Our hero, Andy is an enthusiastic, ambitious and hard-working man. He is a qualified alternative therapist and organic gardener. He’s his own man, he works hard on his organic farm every day in order to give everything to his family and make his dreams come true. The fruits and vegetables produced on his farm are sold in his small shop located in the city. However, it’s not his yummy, 100% pure lettuce or tomato which he is the most proud of. He has a hobby: beekeeping.
He is a happy owner of more than a hundred beehives. He is famous for being an excellent beekeeper, he knows everything about these industrious little creatures and honey production, he learnt all the tricks of the trade from his grandfather.
He sells only a small proportion of honey produced, and processes the bigger part: he prepares a special skin care product containing only natural ingredients. He calls his superproduct the Honey Elixir. And what is this elixir good for? Thanks to its antibacterial and cleaning effect it opens up clogged pores and is also perfect for the prevention or treatment of acnes. But all these characteristics are dwarfed by honey’s most valuable feature: thanks to the antioxidants it helps with slowing down the aging of the skin.
Now, that is something, a natural elixir which can delay the aging process, this is what everyone desires! And most importantly, the Honey Elixir works! Andy has received a lot of positive feedback from the users of his product, people commended the Elixir. Many of them wanted to know the secret ingredients and method of preparation, but he kept his secret safe.
Andy loved his bees, and they worked busily throughout the year so he could make tons of Honey Elixir - actually much more than he could sell in his little shop. He had a huge unsold stock piled up in his warehouse, which he was not happy with. Despite the fact that Honey Elixir had an amazing healing effect, people didn’t know much about it, so Andy decided to do something to help people desiring for eternal youth find it. He started to “search for” his customers, a market for his product.Published: , Last updated:
His first thing to do was to outline his target audience. Who can benefit from using Honey Elixir? As it prevents and cures acnes, children in their adolescence would certainly be one of the target group of customers. But the most serious and solvent clients could be middle-aged women who evidently started aging but would like to keep their skin youthful. Andy started to do his research on the places where these kind of people buy skincare products.
He didn’t have to dig too deep to find the answer: they search for answers to their problems online, they read reviews online, they compare the prices online, and they finally buy the selected product online. According to a prognosis, more than 195 million Americans (U.S.) will shop online in 2014 - 68% of the population aged between 30 and 44.
Domain & CMS
Designing the Site
Step 1:Register a domain
First of all, he had to register a catchy domain name for his website. He did not want to choose an exact match domain (EMD) that might seem spammy just like buynaturalskincare.com. He registered honeyelixir.com instead. Then, he picked a content management system framing a base of his site.
There were tons of reasons for WordPress. Besides the fact that it’s the most popular CMS with millions of sites running based on it, there’s a huge ecosystem built around it over the years.
Thousands of themes and plugins, and WordPress related services are available for its users. In addition, WP is a very flexible and simple CMS that is easy to use, and doesn’t require any technical hurdles to handle, what more, it provides the best social media integration on personal blog sites.
Step 2:Hosting is important
Step 3:Design Your Site
“When people feel insecure about something, they look around for validation. Show them that other people trust you.“Francisco Rosales, Social Mouths
Chapter 3Share-worthy Content – Active Blogging
“You can’t just place a few “Buy” buttons on your website and expect your visitors to buy.”Neil Patel, Quicksprout
“Less is more. Keeping it simple takes time and effort.”Jeff Bullas
Chapter 4Where Do Content Ideas Come From?
Chapter 5Social Media Arena
“Content is fire, social media is gasoline.”Jay Baer, Convince and Convert
“Sell-sell-sell sales methods simply do not work on social media.”Kim Garst
Chapter 6Building Up Presence On Other Sites
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