At Kinsta, all of our plans include support for transactional email on both Production and Staging sites.

Transactional email is email generated automatically by your WordPress website in response to some sort of user activity. For example, all of the following are transactional emails:

  • New user registration notification emails.
  • Password reset emails.
  • Automatic order confirmations generated by WooCommerce or another ecommerce plugin.
  • New comment moderation notifications sent to a website administrator.
  • Comment reply notifications sent to users who have commented on your website.

This isn’t a complete list, but it illustrates the types of emails that are considered transactional.

What types of emails are not considered to be transactional? Transactional emails are sent automatically in response to user activity. Any email that does not meet that definition would not be considered transactional email. The most common types of non-transactional emails are marketing emails, newsletters, and bulk product availability updates (sent to groups of users at the same time). Kinsta’s servers should not be used to send non-transactional email.

Transactional Email Limits

While Kinsta does allow transactional email, we do have daily limits on the amount of transactional email allowed. For full details, please see our Acceptable Use Policy.

The daily limits on transactional email are as follows:

  • Starter and Pro plans may send up to 150 transactional emails per day.
  • Business plans may send up to 1,000 transactional emails per day.
  • Agency and Enterprise plans may send up to 3,000 transactional emails per day.

How Does Kinsta Handle Violations?

We have various monitoring tools that count outgoing emails and alert our Support team to violations of our transactional email policy. When a violation is discovered, our Support team will reach out to you to resolve the issue. In most cases, this means encouraging you to find an alternative means to send email. In the case of a significant violation of our policies regarding transactional email, email sending functionality may be temporarily disabled until the issue is resolved.

How Can I Send Non-Transactional Email or Additional Transactional Email

If you need to send more transactional emails than what we allow or if you need to send non-transactional emails from your WordPress website, you have two options:

  • For large volumes of transactional email, you can integrate a third-party transactional email service provider such as Sendgrid, Mailgun, or Mailjet.
  • For non-transactional email, you can either integrate a third-party transactional email service provider (to send the email directly from your WordPress site) or switch to a third-party professional email marketing platform such as Mailchimp or any other Mailchimp alternatives.

You can learn more about transactional email service providers and professional email marketing platforms by reading our blog post, Email Marketing Software Recommendations.