The Best Free And Premium WordPress Themes of 2022
When building a WordPress site, should you go with a free or premium theme? What types of features do you need? You should answer these questions before spending money on a theme. Today we'll go through all of the ins and outs of selecting one and cover some of the best free and premium WordPress themes in different industries.
- Travel Blog
- Food Blog
- Personal Blog
- News Site
- Affiliate Marketing
- Health and Medical
- Online Course
- Nonprofit and Charity
- Digital Agency
- Job Board
- Real Estate
- Car Rental
- Single Product
- Wedding Photography
- Spa, Beauty & Hair Salon
- Selling eBooks
When building a WordPress site should you go with a free or premium theme? What types of features do you need, and how advanced do you want your website to be? These are all great questions that require an explanation before you spend any money on a WordPress theme. That’s why we want to go through all of the ins and outs of selecting a theme and cover some of the best free and premium WordPress themes from several different industries.
Remember, if you ever come across a WordPress site with a theme that you like, you can use our handy WordPress theme detector tool to find out what theme it uses!
Why is Finding the Right Theme So Important for Your Business?
- Transferability – It’s not always that easy to move from one theme to another if you have buyer’s remorse or would like to rebrand. Replacing a theme comes with completely new customization options and tools you must configure.
- Simplicity or complexity – Many WordPress themes have large sets of settings for colors, animations, and more. Others are simply white with an area for blogging. There is not a one-size-fits-all theme for businesses. Instead, you must understand what you need and locate the theme that provides it.
- Modernism – You will stumble upon some themes with outdated, or a lack of, features. For instance, mobile responsiveness is the standard now. You don’t want to end up buying a theme that isn’t mobile-friendly.
- Mobile – Just because a theme says it’s mobile-friendly doesn’t mean that it looks good. Test your theme demos in different browsers and devices before buying.
- You need a developer–or not – Some themes have wonderful page builders. This is great for beginner developers. Other themes are packed with demos and thousands of settings. These are best for more advanced designers. So, you must understand if you need a developer or if you plan on designing the website yourself.
- Support – Many free themes don’t offer much support. Also, some premium providers lack in the support area as well.
- SEO – Speed, optimization, and user-friendliness all play roles in search engine optimization. A theme that’s clunky and slow is not going to make Google happy.
The Dos and Don’ts of Choosing a WordPress Theme
Selecting your WordPress theme can be intimidating. There are so many to choose from, so what are some of the Dos and Dont’s when looking for a theme?
- Look for trustworthy developers with high ratings and excellent communication with customers.
- Avoid themes that haven’t been updated in a while or seem to have a nulled page online.
- List out all of the features you want on your website before buying.
- Select a theme that works on any device.
- Consider color options when deciding on the right theme. This will define your brand.
- Think about buying a premium theme. The support is usually better and the features are more plentiful.
- Choose a theme just because it looks pretty.
- Pay for a theme that’s slow and bloated.
- Go for typography that’s either not your audience’s style or too hard to read.
- Forget to test out your theme several times before the purchase.
Pros and Cons of Premium and Free Themes
Many people go straight for the free themes to make money, but we’re here to say that free and premium themes have their pros and cons. Yes, it might be nice to save some money, but getting customer support could also save your business from downtime or troublesome features.
For the premium themes:
- You get far more features and customization tools.
- Most premium developers have excellent support and user forums.
- Updates are typically included with premium WordPress themes.
- Fewer people download premium themes so you’re more likely to make it look unique.
- Some of the feature lists from premium themes can be overwhelming.
- Many themes have custom features or included plugins that may not be available if you were to switch themes.
- Premium sellers are usually great, but you may encounter some bad ones because there is less oversight for premium sellers.
And the free ones:
- You don’t have to pay for anything except maybe hosting.
- Free themes in the WordPress library are actually held to strict quality guidelines.
- You can find some great user support for some of the popular free themes.
- Many people use these themes so your site ends up being less unique.
- There’s a huge lack of customer support for free themes.
- Many free themes are lacking in primary features.
- The free theme developers have no obligation to help you. This includes if your entire site goes down. They are not liable for anything.
The Best Free and Premium WordPress Themes
Now that we’ve covered the how and why of finding the best free and premium WordPress themes, keep reading to find some of our favorite category-based themes.
Fast WordPress Themes
GeneratePress is one of the more highly rated WordPress theme on the market. Most of this comes from its high speeds and clean designs. Full control of your content is provided, and there are plenty of integrations for things like WooCommerce.
Travel Blog Themes
WPVoyager is a top-notch solution for those looking to travel and log their trips on a blog. This theme is made just for the traveler, with a Google Map integration and the ability to share your adventures with large photos, topographical maps, and a full website that caters to those interested in traveling like you.
Food Blog Themes
Cookely is the perfect companion for running a food blog. It’s a nicely organized homepage with support for both regular blog posts and recipes. You can share everything from the amount of time a recipe takes to the amount of salt you put in the dish. Along with that, there are several modules for things like email subscriptions and social media.
Astra should be one of the first themes you try out when building an online store. The theme is known for its speed and code-free customization options. You also get to take advantage of the drag and drop grid system that helps with making a wide variety of product pages, posts, and landing pages.
Personal Blog Themes
Gutentype theme helps personal bloggers with the quaintness of an online diary. Most personal blogs aren’t meant to make money, but you can still make your site look beautiful with the help of startup skins and cool animation effects.
Minimalist WordPress Themes
Elegant has a suitable name, since the theme has plenty of effects such as animations and stylish typography. It also can be turned into many other websites, making it a solid theme for all sorts of businesses.
Magazine WordPress Themes
Gillion is a multi-purpose theme, but it mainly helps you create a magazine with a unique design. The modular theme has over 15 demos for getting started. Not only that, but it integrates with WP Bakery and some other excellent third-party tools.
News Site WordPress Themes
Mission News Theme
Mission News provides minimalism, style, and an appearance that looks just like any newspaper you may have read in the past. You get to work with multiple columns and sidebars, all while utilizing the Gutenberg designer.
Interactive is a blogging and magazine theme, but it has some unique elements that make it particularly useful for general entertainment blogs. For instance, the header can be made to show large images and video. There’s also a news ticker, three columns, and pretty much all you need to launch your entertainment news blog.
Themes for Affiliate Marketing
SteadyIncome is a blog theme that’s designed to advance your efforts with affiliate marketing. There are ad optimization tools, featured products, and an email subscription module for you to build your list.
Portfolio WordPress Themes
The Rhodos Theme works rather well for a portfolio website. It has prebuilt pages for sharing the portfolio and adding other information like your biography and skills. The custom post types are useful, and there are many third-party plugins that integrate such as Elementor and SiteOrigin.
Photography WordPress Themes
The Fiji II Theme is an excellent choice for sharing high-resolution photography to blog readers or clients. The theme focuses on simplicity, yet the large header images and the portfolios work wonders for creating beautiful visuals.On top of that, this theme has multilingual support and works well with most popular multilingual plugins.
Health and Medical WordPress Themes
MedZone Lite should be one of the first themes you look at when testing health and medical WordPress themes. It’s ideal for doctors, dentists, and health organizations. You can share your opening hours, include a booking page, and list all of the services offered.
WordPress Themes for Artists
Dorsey is a solid choice for artists who want a minimalist design and some options for listing their portfolios. The left-aligned header and menu adds a little creativity to your website, and you still have the opportunity to sell your art with the WooCommerce integration.
Online Course WordPress Themes
Course Builder LMS
Course Builder LMS does the trick for those trying to upload online course content and potentially sell it to students. This is an easy to use theme without much coding needed, and the demos ensure that you have a unique look compared to others who buy this theme. From selling tickets to adding multiple instructors, this is one of the best online course themes out there.
Nonprofit and Charity Themes
Charitize has an appropriate name, since it’s all about building a website that represents your charity and ensuring that the visitors are willing to donate money to your cause. The theme has a beautiful interface, donation tools, and an event calendar so the community knows what’s coming in the future.
KnowAll has become a mainstay in the technology world because of its simple ability to make a powerful knowledgebase website. There’s no need to mess with any custom coding with KnowAll. Simply fill in all of the help topics you desire and customize the colors. Then, your tech customers can search for keywords and read articles.
Gaming WordPress Themes
Play has excellent tools for gamers and bloggers who write about games. You could definitely use this to make a gaming magazine and share things like videos, images, and articles for upcoming events and happenings in the industry.
Podcast WordPress Themes
Dixie is an excellent choice for a podcast website because of the large header image that presents the most recent episode along with an automatic play option. SecondLine Themes is known for making some of the best podcasting themes, so feel free to browse the site for other options as well. As for Dixie, expect multiple displays, a great page builder, and a fully customizable color scheme.
BuddyBoss is a responsive and somewhat playful theme that provides the tools needed for constructing an online community with BuddyPress. It allows you to build a stunning social network and take advantage of the flexible layout and various integrations like with PaidMembershipsPro.
Hotel WordPress Themes
Bellevue is an essential theme for hotels, bed and breakfasts, and many other types of booking websites. The theme has a drag and drop builder to minimize coding, and you receive over 50 templates and 48 widgets.
Digital Agency Themes
Airi has the flexibility and lightweight design that every digital agency needs. It offers an Elementor integration for quick building, and the customization options are there for things like colors, typography, and blog posts. You also get multiple demos so you don’t have to start from scratch.
Financial WordPress Themes
LeadEngine helps out attorneys and financiers interested in picking up more leads and making more money. The theme has over 30 demos and 200 blocks for a highly customizable environment. Some of the demos are for other industries, but the theme has many for finance.
WordPress Themes for Startups
Neve is a theme for growing your website fast. That’s typically what most startups want to do, so it’s a great free theme with a few premium options. The theme is lightweight with a custom design in the header and footer. It also integrates with just about every popular page builder out there.
Job Board WordPress Themes
Jobify comes in as one of the more impressive job board themes. It has a handful of demos for making a job board, and you receive a full homepage that asks users what type of job they’re interested in. There are also plenty of tools for managing users and the companies that post the listings.
Real Estate Themes
Houzez is an easy-to-use real estate theme with several demos for things like a full header or a search bar for users to find housing. The theme integrates with wonderful tools like MailChimp and Visual Composer. You can also combine with Google Maps to ensure that clients know where to go.
Cryptocurrency WordPress Themes
Crypterio launches a cryptocurrency landing page on your website, with several demos to choose from, including a page for ICOs, listings, or even a cryptocurrency blog. Corporate crypto guidance and blockchain consulting can also take advantage of this theme because of the regular business demos.
Car Rental WordPress Themes
WP Car Rental
WP Car Rental is a native plugin that works as a car rental system. So, if your company sells cars from a lot you can place that inventory on your website to also sell them there. However, the most popular way to use this theme is to rent cars and post information about how much users have to pay per day.
Single Product WordPress Themes
Quark is all about selling individual products on a single page website. This is an ecommerce theme with demo content provided. You also receive access to a visual page builder. The Revolution Slider plugin is a nice bonus as well.
Restaurants WordPress Themes
Bettaso has the default design of a barbeque or steak restaurant, but it’s a great theme for getting started with your online menu and other offerings. Many pages are provided for you to customize. For instance, one lets you list your team of cooks, while another is for featuring a gallery of your best food and drink items. The main demo features a steak restaurant, but any type of restaurant could use the theme.
Wedding Photography Themes
Eternity puts happy couples at the forefront, and it’s a great option for designers who focus on more romantic websites. This theme is beautifully designed with a countdown timer and responsive Google Map module. The RSVP form is there to keep track of guests, and the unlimited colors make it your own website.
Lawyer WordPress Themes
Law and Justice
Law and Justice helps attorneys make a professional and reputable-looking website without having to know much about coding. The one-click demo installation makes your site look great, then you can upload items like images and maps in the visual composer area.
Education WordPress Themes
School looks fun and creative, which is why it can be used for schools and online courses. Most of the users will likely utilize this theme for younger students, or even a daycare or other educational program. From galleries to custom sidebars, you have a lot to work with here.
Spa, Beauty & Hair Salon Themes
Jacqueline is one of our favorites for hair salons and spas. The reason for this is because you can quickly link into the Bookly system for accepting appointments. There are also tools for managing those appointments and selling products from your store online. Along with premade pricing tables and a newsletter, you can’t go wrong with Jacqueline.
WordPress Themes for Creatives
Uncode gives creatives what they need–an unhinged WordPress theme with seemingly endless possibilities. The theme is a multipurpose solution with huge layout libraries and tons of demos. Work with unique concepts or make something simple like a blog or portfolio.
Themes for Designers
The Total Theme delivers over 80 builder modules, 40 demos, and 500 styling options. Needless to say, a web designer would have no problem making thousands of sites for clients with this theme. The demos are plentiful, so you could choose from an agency demo or maybe one for a restaurant.
Themes for Freelancers
Divi is one of the most flexible multipurpose WordPress themes you can find. It’s particularly good for freelancers since you can create just about anything on Divi using the drag and drop modules and working with the wonderful support team.
Crowdfunding WordPress Themes
Backer is an ideal website solution for crowdfunding. It offers a beautiful landing page format with goals and statuses of donors. You can create one large crowdfunding website or simply focus on selling your own new product. The theme helps you raise funds, distribute money, and run the campaign.
WordPress Themes for Selling eBooks
FlatBook is a popular favorite for authors that need to sell both eBooks and physical hard copies. It’s a clean theme with unique landing pages and product pages for your books. It works with WooCommerce to make sales, and you can link your social media buttons to build your following.
Events WordPress Themes
The Event theme has both free and premium versions, but most event organizers should be able to take advantage of the theme without paying a premium. This is a multipurpose theme, but most people will find it useful for events. You can list speakers, talk about dates, and even link to a signup page.
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