Affiliate marketing is a great way to increase your passive income, but it’s not without its challenges. To do it effectively, you need a fair amount of strategy to optimize your marketing efforts and increase your affiliate sales.

We’ve collected proven affiliate sales tips and tricks you can implement to expand your audiences, maximize your efforts, build your authority, and increase your passive income. These tips are useful to all affiliates, no matter which program and brand you’re working with.

Excited? Let’s go!

Affiliate marketing has grown rapidly in the past few years 💹 Follow this in-depth guide to skyrocket your affiliate sales 🚀Click to Tweet

What is Affiliate Marketing?

Affiliate marketing is a marketing business model where an affiliate promotes products or services on behalf of a merchant. The affiliate earns a percentage or an agreed-upon rate for each sale generated through the affiliate’s unique tracking code.

Affiliate Marketing in a nutshell

Affiliate Marketing in a nutshell

Affiliate marketing has huge benefits for everyone involved, including merchants, networks, and affiliates. It’s no surprise that this form of marketing has exploded in popularity over the years and shows no slowing signs.

By 2022, affiliate marketing spending is expected to reach $8.2 billion in the US alone. For more details, read our article on the specifics of affiliate marketing.

If you’re looking to get into affiliate marketing, Kinsta’s affiliate program is a great place to start. We offer up to $500 for every referral and a 10% monthly recurring lifetime commission, making it one of the industry’s best deals.

21 Proven Affiliate Sales Tips and Tricks

Discover various strategies you can implement to, directly and indirectly, increase your passive income through affiliate marketing.

1. Use Key Performance Indicators (KPIs) to Track Your Success

Earning many clicks on your affiliate links is great, but are these clicks leading to sales? Don’t waste your time on vanity metrics. Focus on the numbers that matter.

Affiliate conversion rate

Affiliate conversion rate

Key performance indicators (also known as KPIs) are metrics used to determine your marketing endeavors’ effectiveness. KPIs can tell you which campaign has seen the most sales, which campaign isn’t giving any valuable return, and which campaign needs tweaking.

Here are a few metrics to keep your eye on:

Take note of your KPIs regularly and use these analytics to help increase your affiliate sales.

2. Link to Conversion-Optimized Landing Pages

Clicks don’t automatically translate to sales. Drive your traffic to the appropriate landing pages to maximize your click potential and increase the chances of generating more affiliate sales. Here’s how to create yours with WordPress.

Landing page example

Landing page example

Not only should your landing page be relevant, but it should also provide plenty of opportunities for users to convert.

For example, if you’re an affiliate for a travel company and your travel blog discusses French Riviera vacation packages, link directly to the company’s page where users can immediately buy those same packages.

If you’re a Kinsta affiliate and your blog post discusses website security, link to our page on secure WordPress hosting.

3. Use A/B Testing to Identify Your Best-Performing Content

Conduct A/B testing to determine which version of the two elements in your campaign performs better. Apply A/B testing on webpages, blog posts, banner ads, emails, and more to find the sweet spot that generates the most affiliate sales.

A/B testing explained

Use A/B testing to optimize your sales efforts

Here’s how to run your own A/B test:

Take a look at some of the best WordPress A/B testing tools to optimize your conversion rate.

4. Create (Or Update) Your ‘Tools’ Webpage

No matter your audience size, a webpage listing your go-to tools and services will help your followers. After all, they do follow you for a reason.

Example of a 'Tools' page from woorkup

Example of a ‘Tools’ page (Source: woorkup)

Boost your opportunity to make an affiliate sale by linking your tool list to conversion-optimized pages or other useful content such as your personal reviews and comparison articles. Keep it up to date and easily accessible to readers.

5. Write (Or Update) Product Reviews

Reviews are powerful. 93% of customers read reviews online before purchasing a product. Your reviews can help generate traffic and increase your authority in the industry by providing value and expertise.

And, yes, you’ve guessed correctly. They can increase your affiliate sales as well!

Unsure of what to include in a review? Here are some suggestions to get you started:

Most importantly, reviews need to be honest and accurate. Affiliate marketing is about relationships. And creating a stellar review for a less-than-stellar product is a quick way to lose your community’s trust.

If you already have reviews, look them over to ensure your opinion of the product or service hasn’t changed.

Kinsta’s G2 profile

Kinsta’s G2 profile

6. Highlight External Reviews (For Consultants)

If you’re a freelance developer or a consultant who earns affiliate commissions, you know how tough it is to persuade your clients to subscribe to a new tool.

Kinsta's Trustpilot reviews page

Kinsta’s Trustpilot reviews page

Backing up your recommendations with reviews from other happy customers or third-party sites is a great way to reinforce your proposal. It also increases your chances of earning an affiliate sale!

External reviews differ between industries. Some brands may have pages on their website dedicated to reviews. For inspiration, see Kinsta’s review page.

Third-party review sites such as G2 and Trustpilot are also great places to look for reviews.

7. Create Comparison Pages and Listicles (Or Both)

Comparison articles and listicles are very successful content pieces in the affiliate space. Like reviews, they can increase your web traffic and authority and help generate more affiliate sales.

Kinsta's hosting comparison page

Kinsta’s hosting comparison page

Comparison articles are a well-organized collection of notes on two or more products or services. They provide readers with the necessary information to make their own informed purchase decisions. Check out our comparison article on Kinsta and WP Engine as an example.

As their name suggests, listicles are articles presented in list form. This very article you’re reading is a great example of one.

Creators love them as they provide a lot of value for less effort. More importantly, readers love their easy navigation, simple format, and attractive headlines. For instance, check out our massive “76 proven tactics to drive traffic to your website” listicle.

It’s also possible to create a hybrid article that combines the features of comparison articles and listicles. Made by one of our affiliates, this article on the best WordPress hosting is a great example of effectively merging the two styles.

Add links to conversion-optimized content to increase your chances of generating affiliate sales.

8. Repurpose Your Existing Content

It is tough to create new content continuously, but existing content often doesn’t reach its full potential in just one go. Please make the most out of your content by repurposing it to work over several platforms.

Kinsta's Ebooks are repurposed articles and one of the best affiliate sales tips

Kinsta’s ebooks are inspired by our top-performing posts

Use this technique to increase your affiliate sales by reaching a larger audience and getting the attention of followers you missed the first time around.

Here are some examples of how to repurpose your content:

Kinsta's YouTube channel

Kinsta’s YouTube channel

And if we haven’t said it enough already, link to conversion-optimized web pages wherever you can.

Repurpose your content to reach new audiences and increase affiliate sales. 💸Click to Tweet

9. Add New Merchants to Old Content

Good quality, ‘old’ content has a lot of great SEO benefits. As it has lived longer on the internet, this content can gain organic search traffic and benefit from link sharing.

Finding popular content

Finding popular content to update

Increase the opportunity to generate affiliate sales by adding new merchants to your existing content.

And don’t stop there. Use this opportunity also to refresh the article’s content and fix broken affiliate links. Update old figures and link to your newer content and conversion-optimized landing pages. Not only will your readers appreciate it, but content updates will also entice Google to crawl your site more frequently, leading to a possible increase in search engine ranking.

10. Add Call-To-Actions (CTAs) to Your Long-Form Articles

Long-form articles are pieces of content that are typically 2000 words or longer. These articles allow you to go more in-depth on topics, are easier to adapt to evergreen content, and are often more share-worthy than the average post. They can also generate as many as nine times more leads.

CTA buttons are one of the most crucial affiliate sales tips

Example of a CTA button

Call-to-actions (CTAs) encourage users to interact on your site. Most typically, they exist as hyperlinked text, buttons, or images. In affiliate marketing, CTAs almost always send users to a sales-focused landing page.

Add CTAs to long-form content to distribute the opportunities for conversion throughout your article. It’s a standard best practice to add a CTA at the bottom of an article. We’d also recommend including one near the beginning and a few in the middle, depending on length. That way, you’ll reach all readers, whether they are reading one section or the entire article.

Check out our guide on how to create outstanding long-form articles in WordPress.

Explore 21 proven affiliate sales tips for amping up your affiliate marketing game and increasing your passive income 🔥Click to Tweet

11. Improve Your Search Engine Optimization (SEO)

Search engine optimization (SEO) means getting your content to appear at the top of relevant search results.

SEO in SERPs

That’s a lot of results for one search

This is important as 75% of people do not go past the 1st page of search engines. Improving your website’s SEO can have dramatic results, including putting you ahead of your competitors, increasing your organic traffic, and improving your user experience.

Keywords, URLs, alt-text, image file names, links, and site speed are just a few of the many ways to improve your website’s SEO. We cover this topic extensively in our blog post WordPress SEO: 58 Tips to Grow Organic Traffic by More Than 123% in 12 Months.

While not directly impacting affiliate sales, improving SEO means your website and its content will be shown to bigger audiences. The more people who engage with your content, the more likely you’ll increase affiliate revenue.

12. Drive Traffic to Localized Sites

Data shows that users prefer to browse and shop in their native language. You’re more likely to earn an affiliate sale if you drive users to a localized site.

Kinsta multilingual site support

Kinsta offers its site in many languages

At Kinsta, we offer our content in English, Spanish, German, French, Italian, Dutch, Portuguese, Danish, Swedish, and Japanese. You can easily switch between sites by visiting the language menu in the bottom right of our footer.

In addition to languages, companies may have different sites for different countries. For instance, Amazon affiliates should recognize that Canadian Amazon users will shop on amazon.ca while American Amazon users will shop on amazon.com. This small difference in URLs makes a huge difference in user experience and your affiliate income.

13. Take Full Advantage of the Merchant’s Marketing Resources

Many affiliate programs offer their affiliates promotional materials to use at no extra cost. These assets can include website banners, sell sheets, logos and usage guidelines, email templates, example product copy, and more.

Increase the opportunity to convert by adding these visuals to your website and including a hyperlink to a conversion-optimized webpage. Reach out to the affiliate program coordinator to discuss the best ad placements on your site.

Kinsta affiliates have access to a series of website banners, each advertising a different feature. You can find these in your Kinsta affiliate dashboard.

In general, stay up-to-date with affiliate programs by following their affiliate blog.

Example of Kinsta banners you can choose from

Example of Kinsta banners you can choose from

14. Promote Brand Discounts

Need we say more? Deals and discounts are an effective way to encourage sales, especially in affiliate marketing. Depending on the brand you’re working with, you could receive campaign goals, target audiences, promotion copy, and visuals in advance of a sale.

Note: At Kinsta, we take a different approach to discounts. We do not offer coupon codes as we price our plans on quality of service and support. We also prohibit our affiliates from referring to our existing discounts as coupons, deals, or special offers.

Tired of hosting issues and slowdowns? We provide world-class support from WordPress experts 24/7 and blazing fast servers. Check out our plans!

That doesn’t mean you can’t save money on our hosting plans. We offer two months free when you purchase a year upfront. We also give nonprofits a 15% discount.

Kinsta’s yearly plan offers two months of free hosting

Kinsta’s yearly plan offers two months of free hosting

15. Start a Mailing List

Build your community with email marketing. Not only can you use it to reach new audiences, but it’s also another way to get more eyes on your valuable content and, as a result, more affiliate sales.

Kinsta Newsletter landing page

Kinsta Newsletter landing page

Though it may be tempting to only include affiliate links in your emails, this is a quick way to lose your audience’s trust and be seen as spam. Instead, provide value. Encourage your audience to click on various articles, and from there, direct them to convert with your affiliate links.

Here are some tips on how to give your email campaigns a competitive edge.

16. Start a Podcast

Video and/or audio podcasts are a good way to generate income through affiliate sales. In fact, 54% of podcast listeners are likely to consider brands they heard advertised on an episode.

Submitting your podcast to Stitcher

Submitting your podcast to Stitcher

Encourage affiliate sales by adding links and relevant content to your show notes and descriptions, as well as adding these brands to your show’s conversation. In this case, less is more.

Podcasts do have a few constraints to keep in mind. The links you want your listeners to visit may appear differently depending on the platform they’re joining from. Our best practice is to include links in your show notes and descriptions and verbally describe to listeners how to find your content.

Links aren’t the only way to generate affiliate revenue in podcasts. As your podcast grows, you could ask the brands you work with to sponsor your podcast, whether for an episode or an entire series.

Here’s how to start a podcast with WordPress and grow your reach.

17. Cloak Your Affiliate Links

Affiliate links can be lengthy, complicated, and sometimes even scary-looking, especially to non-technical users. These links also tend not to provide information on where the user will end up once they’ve clicked on it, leading to even more hesitation.

Creating custom affiliate links

Creating custom affiliate links

Create clean affiliate URLs with link cloaking to increase the likelihood that a user will click on your affiliate link. Don’t forget to include your affiliate disclosure on the page, so users know that your promotions are paid advertisements.

Of course, as seen earlier in this article, clicks are only half the battle. Make sure your URLs lead to the appropriate conversion-optimized landing pages. And keep track of your link KPIs to record success and optimize your tactics as needed.

Cloak your affiliate links to shorten them and make your audience experience go from 😨 to 🤩Click to Tweet

18. Leverage Your Social Media Accounts and Their Tools

The power of social media is self-explanatory today. Social media is an important tool for all brands and businesses.

Just like a website, social media is yet another platform for affiliates to build audiences, promote content, and get more action from your affiliate links. Maximize your efforts by optimizing your content for each platform and using their unique tools to the fullest. Learn more about social media image sizes in our in-depth article.

Kinsta Facebook page

Kinsta Facebook page

At one point, and especially if you’re a one-person-show, being active on every social media channel may not be possible. Focus on the platform(s) in which your audience is most active and that you see the most significant return in sales. Think back to the ‘revenue by traffic source’ KPI.

19. Leverage the Power of Facebook Groups

Affiliate marketing is based on building and developing relationships. This is important as increasing your community means more people will be introduced to your content, which contains affiliate links.

Make Money with WordPress Facebook Groups

Make Money with WordPress Facebook Groups

There are several ways Facebook groups can assist you with building and developing relationships.

  1. Create a private Facebook group: Interact with your community by answering questions, linking relevant blog posts or videos, and connecting with like-minded people. This group can be open for anyone to join or only available to a particular segment. For instance, members of an online class you teach or subscribers to your email list.
  2. Join a pre-existing Facebook group: Engage with a pre-formed group within your niche to build your brand authority.
  3. Join your affiliate program’s Facebook group: Learn more about affiliate marketing and increasing your sales. At Kinsta, we invite our affiliates to join our Facebook group “Make Money with WordPress.” Here, we frequently post Kinsta news and affiliate sales tips to help our affiliates increase their affiliate income.

20. Increase Your Presence on Quora

Quora is a user-generated question-and-answer online community.

Quickly find niche relevant questions to answer on Quora

Quickly find niche relevant questions to answer on Quora

As direct affiliate linking is not permitted, it’s easy to pass over Quora as a platform to increase your affiliate sales. In reality, it’s the perfect example of how much give and take is required to build a community effectively.

In Quora, you can build your industry presence and authority by replying to popular questions with thorough answers that link back to your blog posts. Be mindful not to add too many links as Quora moderation is quick to remove and ban accounts they consider spam.

It may not directly lead to sales, but the effort will pay off with the authority you gain in the long run.

For a more detailed tutorial, explore our complete Quora marketing strategy.

21. Repost Your Content on Medium and LinkedIn

Medium is a popular blogging platform that allows anyone, from amateur writers to large companies, to tell their story online. Its audience-driven platform also makes it a great medium for affiliate marketers to reach new audiences through long-form articles. On Medium, upload a previously published blog post or create a new article from scratch.

Medium importer tool

The Medium importer tool

For a detailed comparison, see how Medium compares to WordPress.

We all know LinkedIn as the social media for all things business, but not everyone knows that you can also publish articles. Similar to Medium and Quora, you can use LinkedIn to reach new audiences and build your authority.

You can use content that’s similar to what’s already on your blog, as well as a link to other helpful blog posts. For more, read our article on how to leverage your LinkedIn marketing efforts.

There are a few things to take note of before publishing on these channels.

First, while this is long-form content, we wouldn’t recommend adding regular CTAs as it may be considered spammy.

Second, while each platform allows for direct linking, it isn’t recommended, as affiliate links can be considered low quality. For this reason, Kinsta and many other affiliate programs don’t allow direct linking in their affiliate programs. Instead, we recommend that you link to a blog post that has affiliate links.

Supercharge your affiliate sales with these 21 powerful affiliate sales tips and tricks 🚀Click to Tweet

Summary

Affiliate marketing is a great way to earn passive income, but it isn’t always easy to sell.

In this post, we shared 21 proven tips and tricks to supercharge your affiliate sales, no matter what industry you’re in. They range from optimizing your content creation and links to building and strengthening your community and authority. Start implementing them today to see results.

If you’re looking for a new affiliate program, check out Kinsta’s! We offer up to $500 for every referral and a 10% monthly recurring lifetime commission, making it one of the hosting industry’s best deals.


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