The world has moved to the internet, and web applications have become the new workplaces and commercial stores. To accommodate the variety of purposes that modern web apps serve, each of them needs to be designed for high performance and customizability.

Web application architectures solve this problem.

Web application architecture defines how the various components of a web-based application are structured. This architecture is highly specific to the nature and the purpose of the web application. Choosing the wrong architecture for your web app can wreak havoc on your business.

In this guide, we will break down the concept of web application architecture and understand how it affects the end-user experience of your application. Towards the end, we will also look at some of the best practices you can implement to get the most out of your web application.

What Is Web Application Architecture?

To kick off the discussion, let’s start with the definition of web application architecture.

In simple words, web application architecture is an outline of how various components of your web app interact with each other.

It can be as simple as defining the relationship between the client and the server. It can also be as complex as defining the inter-relations between a swarm of containerized backend servers, load balancers, API gateways, and user-facing single-page frontends.

That said, it’s rarely about choosing the programming language in which you will write your code.

How you design your web app plays a key role in both its usability and your cost optimization. Here’s what a sample web app architecture looks like on paper:

Components diagram of a recommender web app showing how various components such as clients, database instances, services, etc., interact with each other.
Architecture diagram for a recommendation application. (Image source: Wikipedia)

Why Is Web Application Architecture Important?

Web application architecture is, without a doubt, one of the most important parts of your web application. If you choose to develop your web app with a specific architecture in mind, you are certain to receive many benefits when it comes to maintaining and growing your application.

However, choosing the right architecture amplifies these benefits further.

Here are some of the top reasons you should seriously consider adopting a web application architecture.

Adapting To Business Needs Easily

Your app is a key gateway to your business, and business needs evolve with the changing market. To keep up, you’ll want your app to be flexible enough to adapt to your changing business needs. And if you build an app without considering built-in flexibility, you’re bound to spend increasing amounts of time and effort making tiny adjustments in your app down the line.

The right web application architecture already accounts for some of the changes that your business might need in the future. For instance, if you know you’re building an ecommerce application that will scale and cater a wide range of services to a large number of customers one day, choosing a microservices architecture over a monolithic one would provide you with more flexibility.

On the other hand, if you’re building an internal app for your company with only one or two fixed requirements, you can opt for a simpler monolith to speed up development and keep your codebase clean.

Organized Development

As we mentioned earlier, the right web app architecture provides you with a more convenient roadmap for development. Architecture provides enough modularity in your system to isolate components as necessary, and you get the freedom to choose the right project structure for each of your modules and components as necessary.

If you dive into app development without an architecture in mind, you risk wasting time and money re-organizing your components and laying out new rules to help facilitate collaboration between your team members — time and money which could have otherwise been spent elsewhere.

Better Codebase Management

Apart from writing your app’s code, you’ll also spend a considerable amount of time managing it. Organizing your project files, breaking your app down into modules, and setting up custom pipelines are just a few of the tasks that require active maintenance to ensure smooth development.

The right web app architecture makes it easy for you to make changes. You get to implement component-specific best practices, separate your app’s pain points from one another, and keep each feature independent and loosely coupled. It’s not that these things can’t be done without architecture; it’s just that the right architecture makes all of it much simpler.

Following a pre-defined architecture also makes it easy for you to develop your applications faster. The right architecture combined with a sound version control strategy can enable your developers to work in parallel with each other and build features faster.

A web app architecture also future-proofs your application. Once you define a solid strategy around how to organize your app’s components, you can easily migrate those components to newer technologies one by one without having to redo your entire application.

Enhanced Security

Most web app architectures factor in security when structuring components. Developers can plan, ahead of time, the measures and practices to implement to improve the app’s security before it’s rolled out to the users.

For example, building an OTT video streaming app that offers both paid and free content using microservices makes more sense as the microservices architecture enables you to split your app into business-friendly components, such as user authentication and free or paid content streaming. If your user authentication module ever goes down, you can easily configure your app to restrict access to the paid content module until auth is up while the free content module is still available to your users.

In an alternate case where this same app was designed as a tightly-coupled monolith, a downed authentication service would mean either a downed application or paid content being made available for free — outcomes you’ll want to avoid at all costs.

How Does Web Application Architecture Work?

Before we talk about how web application architecture works, it’s important to understand how a simple website works:

  1. The user enters your app’s URL in the browser’s address bar or clicks on a link.
  2. The browser looks the URL up in the DNS servers and identifies the IP address of your app.
  3. The browser sends an HTTP request to your app.
  4. Your app responds with the correct content (usually a webpage).
  5. The browser renders the webpage on the screen.

If you were to dive a little deeper, here’s how a web app would handle a request:

  1. The user sends a request to your app via your frontend user interface.
  2. If you have a relevant cache set up, the app would first check it to see if it has a valid record that can be sent back to the client directly. If yes, the cached content will be sent back, and the request will be marked as completed.
  3. If there’s no cache, the request is forwarded to the load balancer.
  4. The load balancer identifies a server instance that is available to handle the request and forwards it.
  5. The server instance processes the request and calls any external APIs if needed.
  6. Once the results are collected at one place, the server sends back the response to the load balancer.
  7. The load balancer returns the response to the API gateway, which in turn sends it down to the user in the frontend client. The request is then marked as completed.

Types of Web Application Architecture

Now that you have a basic idea of what web application architecture is let’s take a detailed look at some of the popular types of web application architecture used throughout the web.

Single-Page Architecture

The architecture for a single-page application (SPA) is as simple as its name: The entire application is based on a single page. Once the user pulls up your app, they do not need to navigate to any other web pages. The app is made dynamic enough to fetch and render screens that meet users’ requirements as they navigate through the app itself.

SPAs are great when it comes to providing a fast and seamless experience to end-users or consumers. However, they lack the touch of a traditional website, and they can be difficult to optimize for SEO.

Pros of SPA Architecture

Some of the pros of SPA architecture include:

  • You can build highly interactive web apps.
  • SPAs are easy to scale.
  • Optimizing SPAs for performance does not require much effort.

Cons of SPA Architecture

A few of the drawbacks of SPA architecture are:

  • SPAs limit the flexibility with hyperlinks and SEO.
  • The initial render is usually slow.
  • Navigation through the app can be unintuitive.

Progressive Web Application Architecture

The Progressive Web Application (PWA) architecture builds on top of the Single Page Architecture by providing offline capabilities for your web app. Technologies such as Capacitor and Ionic are used to build PWAs that can provide users with a uniform experience across platforms.

Similar to SPAs, PWAs are smooth and seamless. With the added ability of being installed on user devices (via service workers), your users get a more uniform experience with your application.

At the same time, it can be tough to optimize such apps for SEO, and updates on installed apps can be difficult to push.

Pros of PWA Architecture

There are many benefits of PWA architecture, including:

  • Apps run very smoothly and offer cross-platform compatibility.
  • Scalability is simple.
  • Offline access and device-native APIs such as background workers and push notifications are accessible to developers.

Cons of PWA Architecture

Some of the cons of PWA architecture can include:

  • There is limited support for link management and SEO.
  • Pushing updates to offline PWAs is more complex than with native apps.
  • There is limited support for PWAs across web browsers and operating systems.

Server-side-rendered Architecture

In server-side rendering (SSR), frontend web pages are rendered on a backend server after they are requested by the user. This helps to reduce the load on the client device as it receives a static HTML, CSS, and JS webpage.

SSR apps are very popular among blogs and ecommerce websites. This is because they make link management and SEO quite simple. Also, the first render for SSR apps is quite fast since the client isn’t required to process any JS code to render the screens.

Pros of SSR Architecture

Some of the pros of SSR architecture are listed below:

  • These apps are great for SEO-heavy websites.
  • The first-page load is nearly instant in most cases.
  • You can pair it up with a caching service to further improve your app’s performance.

Cons of SSR Architecture

A few drawbacks to using SSR architecture include:

  • It is not recommended for complex or heavy web pages since the server can take time to fully generate the page resulting in a delayed first render.
  • It is mostly recommended for apps that do not focus much on the user interface and are only looking for increased scalability or security.

Pre-rendered Applications Architecture

Pre-rendered applications architecture is also known as static site generation architecture. In this architecture, the frontend web pages of the app are pre-generated and stored as plain HTML, CSS, and JS files on the server. Once a user requests for a page, it is directly fetched and shown to them. This makes the web app very fast, with minimal load times of any type. However, this architecture adds to the built time of the app since the web pages are rendered during the build process.

Pre-rendered web apps are great for when you are looking to generate static content such as blogs or product details that don’t change often. You can also make use of templates to simplify your web page design. However, it is nearly impossible to build dynamic web apps with this architecture. If you are looking to build a search page that takes the query in its path (something like, you are in the wrong place.

Since each possible route of the app is pre-rendered during the build process, it is impossible to have dynamic routes as above since there are infinite possibilities that can not be pre-rendered during the build (and it doesn’t make sense to do so either).

Pros of Pre-rendered Architecture

A few of the top benefits of pre-rendered applications architecture are:

  • Web pages are generated in pure HTML, CSS, and JS; hence their performance is similar to that of apps built using vanilla JS.
  • If you know your app’s all possible routes, SEO becomes super easy.

Cons of Pre-rendered Architecture

As with any architectural model, pre-rendered has its share of drawbacks:

  • Dynamic content can not be served with these apps.
  • Making any change to the web app means completely rebuilding and deploying the app from scratch.

Isomorphic Application Architecture

Isomorphic apps are those that are a mixture of server-side-rendered apps and SPAs. This means that such apps are first rendered on the server as a normal server-side-rendered app. Once they are received by the client, the app hydrates itself and attaches the virtual DOM for faster and more efficient client processing. This essentially turns the app into a single-page application.

Isomorphic brings the best of both worlds together. You get super-fast processing and user interface on the client, thanks to the SPA. You also get quick initial render and full-fledged SEO and linking support, thanks to the server-side rendering.

Pros of Isomorphic Architecture

Here are just some of the benefits to using isomorphic application architecture:

  • Isomorphic apps have super quick initial render and full support for SEO.
  • These apps also perform well on the client since they turn into a SPA after loading.

Cons of Isomorphic Architecture

Some of the cons of isomorphic application architecture can be:

  • Setting up such an app requires skilled talent.
  • Options of tech stack are limited when it comes to designing an isomorphic app. You only get to choose from a handful of (mostly) JS-based libraries and frameworks.

Service-oriented Architecture

The service-oriented architecture is among the most popular alternatives to the traditional monolith way of building apps. In this architecture, the web apps are broken down into services that represent a functional unit of business each. These services are loosely coupled together and interact with each other via the medium of message passing.

Service-oriented architecture adds stability and scalability to your application tech stack. However, the size of services in SOA is not clearly defined and is usually tied to business components, not technical components; hence maintenance can sometimes be an issue.

Pros of Service-oriented Architecture

The main benefits of service-oriented architecture include:

  • This architecture helps to build highly scalable and reliable apps.
  • Components are reusable and are shared to enhance development and maintenance efforts.

Cons of Service-oriented Architecture

Here’s a list of potential drawbacks to using service-oriented architecture:

  • SOA apps are still not 100% flexible since the size and scope of each service are not fixed. There can be services the size of enterprise applications that can be difficult to maintain.
  • Component sharing introduces dependencies between services.

Microservices Architecture

The microservices architecture was designed to solve the issues with the service-oriented architecture. Microservices are even more modular components that fit together to build a web app. However, microservices focus on keeping each component small and with a bounded context. Bounded context essentially means that each microservice has its code and data coupled together with minimal dependencies on other microservices.

The microservices architecture is probably the best architecture to build apps that aim to scale to thousands and millions of users someday. Each component is resilient, scalable, and easy to maintain. However, maintaining the DevOps lifecycle for a microservices-based app requires additional efforts; hence it might not suit well for smaller use-cases.

Pros of Microservices Architecture

Some pros of microservices architecture include:

  • App components are highly modular, independent, and can be re-used to a greater extent than those of the service-oriented architecture.
  • Each component can be scaled independently to meet varying user traffic.
  • Microservices-based apps are highly fault-tolerant.

Cons of Microservices Architecture

A drawback of microservices architecture can be:

  • For smaller projects, the microservices architecture might require too much effort to maintain.

Serverless Architecture

The serverless architecture is another hot entrant in the world of web app architectures. This architecture focuses on breaking down your application in terms of the functions that it is supposed to carry out. Then these functions are hosted on FaaS (Function-as-a-Service) platforms as functions that are invoked as and when requests come in.

Unlike most other architectures on this list, apps built using the serverless architecture do not stay running all the time. They behave just like functions would do — wait for being called, and upon being called, run the defined process and return a result. Due to this nature, they cut down on maintenance costs and are highly scalable without much effort. However, it is difficult to carry out long-running tasks using such components.

Pros of Serverless Architecture

Here are the key benefits of serverless architecture:

  • Serverless apps are highly and easily scalable. They can even adapt to the incoming traffic in real-time to reduce the load on your infrastructure.
  • Such apps can make use of the pay-per-use pricing model of serverless platforms to reduce infrastructure costs.
  • Serverless apps are quite easy to build and deploy since all you have to do is write a function and host it on a platform like Firebase functions, AWS Lambda, etc.

Cons of Serverless Architecture

Below are some of the drawbacks to serverless architecture:

  • Long-running tasks can be costly to do on such an architecture.
  • When a function receives a request after a long time, it is known as a cold start. Cold starts are slow and can provide a bad experience to your end-user.

Layers of Web Application Architecture

While web application architectures that you saw above might all look quite different from each other, their components can be logically grouped together into definite layers that help achieve a business goal.

Presentation Layer

The presentation layer accounts for everything in a web app that’s exposed to the end-users. Primarily, the presentation layer is composed of the frontend client. However, it also incorporates any logic that you have written on your backend to make your frontend dynamic. This gives you the room to serve your users with UI custom-tailored to their profile and requirements.

Three fundamental technologies are used to build this layer: HTML, CSS, and JavaScript. HTML lays out your frontend, CSS styles it, and JS puts life into it (i.e., controls its behavior when users interact with it). On top of these three technologies, you can use any kind of framework to help make your development easy. Some common frontend frameworks include Laravel, React, NextJS, Vue, GatsbyJS, etc.

Business Layer

The business layer is responsible for holding and managing your app’s working logic. It is usually a backend service that accepts requests from the client and processes them. It controls what the user can access and determines how the infrastructure is utilized to serve user requests.

In the case of a hotel booking app, your client app serves as a portal for users to type hotel names and other relevant data. However, as soon as the user clicks on the search button, the business layer receives the request and kicks off the logic for looking for available hotel rooms that match your requirements. The client then just receives a list of hotel rooms without any knowledge of how this list was generated or even why the list items are arranged in the way that they have been sent.

The presence of such a layer ensures that your business logic is not exposed to your client and, ultimately, users. Isolating the business logic helps immensely in sensitive operations such as handling payments or managing health records.

Persistence Layer

The persistence layer is responsible for controlling access to your data stores. This acts as an added layer of abstraction between your datastores and your business layer. It receives all data-related calls from the business layers and processes them by making secure connections to the database.

This layer usually consists of a database server. You can set this layer yourself by provisioning a database and a database server in your on-prem infrastructure or opt for a remote/managed solution by one of the leading cloud infrastructure providers like AWS, GCP, Microsoft Azure, etc.

Web Application Components

Now that you understand what goes into a web application architecture let’s take a detailed look into each of the components that compose a web app. We’ll group this discussion into two major headings — server-side components and client-side components, or backend and frontend components.

Server-side Components

Server-side components are those that reside on the backend of your web application. These are not exposed directly to the users and hold the most important business logic and resources for your web app.

DNS & Routing

DNS is responsible for controlling how your app is exposed to the web. DNS records are used by HTTP clients, which could be a browser as well, to find and send requests to your app’s components. DNS is also used by your frontend clients internally to resolve the location of your web servers and API endpoints to send requests and process user operations.

Load balancing is another popular component of web application architecture. A load balancer is used to distribute HTTP requests between multiple identical web servers. The intent behind having multiple web servers is to maintain redundancy that helps increase fault tolerance as well as distribute traffic to maintain high performance.

API endpoints are used to expose backend services to the frontend application. These help to facilitate communication between the client and the server, and sometimes even between multiple servers as well.

Data Storage

Data storage is a crucial part of most modern applications as there are always some app data that needs to be persisted across user sessions. Data storage is of two types:

  • Databases: Databases are used to store data for fast access. Usually, they support storing a small amount of data that is regularly accessed by your application.
  • Data Warehouses: Data warehouses are meant for the preservation of historical data. These are usually not needed very often in the app but are processed regularly to generate business insights.


Caching is an optional feature often implemented in web app architectures to serve content faster to the users. A large portion of app content is often repetitive for some amount of time, if not always. Instead of accessing it from a data store and processing it before sending it back to the user, it is often cached. Here are the two most popular types of caching used across web applications:

  • Data caching: Data caching introduces a way for your app to easily and quickly access regularly used data that does not change often. Technologies such as Redis and Memcache enable caching data to save on expensive database queries just to retrieve the same data again and again.
  • Web page caching: A CDN (Content Delivery Network) caches web pages the same way as Redis caches data. Similar to how only data that does not change often is cached, usually only static web pages are recommended to be cached. For server-side-rendered web apps, caching does not do much good since their content is supposed to be highly dynamic.

Jobs and Services

Apart from exposing an interface to users (frontend) and handling their requests (backend), there is another slightly less popular category of web app components. Jobs are often background services that are meant to complete tasks that are not time-sensitive or synchronous.

CRON jobs are those that are run on a fixed time period again and again. These jobs are scheduled on the backend to run maintenance routines automatically at set times. Some common example use-cases for these include deleting duplicates/old records from the database, sending out reminder emails to customers, etc.

Client-Side Components

Client-side components are those that are exposed to your users either directly or indirectly.

There are mainly two types of components in this category.

Frontend User Interface

The user interface is the visual aspect of your application. It is what your users see and interact with in order to access your services.

The frontend interface is mostly built on three popular technologies: HTML, CSS, and JavaScript. The frontend user interface can be an application in itself with its own software development life cycle.

These user interfaces don’t house a lot of your business logic since they’re exposed directly to your users. If a malicious user tries to reverse engineer your frontend application, they can get information on how your business works and carry out illegal activities like brand impersonation and data theft.

Also, since the frontend user interface is exposed directly to users, you’ll want to optimize it for minimal loading time and responsiveness. Sometimes this can help you provide a better experience to your users, thereby increasing your business growth.

Client-Side Business Logic

Sometimes you might need to store some business logic on your client in order to perform simpler operations quickly. Client-side logic that usually resides inside your frontend application can help you skip the trip to the server and provide your users with a faster experience.

This is an optional feature of the client-side components. In some cases, the app’s business logic is stored entirely on the client-side (especially when building without a traditional backend server). Modern solutions such as BaaS help you access common operations such as authentication, data storage, file storage, etc., on the go in your frontend app.

There are ways to obfuscate or minify this code before rolling it out to your users to minimize the chances of reverse-engineering.

Models of Web Application Components

There are multiple models of web application architectures, each based on how web servers connect to their data stores.

One Server, One Database

The simplest model of all is one web server connecting to one database instance. Such a model is easy to implement and maintain, and going to production with it is also fairly effortless.

Due to its simplicity, this model is suitable for learning and for small experimental applications that will not be exposed to high traffic. Novice developers can easily set up and tinker with these apps to learn the fundamentals of web app development.

However, this model shouldn’t be used in production since it’s highly unreliable. An issue in either the server or the database can result in downtime and lost business.

Multiple Servers, One Database

This model takes the application up a notch by setting up multiple servers for redundancy with a single common database instance.

Since multiple web servers access the database simultaneously, inconsistency issues can occur. To avoid that, the web servers are designed to be stateless. This means the servers don’t retain data across sessions; they merely process it and store it in the database.

Apps made using this model are certainly more reliable than those with the previous model, as the presence of multiple web servers adds to the fault tolerance of the web app. However, since the database is still one common instance, it is the weakest link in the architecture and can be a source of failure.

Multiple Servers, Multiple Databases

This model is one of the most common, traditional models of designing web applications.

In this case, deploy your application logic as multiple identical web server instances clubbed together behind a load balancer. Your data store is also maintained across multiple database instances for added fault tolerance.

You can also choose to split your database among the available instances to enhance performance or maintain duplicates of the entire data store for redundancy. In either case, failure in any one instance of your database will not lead to a complete application outage.

This model is highly appreciated for its reliability and scalability. However, developing and maintaining apps using this model is relatively complicated and requires costly, seasoned developers. As such, this model is only suggested when you’re building on a large scale.

App Services

While the three models mentioned above are well suited to monolithic applications, there’s another model for modular applications.

The application services model breaks down an app into smaller modules based on business functionality. These modules could be as small as a function or as large as a service.

The idea here is to make each business feature independent and scalable. Each of these modules can connect to the database on its own. You can even have dedicated database instances to match your module’s scalability needs.

Among non-monolithic apps, this model is quite popular. Legacy monoliths are often migrated to this model to make use of its scalability and modularity benefits. However, managing apps built on such a model often requires seasoned developers, especially experience in DevOps and CI/CD.

Best Practices for Web Application Architecture

Here are some best practices you can implement in your web application project to get the most out of your chosen web app architecture.

1. Make Your Frontend Responsive

This can’t be stressed enough: Always aim for responsive frontends. No matter how huge and complex your web app internally is, it’s all exposed to your users via frontend web pages, apps, and screens.

If your users find these screens to be unintuitive or slow, they won’t stick around long enough to view and admire the engineering marvel that is your web app.

Therefore, designing accessible, easy-to-use, lightweight frontends is very important.

There are ample UI/UX best practices available around the web to help you understand what works best for your users. You can find professionals skilled at making user-friendly designs and architectures that can enable your users to get the most out of your apps.

We advise giving serious thought to your frontend’s responsiveness before rolling out your product to your users.

2. Monitor Load Times

Apart from being easy to understand, your frontends also need to be quick to load.

According to Portent, the highest ecommerce conversion rates occur on pages with load times between 0–2 seconds, and according to Unbounce, around 70% of consumers admit that page loading time is an important factor in their choice to purchase from an online seller.

When designing mobile-native applications, you can’t usually be certain of your users’ device specifications. Any device that doesn’t meet your app’s requirements is typically declared to not support the app.

However, this is quite different with the web.

When it comes to web applications, your users could be using anything from the latest Apple Macbook M1 Pros to vintage Blackberry and Nokia phones to view your app. Optimizing your frontend experience for such a wide range of users can be tough at times.

Services like LightHouse and Google PageSpeed come to mind when talking about frontend performance. You should use such tools to benchmark your frontend app before deploying it in production. Most such tools provide you with a list of actionable tips to help improve your app’s performance as much as possible.

The final 5–10% of the app’s performance is usually specific to your use case and can only be fixed by somebody who knows your app and its technologies well. It never hurts to invest in web performance!

3. Prefer PWA Wherever Possible

As discussed earlier, PWAs are the designs of the future. They can fit most use cases well, and they provide the most uniform experience across major platforms.

You should consider using PWA for your app as frequently as possible. The native experience across web and mobile is hugely impactful for your users and can reduce a lot of your own workload as well.

PWAs are also fast to load, easy to optimize, and quick to build. Opting for PWAs can help you shift a lot of your focus from development to business early on.

Keep Your Codebase Clean and Succinct

A clean codebase can help you spot and resolve most issues before they cause damage. Here are some tips you can follow to ensure that your codebase isn’t causing you any more trouble than it should.

  • Focus on code reuse: Maintaining copies of the same code throughout your codebase is not only redundant, but it can also cause discrepancies to creep in, making your codebase difficult to maintain. Always focus on re-using code wherever possible.
  • Plan your project structure: Software projects can grow very large with time. If you don’t begin with a planned structure of code organization and resources, you might end up spending more time finding files than writing useful code.
  • Write unit tests: Every piece of code has a chance of breaking. Testing all of it manually is not feasible, so you need a fixed strategy for automating tests for your codebase. Test runners and code coverage tools can help you identify if your unit testing efforts are yielding the desired results.
  • High modularity: When writing code, always focus on modularity. Writing code that is tightly coupled to other pieces of code makes it difficult to test, re-use, and alter when needed.

5. Automate Your CI/CD Processes

CI/CD stands for Continuous Integration/Continuous Deployment. CI/CD processes are crucial to the development of your application as they help you to build, test, and deploy your project with ease.

However, you don’t want to have to run them manually each time. You should instead set up pipelines that trigger automatically based on your project’s activities. For instance, you could set up a pipeline that runs your tests automatically whenever you commit your code to your version control system. There are plenty of more complex use cases, too, such as generating cross-platform artifacts from your code repository whenever a release is created.

The possibilities are endless, so it’s up to you to figure out how you can make the most out of your CI/CD pipelines.

6. Incorporate Security Features

Most modern apps are made of multiple components. Take the following app as an example:

Components diagram of a serverless web app showing how various components like API gateway, external APIs, and services interact with each other.
Example of a serverless web app architecture.

Client requests are routed to the app through an API gateway. While this one currently only allows direct requests to the home module of the app, in the future, it could allow for access to more components without going through the home module.

Next up, the home module checks an external authentication BaaS before allowing access. Once authenticated, the client can access the “Update Profile” or “View Profile” pages. Both these pages interact with a common, managed database solution that handles the profile data.

As you can see, the application seems like a very basic and minimal version of an online people directory. You can add/update your own profile or view other profiles available.

Here’s a quick legend of the various components in the architecture:

  • Blue boxes: App modules, which are possibly hosted as microservices or serverless functions.
  • Red boxes: External BaaS components that provide for authentication and database.
  • Green box: Routing component that moderates incoming requests from the client.
  • Black box: Your client application exposed to the user.

The components of each of the colors above are vulnerable to various kinds of security threats. Here are a few security constructs you can put in place to minimize your exposure:

  • App modules (blue): Since these are serverless functions, here are a few tips to strengthen their security:
    • Isolate app secrets and manage them independently of your source code
    • Maintain access controls through IAM services
    • Improve your testing efforts to also look for security threats through techniques such as SAST
  • External services (red):
    • Set up access controls through their IAM modules to regulate access
    • Opt for API rate limiting
    • For services such as databases, set up finer control permissions, such as who can access the profiles’ data, who can view the users’ data, and more. Many services, like Firebase, provide a detailed set of such rules.
  • Routing component (green):
    • Like all other components, implement access controls
    • Set up authorization
    • Double-check on standard best practices such as CORS
  • Client:
    • Ensure that no app secrets are available to your client
    • Obfuscate your client code to minimize the chances of reverse engineering

While these are just a handful of suggestions, they stand to make the point that app security is complicated, and it’s your responsibility to ensure that you’re not leaving any loose ends for attackers to pull on. You cannot rely on a central security component to protect your business; app security is distributed across your app architecture.

7. Collect User Feedback

User feedback is a crucial tool to understand how well your app is doing in terms of business and technical performance. You can build the lightest and the smoothest app in the world, but if it doesn’t let your users do what they expect, then all your efforts go down the drain.

There are multiple ways to collect user feedback. While a quick and anonymized survey is the conventional approach, you could also go for a more sophisticated solution, such as a heat map of your users’ activity.

The choice of feedback collection method is less important than taking action on the collected feedback. Customers love businesses that listen to their problems. Giants like McDonald’s and Tesla do it, and that’s one of the reasons why they continue to succeed in their markets.


The web is a huge playground of a variety of applications, each designed in its own unique way. Multiple types of architectures make way for web apps to diversify, thrive, and offer services to users all across the globe.

In this guide, we broke down the different models of web app architecture and showed you how crucial they are to an application’s growth.

Is there a web app architecture that you really loved? Or is there another that you’d like to share with the world? Let us know in the comments below!

Kumar Harsh

Kumar is a software developer and a technical author based in India. He specializes in JavaScript and DevOps. You can learn more about his work on his website.