos hosted elsewhere rather than uploading them to the IPFS.



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Best Paid YouTube Alternatives

Below, we cover the best premium alternatives to YouTube for hosting your videos online. If you are a business owner or marketer and need more than just video hosting, these will be right up your alley.

7. Wistia

Wistia homepage screenshot.
Wistia homepage.

Wistia is a professional video hosting platform that will help you integrate video with your other marketing efforts.

It offers detailed video analytics, in-video lead capture forms, marketing automation tool integrations, and more.

Suppose you’re already using analytics tools, CRM, or other business tools, and have a data-driven approach to developing and optimizing your marketing campaigns. In that case, it will be right up your alley.



Beautiful Embeds

Wistia embedded videos example.
Wistia embedded videos.

One of the best features of Wistia is that you get complete control to customize each embedded video player.

The standard inline embed code produces a sleek, responsive video player in your content. It automatically matches the container size, which makes it easier to include video throughout multiple pages.

Taking things to the next level, you can add CTAs or even a lead capture form at the beginning or end of your video.

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8. Spotlightr (Formerly vooPlayer)

Spotlightr homepage screenshot.
Spotlightr homepage.

Spotlightr, rebranded from vooPlayer, is a similar video marketing platform that offers advanced analytics tools, lead capture, business tool integration, and advanced security features.

You can even run a contest or giveaway exclusive to people who watch a specific video. Pro users can also set up PPV VODs on their website without having to create a membership portal.

If you want the swiss-army knife of YouTube alternatives, Spotlightr is your best bet.



Way Beyond Video Hosting

Spotlightr and its features go way beyond the realm of simple video hosting. It’s a complete toolbox that will help you integrate video in every step of your marketing and sales processes.

Create audiences for Facebook and Google ad campaigns with its built-in audience builder. Host live streams and run contests for your audience.

Heatmaps and advanced analytics give you the low-down on how your audience is interacting with your video content.

Spotlightr is a great tool that will help you with all your video marketing campaigns.

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9. Brightcove

Brightcove homepage screenshot.
Brightcove homepage.

Brightcove is the leading online video platform for enterprises and distributed businesses. According to their website, over half of the companies on the Fortune 500 list are already clients.

Beyond video hosting and live streaming, Brightcove takes things to another level. You can use OTT technology to deliver live video on smartphones and smart TV apps.

For publishers, it offers server-side ad insertion into the hosted videos. You can integrate it with a DSP and sell ad spaces directly to your clients.

Real-time video analytics help you understand how your customers and prospects interact with the videos on your website.



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10. SproutVideo

SproutVideo homepage screenshot.
SproutVideo homepage.

SproutVideo is an excellent YouTube alternative for small businesses and solopreneurs that have serious digital marketing chops.

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You get complete control to customize and create unique video players for every page on your website. This way, you can ensure that the embedded video won’t clash with your design, but complement it.

Capture leads from within your video player with customizable lead forms. Send the leads straight to your favorite autoresponder or CRM through API integrations.

It integrates with MailChimp, Hubspot, Zapier, and many more third-party tools.



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11. WordPress Alternative: Jetpack

Jetpack's Video Hosting feature screenshot.
Jetpack’s Video Hosting feature.

For our WordPress lovers who just want a WordPress plugin to do the job, look no further: Jetpack for WordPress includes video hosting in their premium plans for as low as $11.97/month.

Using the new editor, you can add video blocks directly into posts or pages without copy-pasting.

You can also view in-depth, real-time video analytics from within your WordPress dashboard.



Add Video Blocks Directly Into WordPress Posts

You can add video blocks directly into WordPress posts and pages if you use the Gutenberg Editor.

WordPress Video block screenshot.
WordPress Video block.

You can drag and drop video files straight from your computer and into a draft.

You don’t need to custom code anything to make the video look great when live. WordPress will automatically handle that process for you.

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12. Odysee

Odysee homepage screenshot.
Odysee homepage.

Odysee is interesting because it runs entirely on a blockchain protocol called LBRY. This fairly new protocol allows anyone to build apps that interact with digital content on the LBRY network.

Yes, you can upload videos to your Odysee account and use them for digital marketing and other business needs. However, if you are savvy enough to build an app using the protocol, you can accomplish some interesting things.



Built on Blockchain

LBRY is the parent company of Odysee, which is why we often see the two names together. It is also the name of the blockchain protocol that Odysee uses.

The LBRY Credit is a cryptocurrency (also known as digital money) that Odysee uses to pay its users.

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Bonus: Noteworthy YouTube Alternatives to Consider

Even if we covered what we think are solid alternatives to YouTube, there are a few more we believe are worth mentioning for you to consider:

13. Brid.TV

Brid.TV homepage screenshot.
Brid.TV homepage.

Brid.TV is a video monetization solution that works at the enterprise level. The main idea behind this platform is to help publishers grow and monetize their audience.

The company has been growing at a rapid pace. As of right now, their stream and ad request data are through the roof. This means it is a great time to get on board with them and see what you can accomplish.

Brid.TV Streams and Ad Requests comparison graph.
Brid.TV Streams and Ad Requests.



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14. Utreon

Utreon homepage screenshot
Utreon homepage.

Utreon has been a big part of the “alternative to YouTube” movement and has become more popular as that has progressed. Why? It provides more advanced tools for content creators, focuses on innovative features, and offers better community engagement.

While all of those aspects are attractive, perhaps the biggest reason content creators are drawn toward the Utrean platform is their stance on privacy.

For example, they do not sell user information under any circumstances. The privacy policy they have is packed with user benefits.



A Different Type of Engagement

Perhaps the most attractive thing about Utreon — aside from their privacy standards — is that the platform looks to offer a wider range of engagement through video.

By leveraging a system of memes, clip sharing, approval ratings, and question asking, the platform is trying to bridge the gap between content creators and fans.

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15. Metacafe

Metacafe homepage screenshot.
Metacafe homepage.

Rounding out our list of the best YouTube alternatives is a platform called Metacafe. The concept is as simple as it comes, yet it is very effective.

It provides users and publishers an easy-to-use, simple platform for uploading and browsing content.

Metacafe has a strong following online, with their site registering as a top 3 video site within the US. As of this publication, Metacafe has 12 million monthly unique views.

Their platform is an excellent way to get your message out while keeping video clips short and to the point.



Short-Form Video King

This is what the entire premise of the Metacafe platform is. All videos on the platform are short-form. Most of the users on the platform keep their videos in the 90-second to 180-second timeframe.

An extra step is taken as well to ensure that the short-form video style is respected. Users will not be able to upload any video file that is larger than 100 MB.

The idea is to share content across all channels in a short, fun, fast format.

Perhaps the most interesting thing about Metacafe is that videos cannot be added automatically. Once submitted, a built-in community of over 80,000 volunteers watches it and decides whether or not to add it to the platform.

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With an ever-increasing number of ads shown per video, and with algorithms interfering with uploaded videos, many YouTube video creators have started exploring other options 👀 See the popular alternatives here 👇Click to Tweet


In 2022, YouTube isn’t the end-all-be-all of online video. Just because it is the leading video hosting and sharing platform doesn’t mean it is the only choice for you or your business.

There are plenty of options to choose from.

You’ve got significant players like IGTV and Facebook Watch for video sharing and growing a social media presence. Professional video hosting for businesses includes options like Vimeo, Wistia, and Spotlightr. And if you need a real enterprise-level solution with a plan tailored to your company, Brightcove is the way to go.

Want to step into short-form videos that resonate with a large audience? Give Metacafe a look.

Now it’s your turn: what’s your preferred alternative to YouTube? What have you tried? Let us know in the comments!

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