Email marketing has the highest ROI of any marketing channel, with an average return of $42.24 for each dollar spent.

Although many know Mailchimp as one of the most widely known email marketing tools in the business, it’s not the best choice for every business.

That’s why in this article, we’ll cover all the main Mailchimp alternatives suitable for your business.

Ready to start?

Mailchimp Pricing and Features

Before we get to the alternatives, you should understand what Mailchimp has to offer.

Plan Pricing Contacts Monthly Sends Users
Free $0/Month 2,000 10,000 1
Essentials $9.99/Month 50,000 500,000 3
Standard $14.99/Month 100,000 1.2M 5
Premium $299/Month 200,000+ 3M+ Unlimited


To be able to compare Mailchimp alternatives fairly, we also need to examine the features that this offers at each price point.

When Mailchimp launched, the world of email marketing software was a different place. Times have changed, though.

Mailchimp has become a feature-rich marketing platform that integrates with most major ecommerce solutions and advertising platforms like Facebook Ads and Google Ads.

Let’s take a look at some of their most essential features below.

Features Free Essentials Standard Premium
Email Builder
Email Templates
Landing Pages
Segmentation & Personalization
Retargeting Audience
Email Analytics
Dynamic Content
Marketing Calendar
Behavioral-based Automation
Custom-coded Templates
Lifetime Value
Single-step Automation Rules
Multi-Step Workflows
A/B Testing
Multivariate Testing
Send Time Optimization
Phone Support

Not only can you create segmented campaigns, target abandoned carts, and build beautiful emails using a variety of templates, you can also populate retargeting audiences, manage your marketing calendar, and create complex automated workflows.

If you’re struggling with making the most of these features in Mailchimp’s interface, you can read our beginner’s guide on how to use Mailchimp before you end up switching to an alternative.

Email marketing has the highest ROI of any marketing channel 💰 which means finding the right tool is essential. Click to see 20 Mailchimp alternatives to suit your company's needs. 📈Click to Tweet

Mailchimp Alternatives with Free Plans

If you’re not convinced to choose Mailchimp, or you’re not happy with your current service, you might be wondering, what can I use instead of Mailchimp?

Below we’ve included all the main Mailchimp alternatives suitable for small businesses and ecommerce stores that are just getting started.

1. MailJet



MailJet is not just an email marketing solution.

It also offers an email API to build transactional emails into your web or mobile app. This feature will allow your app to send milestone emails, upgrade confirmations, invoice notices, and much more.


Free Plan

MailJet’s free plan is very basic, limited to 6,000 emails per month, and only 200 emails per day. You get access to the email editor, API, and analytics. All emails you send will include MailJet branding.

It is a decent option for transactional emails using the API. For instance, you won’t even be able to send a promotional email to 500 subscribers on the same day. There are better free options on this list for email marketing

One unique aspect is that you can have unlimited contacts, so if you have an extensive list of users, but rarely email all of them, it could be a good option, as you could downgrade your plan in between busy seasons.

Paid Plans & Pricing

Unlike Mailchimp, MailJet prices its plans based on the number of emails you send per month, not your total number of contacts.

The basic plan starts at $9.65 per month, billed annually, for up to 30,000 emails.

MailJet pricing

MailJet pricing

The basic plan has minimal functionality when compared to the Mailchimp Essentials plan (you get no access to split testing, segmentation, or behavioral targeting).

2. MailerLite



MailerLite is a Mailchimp alternative and competitor that is solely focused on delivering a simpler email marketing service to their customers, hence the name, lite.

It offers segmentation, A/B testing, an easy-to-use email builder and landing page builder, automated workflows, and more.


Free Plan

The free plan includes up to 1,000 contacts and 12,000 emails per month. You also get access to most of the features, including ecommerce integrations, campaign segmentation, and A/B testing.

Their free plan is an excellent choice for early-stage online business owners and budding email marketers.

You can send automated abandoned cart emails, split test promotional emails, and even track the revenue you generate with your emails. The only downside of the free plan is that all your emails will include the MailerLite logo.

Paid Plans & Pricing

MailerLite only has one premium plan offered at different pricing points:

MailerLite pricing

MailerLite pricing

Like Mailchimp, the price scales with the number of contacts/subscribers you have. At low subscriber counts, the price is comparable to “Essentials” from Mailchimp at $10 a month for 1,000 subscribers or less.

But once you hit 10,000 subscribers and beyond, it starts to become significantly cheaper, at only $50 a month for 10k, and $100 a month for 20k.

MailerLite seems to be a more affordable Mailchimp alternative, especially considering that it’s basic premium plans include all the features.

3. Moosend



Moosend markets itself as an all-in-one marketing platform, not just an email and autoresponder software. In many ways, it is, with a landing page builder, ecommerce integrations, and marketing automation workflows.


Free Plan

Moosend’s free plan is one of the best free deals in the email marketing industry. You can only have up to 1,000 contacts or subscribers, but that’s in line with most other Mailchimp alternatives.

But that’s where the similarities with other free plans end.

You get access to all the key features, can send unlimited emails each month, and Moosend does not include its branding in the emails you send.

The only features not included in the free plan are transactional emails, SMPT servers, hosted landing pages. You can A/B test campaigns, use custom email templates, and much more, without paying a single dollar.

Paid Plans & Pricing

Moosend offers three different plans, on top of which a pay-as-you-go option (credits):

Moosend pricing

Moosend pricing

The monthly plan starts at $8 (if paid annually) for a thousand subscribers and includes all the features listed above and more.

At higher subscriber points, it’s a lot cheaper than Mailchimp’s most affordable plan, which restricts some of the key features.

4. Sendinblue



If you’re still looking for Mailchimp alternatives, Sendinblue is another platform you may want to check out as it offers tools for both email marketing and transactional emails.

It has a sleek, mobile-friendly email builder, with a lot of high-quality, templates, and offers segmentation, behavioral targeting, remarketing audiences, just to name a few of its features.


Free Plan

The free plan includes the email builder and templates, advanced segmentation, workflows, APIs, transactional emails, and more.

The downside of this plan is that you are limited to 300 emails a day and the Sendinblue branding is included in all your emails.

A unique feature is that you can combine SMS with email, even on the free plan.

Paid Plans & Pricing

Sendinblue’s pricing model is also based on emails per month rather than the number of contacts.

sendinblue pricing

Sendinblue pricing

A thing to note is that even the $25/month lite plan still includes Sendinblue branding in all your emails. Only once you opt for the Essential or higher plans, they remove it.

5. Omnisend



Omnisend is a multi-channel marketing automation platform that maintains a big focus on features for email.

In addition, you can send Facebook Messenger and WhatsApp messages, SMS text messages, web push notifications, and more.


Free Plan

The free plan is limited to 15,000 emails per month, but there is no upper limit on the number of contacts.

Unlike most other Mailchimp alternatives, the free plan has no integrations with ecommerce or behavioral targeting. For example, you can’t create a cart abandonment campaign to win-back customers who are on the fence.

Paid Plans & Pricing

Omnisend has four different subscription tiers, free, standard, pro, and enterprise:

Omnisend pricing

Omnisend pricing

Note that push notifications are only available with the pro plan, and to get access to Messenger and WhatsApp, you need to set up a custom enterprise plan directly with Omnisend.

SMS messages follow a pay-as-you-go model, and in the US cost $1.5 for every 100 messages. It’s a good option for companies who want to master omnichannel marketing.

6. Sender



Sender is a more straightforward email marketing tool with an easy-to-use interface and more SMB-friendly features.

Because of this, it offers very competitive prices for their monthly and pay-as-you-go plans, establishing itself as one of the most affordable alternatives to Mailchimp.


Free Plan

The free plan includes up to 2,500 subscribers and 15,000 emails per month. What’s more, you get access to all Sender features from their paid plans, with no restrictions whatsoever.

The only difference from the paid plans is that Sender includes branding in emails and opt-in forms for users on free plans.

Paid Plans & Pricing

Sender’s monthly plan is by far the cheapest per subscriber, and since it includes all features, the lowest subscriber tier is covered by the free plan.

Sender pricing

Sender pricing

While it does have somewhat limited features, it includes native WooCommerce integration with cart abandonment campaigns and segmentation based on purchase history. So if you, this can be an incredibly cost-effective alternative, while still offering you the essentials of email marketing.

7. SendPulse



Sendpulse is another multi-channel platform that includes email, push notifications, chatbots, and SMS.

One issue is that there are no comprehensive multi-channel plans, so you have to evaluate the plan for each channel against competitors individually.

The main focus of our comparison will be analyzing their email service, in particular.


Free Plan

The free plan only includes 1-500 subscribers and restricts some of the features. You won’t have access to advanced segmentation, user access levels, or advanced analytics and reporting.

But with access to the email builder, templates, five automation rules, and basic segmentation, it’s definitely possible for early-stage businesses to take it for a long-term test-drive without investing in a paid plan.

Paid Plans & Pricing

For email marketing, Sendpulse offers a single main subscription, along with a pay-as-you-go model.

SendPulse is, and you can take advantage of the free plans for web push notifications (up to 10,000 subscribers) and Facebook Messenger (up to 10,000 messages/month) to use it as a multi-channel platform for the price of email alone.

8. Zoho Campaigns

zoho campaigns

Zoho Campaigns

Zoho Campaigns is the email marketing offering from the large Zoho CRM & marketing platform. It offers robust email marketing features like segmentation, A/B testing, dynamic content, and native integration with the Zoho CRM.


Free Plan

Their free plan includes up to 2,000 subscribers, 12,000 emails, and five users per account. It includes most essential email marketing features, including segmentation, a/b testing, and personalization through merge tags and dynamic content.

But it doesn’t include ecommerce integrations and smart marketing automation workflows.

In addition, Zoho Campaigns branding will be included in all your emails.

Paid Plans & Pricing

Zoho offers three different payment plans, monthly subscriber-based subscriptions, monthly email-based subscriptions, and pay-as-you-go.

The only plan that includes advanced workflows and ecommerce integration is the subscriber-based model, so that’s the one we will focus on.

Zoho campaigns pricing

Zoho campaigns pricing

Starting at less than $5 per month, their subscriber-based plan is reasonably priced. With slightly better features than Mailchimp essentials, you’ll notice differences the more subscriber you have.

If you also need a modern CRM with marketing and WordPress integrations, Zoho might be a good option.

Paid Alternatives to Mailchimp

If you have an established ecommerce store or online business, you probably aren’t in the market for any free plan. Below we examine paid Mailchimp alternatives and help you find the right option for your company.

9. Klaviyo



Klaviyo is another multi-channel platform with email, SMS, and social media advertising.

They have a big focus on ecommerce platforms and have native integrations with Shopify, WooCommerce, BigCommerce, and Magento.

With the integrations, you can create advanced segments based on purchase and browsing history, abandoned carts, and more. They even have a dedicated product recommendations feature, so you can personalize your offers and emails easily.

It’s a great partner that helps you implement advanced ecommerce strategies without issue.


Paid Plans & Pricing

Klaviyo offers a single monthly plan that includes all features, where the price is based on the number of subscribers.

Plan 1,000 Subscribers 10,000 Subscribers 20,000 Subscribers
Monthly $30/Month $150/Month $375/Month

With custom Facebook audiences, advanced automation workflows, integrations, segmentation, and tracking, the monthly plan is above Mailchimp’s standard or premium plans.

It’s definitely not the cheapest option out there, but the specialized features and integrations it offers make it a viable Mailchimp alternative for ecommerce companies.

10. AWeber



AWeber might market itself as a powerfully simple solution for small businesses, but it’s far from the most simplistic provider on this list.

As one of the true veterans in the game, established a full three years before Mailchimp, it has successfully transitioned from a simple autoresponder to a full-fledged email marketing platform.


Paid Plans & Pricing

AWeber has a single-tier subscription system, and you get access to all features regardless of whether you have 500 subscribers or 50,000.

That makes it a reliable option for small businesses that want to front-load the setup of their email marketing funnels and be able to get the full power out of it from day one.

Their lowest subscriber level is 0-500. At that stage, a monthly subscription costs $19.

Now let’s compare the price points we set out for this article.

Plan 1,000 Subscribers 10,000 Subscribers 20,000 Subscribers
Monthly $29/Month $69/Month $149/Month

AWeber also offers a 30-day free trial. With a lot of native, one-click integrations, it’s easy to get started even without any development or marketing experience.

11. GetResponse



GetResponse is another well-known platform in the email marketing industry and has also kept up with the times to meet the demands of modern companies in 2020.

Their brand-new feature “Autofunnel” helps you create, manage, and implement complete marketing funnels, including social ads, audience creation, landing pages, webinars, popup lead capture, and payment processor integration.


Paid Plans & Pricing

Plan 1,000 Subscribers 10,000 Subscribers 20,000 Subscribers
Basic $15/Month $65/Month $145/Month
Plus $49/Month $95/Month $179/Month
Professional $99/Month $165/Month $255/Month

Note: GetResponse’s Enterprise plan is a custom offer.

While the premium plans might seem expensive compared to other options, the inclusion of a landing page builder and complete funnel management system could lower other marketing software costs.

12. Jilt



Jilt is an email marketing provider that specializes in ecommerce stores. With robust integrations, analytics, advanced segmentation, and behavioral targeting out of the box, it’s a perfect partner for ecommerce stores that want to do more with email.

So far, it has native integrations for Shopify, WooCommerce, and Easy Digital Downloads.

(If you’re wondering which solution to choose for your store, check out comparison post on WooCommerce vs Shopify.)


Paid Plans & Pricing

Jilt has a single-tier subscription, with all features included. It starts at $29/month.

Plan 1,000 Subscribers 10,000 Subscribers 20,000 Subscribers
Monthly $29/Month $129/Month $229/Month

As a robust platform for ecommerce, the plans are more expensive than a simpler email software but slightly more affordable than direct competitors.

The only downside is that Jilt currently doesn’t offer custom audience creation for social media/Google Ads campaigns.

13. Autopilot



Autopilot differentiates itself from its competitors with a more natural, intuitive, visual interface. But that doesn’t mean that there is less power under the hood.

You can use a visual funnel/customer journey builder to add marketing automation actions ranging from emails to marketing audience creation, to creating/assigning tasks, or sending an SMS.

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Paid Plans & Pricing

Autopilot offers different plans, but the only difference is the number of contacts.

Plan 1,000 Subscribers 10,000 Subscribers 20,000 Subscribers
Monthly $49/Month $249/Month Custom Quote

If you have more than 10,000 subscribers, you have to contact their sales team to receive a custom quote.

You can start at any subscriber amount with a 30-day free trial.

14. Drip



Drip is a marketing CRM platform for ecommerce, with a built-in email solution. It has great tools for nurturing prospects into customers across multiple channels.


Paid Plans & Pricing

Drip offers a single plan which includes all features regardless of the number of contacts.

Plan 1,000 Subscribers 10,000 Subscribers 20,000 Subscribers
Monthly $29/Month $154/Month $289/Month

For some, it could be on the expensive side, but it includes a built-in sales CRM with a ton of native integrations. If you’re looking for a Mailchimp alternative that goes beyond only email automation, this could be a good option.

15. ConvertKit



ConvertKit is an email marketing solution focused on solopreneurs, small businesses, and startups. It features an intuitive, user-friendly interface, clean analytics reports that visualize the most crucial metrics, and everything an SMB needs for email campaigns.


Paid Plans & Pricing

All plans include all features except done-for-you concierge migration, which is only for plans with over 5,000 subscribers.

Plan 1,000 Subscribers 10,000 Subscribers 20,000 Subscribers
Monthly $29/Month $119/Month $179/Month

You can test ConversionKit thanks to a 30-day free trial.

16. Campaign Monitor

Campaign Monitor

Campaign Monitor

Campaign Monitor offers two separate email marketing platforms, one designed specifically for ecommerce shops and one for other businesses.

Its ecommerce product, CM Commerce (formerly knows as “Conversio“), offers native integrations with WooCommerce, BigCommerce, and Shopify, smart customer segmentation, premade customer journey automation templates, and more.


Paid Plans & Pricing

We’re going to cover the plans for both standard Campaign Monitor and CM Commerce.

Campaign Monitor 1,000 Emails 10,000 Emails 20,000 Emails
Basic $9/Month
Unlimited $29/Month $29/Month $29/Month
Premier $149/Month $149/Month $149/Month

The basic plan includes all essential email marketing features and basic marketing automation up to 2,500 emails per month. Unlimited gives you access to time zone optimization, priority support, and countdown timers. With Premier, you get access to phone support, advanced user permissions, and pre-built engagement segments.

CM Commerce 1,000 Subscribers 10,000 Subscribers 20,000 Subscribers
Starter $29/Month $149/Month $319/Month
Growth $49/Month $249/Month $429/Month
Professional $69/Month $349/Month $599/Month

Starter limits the number of sent emails and your subscribers per month (10,000 the former and 1,000 the latter), but it includes all essential ecommerce functionality like product recommendations, cart abandonment emails, and more.

Growth also includes user-generated product reviews, customer surveys, and social proof widgets.

With the Professional plan, you get an onboarding consultation, strategic advice from an account manager, phone support.

17. Constant Contact

Constant Contact

Constant Contact

Constant Contact is an established, powerful email marketing platform that has been at the top of the industry for over two decades.


Paid Plans & Pricing

Constant Contact offers two different subscription tiers: Email and Email Plus.

Plans 1,000 Subscribers 10,000 Subscribers 20,000 Subscribers
Email $45/Month $95/Month
Email Plus $70/Month $125/Month $225/Month

Email Plus is required to use dynamic content, product recommendations, surveys, RSVPs, and A/B testing, but the difference in cost is minimal. Above 10,001 subscribers, the price becomes identical.

Constant Contact offers a free 30-day trial.

18. Keap



InfusionSoft rebranded itself to Keap in 2019, as part of a move to diversify their target market, and split their main offering into a few different plans.

The foundation is still a robust sales CRM with task management, pipeline automation, and other advanced features.


Paid Plans & Pricing

All Keap plans include the possibility to have an “expert coaching” onboarding experience for a one-time fee:

Plans 1,000 Subscribers 10,000 Subscribers 20,000 Subscribers
Keap Grow $79/Month + $99 $279/Month + $99 $379/Month
Keap Pro $149/Month + $499 $349/Month + $499 $449/Month
InfusionSoft Custom Quote + $999 Custom Quote Custom Quote

Keap Grow includes basic web sign-up forms, email segmentation, personalization, basic CRM functionality, and one-time-payment processing.

Keap Pro includes recurring payments, sales pipelines in the CRM, A/B testing, and full integrations.

Infusionsoft includes a full-fledged ecommerce solution, fully-featured sales pipeline CRM, custom user roles, affiliate management, and more. All plans are available for a 30-day free trial.

Mailchimp Alternatives for WordPress Users

For those who are strictly looking for an email software that allows you to send emails directly from the WordPress dashboard, here are two interesting options:

19. MailPoet



MailPoet is a WordPress-first email marketing platform, complete with a powerful native plugin that integrates with WooCommerce stores as well as just regular WordPress sites. You can easily include signup forms in posts, pages, or even widgets.


Free Plan

Their free plan includes up to 1,000 subscribers and unlimited emails and most of the features of the premium plan. You get access to basic segmentation features and ecommerce integration through WooCommerce.

Because of the plugins and the unlimited emails, it’s a great free alternative for users who have WooCommerce stores or WordPress sites.

Paid Plans & Pricing

MailPoet only offers a single premium plan, starting at $15 per month once you surpass 1,000 subscribers.

Plan 1,001 Subscribers 10,000 Subscribers 20,000 Subscribers
Premium $13/Month $75/Month $150/Month

Starting at $15 per month, their premium plan isn’t the cheapest option on the market. Still, if you want an option that is easy to set up and use, with the ability to create and send marketing emails from within your WordPress dashboard, MailPoet might be the right choice for you.

20. Newsletters Lite (WordPress Plugin)

Newsletters WordPress plugin

Newsletters WordPress plugin

Newsletters Lite is a WordPress plugin that allows you to collect email addresses and send newsletters without having to rely on a third-party service.

It includes fundamental segmentation, email, and link tracking, multiple mailing lists, and more.


Free Plugin

The free plugin includes fundamental email marketing capabilities and has none of the limitations on contacts or emails per month/day that free plans typically have.

One major downside with using this plugin and your own server to send emails is that you may face issues with deliverability. So the best solution is to use this plugin in conjunction with services like MailGun, Mandrill, or SendGrid.

You also have full responsibility for making sure that you follow all data protection regulations in the handling of the data on your WordPress site.

If you use WordPress, you might also be interested in more lead generation plugins for WordPress.

Paid Plans & Pricing

A single-site license for the full Newsletters plugin costs $65. A developer license for an unlimited number of installations costs $195. These are both one-time fees worth 1 year of updates.

No Mailchimp? No problem. 😊 These 20 alternatives will help you take your email marketing to the next level 📊Click to Tweet


When you’re choosing an email marketing tool for your business, you need to consider more factors than just the price.

Sure, Mailchimp is a staple and looks great (and we’ve used it in the past here at Kinsta as well), but that doesn’t mean it’s the best option for any business.

There are plenty of Mailchimp alternatives to look for.

From unique features that can help you with specific marketing efforts, to necessary platform integrations, you need to consider each aspect carefully that could help your business.

Optimizing the bottom of the funnel is key and a smart email marketing platform that works smoothly with your CMS, ecommerce platform, and CRM is the first step.

But even with the perfect tool, you still need to follow email marketing best practices to get optimal results. It’s an ongoing and learning process, you should never forget!

What’s your preferred email marketing software? Tell us in the comments!

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