SOVA’s Secret to a Good Night’s Sleep: The Right Hosting Provider


“A good day begins with a good night’s sleep.” SOVA is a Swedish mattress retailer that focuses on matching an individual with the right mattress. In the early days, SOVA started off on Magento before their growing business led them to the world of managed WordPress hosting. After all, how can you get a good night’s sleep if you’re worried about your website?


The Problem

They didn’t have a good experience with Magento, and wanted to move to a WordPress stack for their ecommerce store. Speed and easy access to quality technical support were two important priorities.

“After a not-so-great experience with Magento, which powered our site in the early days, we decided to refactor our new ecommerce from scratch. Because my colleagues and I run WordPress on some projects that we have, that was an easy choice to start with.

Once that was defined, we sat down to outline all the major things we needed to maximize our results with the new site. As you can imagine, speed and the possibility to have easy and quick access to technical support were at the very top of our list.”

The Solution

After researching a variety of hosts, they decided on Kinsta because of our WordPress-optimized servers, premium dashboard features, high quality 24/7 support, and industry-leading blog.

“The first thing I noticed when checking your site was that it looked very professional, with clean design, and easy to navigate. This tells me somebody has put time and effort into building it. I always look at the design when I decide on things, even if it’s not the best to do all the time. The first impression I had about Kinsta was very good.

“Then, as I started gathering more information about your company and hosting services. I checked the type of support provided, I looked at the key features Kinsta was able to offer, such as your backup system, staging environments, space offered, and other elements we were looking to find in a host. On top of these, we love your blog and that’s a sign telling us ‘They know what they’re talking about’ and one of the reasons that got us to pick you guys.

One thing we love the most about Kinsta is that your services are focused on WordPress. Other hosts we used in the past served different platforms like Drupal, Joomla, etc. and they couldn’t deliver the level of expertise you guys have.

If you run a WordPress site, Kinsta and its team members know everything about WordPress, even the technical part. I feel secure, even when issues present themselves because I know they’ll be taken care of in minutes and thoroughly by real experts.”

The Result

They saw a substantial increase in performance without having to tinker with caching plugins, and developed peace of mind thanks to our 24/7 support.

“After moving to Kinsta, we immediately saw huge speed improvements when compared to what we had before. In the past, we had to set up a CDN and use caching plugins. Now, it’s completely different as both are part of our plan. It’s much easier! As a Kinsta customer, it’s incredibly convenient that I don’t have to worry about these anymore. Everything just works.”

If you’re looking for a WordPress host, I will say that Kinsta has it all. They’re super fast, thanks also to their CDN which you can take advantage of for all your images. They have fantastic customer support. They always reply within minutes, and they always make sure that your problem is taken care of.

Kinsta support solves problems and issues, they don’t just share links on what you should do and let you take care of the issues on your own. As I said, everything is very professional and happens very fast, all the time.”

We do more, so you can do less. We know that a managed WordPress host is supposed to make things easier. That’s why we are constantly launching new dashboard tools and improving existing ones. Whether you’re trying to issue an SSL, clear your page cache, or block malicious IPs, we have everything you need – and you won’t even need to hire a dev team. To top it off, Kinsta’s support team is available 24/7 to help out anytime.

“I have been working with WordPress for over 10 years and Kinsta is the best hosting when it comes to speed and backend functions. And their customer support is just AMAZING.” – Michel Bozinovski, ecommerce Manager, SOVA

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